UnionDocs Transmedia Overview

download UnionDocs Transmedia Overview

of 21

Embed Size (px)

description

A general overview of transmedia and transmedia business models as presented to UnionDocs in Brooklyn, NY

Transcript of UnionDocs Transmedia Overview

  • 1.
  • 2. Attention Economy
  • 3. Engagement
  • 4. Participatory Culture
    • A Conversation
  • 5. New World of Possibilities Possibilities New Directions & Methods
  • 6. Multiple Access Points
  • 7. Transmedia What it is: Types/examples: Develop the story across multiple entry points Events Multi-platform Games/ARG Audience can become immersed in experience Interactive components/ Augmented Reality Deep audience engagement Graphic Novels Encourages participatory audiences Online & viral content Each element a distinctive experience Mobile Story flows & builds rev streams Think Outside the norms - experiences
  • 8. Transmedia Quick thoughts: Some Experts: Build audience dev. components from the beginning Christy Dena Think beyond marketing Stephen Dinehart (coined) Extend the experience Jeff Gomez Think about impact & social change Henry Jenkins Not just games.... events, gallery shows, etc. Mike Monello Some projects may not need to be a film John Threat ...or can become one if successful Lance Weiler Transmedia can be simple Many more...
  • 9.
  • 10. Lance Weiler: Pandemic
  • 11.
  • 12.
  • 13. David Dufresne and Philippe Brault: Prison Valley Case Study on SlideShare
  • 14. Embrace Multi-modality
    • In biz plan
  • 15. Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
  • 16. A U D I E N C E Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
  • 17. Multi-Modal Practices Business/Finance Models Foundations Co-Op Marketing Government Licensing Nonprofit/NGO Partnerships Gap Corporate/Brands Debt Individual Donors Free Investment Subscription Tax Incentives/Rebates/Credits Advertising Sales Affiliate Models Sales Agents Lease Related Sales (merchandise, stock footage....) Co-Production Post Other....
  • 18. Each platform will probably have multiple business models
  • 19. The best way to predict the future is to invent it Alan Kay
  • 20. Brian Newman Sub-Genre Media [email_address] @bnewman01 sub-genre.com
  • 21.