Unit 1: Media products and audiences Thursday 18 May 2017 – …€¦ · technical conventions...
Transcript of Unit 1: Media products and audiences Thursday 18 May 2017 – …€¦ · technical conventions...
Oxford Cambridge and RSA
Level 3 Cambridge Technical in Digital Media05843/05844/05845/05846/05875
Unit 1: Media products and audiencesThursday 18 May 2017 – Morning
Time allowed: 2 hours
You must have:• theInsert(C361)
First Name Last Name
CentreNumber
CandidateNumber
Date of Birth D D M M Y Y Y Y
INSTRUCTIONS• Useblackink.• Completetheboxesabovewithyourname,centrenumber,candidatenumberanddateofbirth.• Answerallthequestions.• Writeyouranswertoeachquestioninthespaceprovided.• Ifadditionalspaceisrequired,youshouldusethelinedpage(s)attheend
ofthisbooklet.Thequestionnumber(s)mustbeclearlyshown.
INFORMATION• RefertotheinsertprovidedwhenansweringQuestions1,2and3.• Thetotalmarkforthispaperis80.• Themarksforeachquestionareshowninbrackets[ ].• Qualityofextendedresponsewillbeassessedinquestionsmarkedwithan
asterisk(*).• Thisdocumentconsistsof16pages.
©OCR2017[601/7258/7,601/7259/9,601/7260/5,601/7261/7,603/0318/9]
C360/1706/11 OCRisanexemptCharity Turn over
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Question No Mark
1 /62 /83 /44 /125 /46 /127 /48 /109 /20
Total /80
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Answerallthequestions.
1 Use Fig. 1 in the insert and your own knowledge to answer the following questions.
(a) Explaintheterm‘socialgrade’inthecontextofidentifyingtargetaudiences.
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(b) ExplaintwointerpretationsthatcouldbemadeaboutthedemographicsoflargeTVscreenownership.
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2 Use Fig. 2 in the insert and your own knowledge to answer the following questions.
(a) Explainwhattheterm‘timeshifting’means.
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(b) Usingyourownknowledge,explainthreereasonswhythe‘timeshifting’oftelevisionviewingmaybeincreasing.
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3 Use Fig. 3 in the insert and your own knowledge to answer the following question.
ExplaintwowaysthatthedataontheNRSinfographicsmightbeusedorinterpretedorappliedbymagazineande-zineproducers.
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4 (a) Explainthedifferencebetweenaconglomerateandanindependentcompany.Useexamplestosupportyouranswer.
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(b) Explaintwoadvantagesofbeingaconglomeratecompany.Useexamplestosupportyouranswer.
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(c) Identifytwocrossmediacompaniesinamediasectorthatyouhavestudied.
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5 Explainhowtwojobsrolesinamediasectoryouhavestudiedcontributetotheproductionphaseofamediaproductorbrand.
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6* Analysehowgenreconventionshavebeenusedtocreatemeaninginamediaproductyouhavestudied.
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7 Identifytwotechnicalconventionsusedinamediaproductyouhavestudiedthatcreatespecificmeaningfortheaudience.Explainhoweachtechnicalconventioncreatesspecificmeaningfortheaudience.
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8 (a) Explaintwowaysthatsocialmediahasbeenusedtoadvertiseamediaproductorproductsyouhavestudied.Useexamplestosupportyouranswer.
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(b) Describetwoadvantagesofadvertisingadigitalmediaproductusingonlinetechnologies.Useexamplestoillustrateyouranswer.
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9* Discussthepotentialproblemswithregulatorypracticeinamediasectoryouhavestudied.Useexamplestosupportyouranswer.
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ADDITIONAL ANSWER SPACE
Ifadditionalspaceisrequired,youshouldusethefollowinglinedpage(s).Thequestionnumber(s)mustbeclearlyshowninthemargin(s).
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Oxford Cambridge and RSA
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