Union Image Part Ii

Building Building Strong Strong UnionsUnions

Union Image Union Image BuildingBuildingPart II

Strategies to Strategies to ChallengeChallenge

Keep Members and Potential Members Keep Members and Potential Members InformedInformed Set the record straightSet the record straight

Union periodicalsUnion periodicals Published BooksPublished Books Union and university labor education programs Union and university labor education programs

and coursesand courses Websites Websites BlogsBlogs Email alertsEmail alerts

Improving the Union Image 2

Changing Labor’s Changing Labor’s ImageImage

Local Level Local Level

Individual MembersIndividual Members

Direct effortsDirect efforts Community at largeCommunity at large News mediaNews media SchoolsSchools


Local: Improving Local: Improving ImageImage

Develop strategies to increase membership Develop strategies to increase membership attendance at local meetingsattendance at local meetings Important to make a positive impressionImportant to make a positive impression

Meetings should be well organized both in Meetings should be well organized both in physical arrangements and the agendaphysical arrangements and the agenda

Keep meetings at a reasonable lengthKeep meetings at a reasonable length Facilitate adequate time for members to Facilitate adequate time for members to

participateparticipate Add guest speakers or films of interestAdd guest speakers or films of interest Consider refreshments, door prizesConsider refreshments, door prizes


Local ActionsLocal Actions Create a newsletter or make better use of Create a newsletter or make better use of

an established onean established one

One-on-One programOne-on-One program Systemic communicationSystemic communication

Social ActivitiesSocial Activities PicnicsPicnics Bowling tournamentsBowling tournaments Family outingsFamily outings


Welcome New MembersWelcome New Members

Extremely critical to institutionalize Extremely critical to institutionalize one-on-one welcoming process in first 1-2 one-on-one welcoming process in first 1-2 days after employmentdays after employment

Provide adequate informationProvide adequate information Union activities and accomplishmentsUnion activities and accomplishments ServicesServices ResponsibilitiesResponsibilities


Community EffortsCommunity Efforts

Local Union Officers and MembersLocal Union Officers and Members Directly and positively reach out to Directly and positively reach out to

communitycommunity Public is source of new union membersPublic is source of new union members Public is source of supportPublic is source of support

Bargaining, strikes, boycottsBargaining, strikes, boycotts

Positive Public Image ContributesPositive Public Image Contributes Political and legislative effortsPolitical and legislative efforts


ConsiderConsider

Participate in Community CharitiesParticipate in Community Charities Make an effort to have charitable work Make an effort to have charitable work

recognizedrecognized Send press releasesSend press releases

NewspapersNewspapers RadioRadio televisiontelevision


More StrategiesMore Strategies

Participate in visible community Participate in visible community activitiesactivities ParadesParades FairsFairs Community eventsCommunity events Youth team sponsorshipYouth team sponsorship Charity telethonsCharity telethons


Establish Local Establish Local AwardsAwards

Recognize MembersRecognize Members Local AwardsLocal Awards

Outstanding community serviceOutstanding community service Distribute photosDistribute photos Newsletter acknowledgmentNewsletter acknowledgment Press ReleasesPress Releases


Media: Improving Media: Improving ImageImage

Make effort to know local reportersMake effort to know local reporters

Letter’s to the EditorLetter’s to the Editor

Press Release about positive eventsPress Release about positive events

Use Public Access cableUse Public Access cable

Use You TubeUse You Tube


The people of the State of California do enact the following:

SECTION 1. Section 51009 is added to the education code, to read:

This first week of April is hereby deemed to be Labor History Week throughout the public schools, and school districts are encouraged to commemorate this week with appropriate educational exercises that make pupils aware of the role the labor movement has played in shaping California and the United States.


Schools: Improving Schools: Improving ImageImage

http://www.labor-studies.org/

http://www.cft.org/about/comm/labor/


http://www.labor-studies.org/

http://www.cft.org/about/comm/labor/

School StrategiesSchool Strategies

Identify and train individuals willing and Identify and train individuals willing and able to speak to classes about the labor able to speak to classes about the labor movementmovement Should have knowledge of labor historyShould have knowledge of labor history Good communication skillsGood communication skills


StrategiesStrategies

Initiate “Labor-in-Schools” programInitiate “Labor-in-Schools” program Contact curriculum director, principal, Contact curriculum director, principal,

teacher, school board memberteacher, school board member Donate books, video, teaching materials Donate books, video, teaching materials

about labor to schoolsabout labor to schools Sponsor essay contestsSponsor essay contests Provide scholarshipsProvide scholarships Notify the media when presenting programsNotify the media when presenting programs


Home and FamilyHome and Family

Perception by union householdsPerception by union households

Young people do not appreciate the Young people do not appreciate the importance of the labor movementimportance of the labor movement Person’s early experience significantly Person’s early experience significantly

influences attitudes held later in lifeinfluences attitudes held later in life Children aware of parent’s union activism Children aware of parent’s union activism

are more likely to hold positive attitude are more likely to hold positive attitude about unions versus those without exposureabout unions versus those without exposure

Family plays an important role in shaping Family plays an important role in shaping attitudes towards unionsattitudes towards unions


Bring the Union HomeBring the Union Home

Talk about union activitiesTalk about union activities

Discuss how the union contract affects Discuss how the union contract affects their income and benefitstheir income and benefits

Discuss how unions bring fairness, equity, Discuss how unions bring fairness, equity, and dignity to the workplaceand dignity to the workplace

Read and discuss labor stories and booksRead and discuss labor stories and books

Involve young people and family members in Involve young people and family members in local union activitieslocal union activities


Conclusion

Conclusion

Union Image Part Ii

Career

Transcript of Union Image Part Ii