Union for Reform Judaism Youth & College Programs in North America and Israel
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Transcript of Union for Reform Judaism Youth & College Programs in North America and Israel
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Union for Reform Judaism Youth & College Programs in North America and Israel
Master of the Universe Webinar Series:
Emails that don’t suck!
Scott Hertz, Leslie Bass & Patrick Stanley
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Union for Reform Judaism Youth & College Programs in North America and Israel
Design Basics
“To design is to communicate clearly by whatever means you can control or master.” -Milton Glaser
“Great ability develops and reveals itself increasingly with every new assignment.” -Baltasar Gracian
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Union for Reform Judaism Youth & College Programs in North America and Israel
Inspiration Station
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Union for Reform Judaism Youth & College Programs in North America and Israel
• Visualize a newspaper– Newspapers place important stories “above the fold” so you can see them immediately
when you pick one up. Do the same for your emails.
• Think postcard, not letter– Brevity is key. Try not to write an email like it’s a letter; only give clear and concise
information. – Keep paragraphs to four sentences.– If you have quite a bit to say, create an article on your website and link to it.
• What’s the point?– People want to know “what do you need from me?” Answer this question quickly. Skip
long introductions and get to the point.
Writing for the Web
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Union for Reform Judaism Youth & College Programs in North America and Israel
• Subject Lines– Keep it short, simple and to the point. – Avoid using caps lock and multiple exclamation points
• Content– Create an outline of your email before you begin. – Make sure it’s easy to find the Who, What, Where, When, Why’s in your email. (Bold the
important pieces)
• Proofread– Draft your email in a text editor that has spell check.– Take a minute and read your email over before hitting send.
• Test– Send a test email to your URJ AND personal email addresses.
Information Design
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Union for Reform Judaism Youth & College Programs in North America and Israel
Text Design
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Union for Reform Judaism Youth & College Programs in North America and Israel
Visual Design• Don’t overwhelm the template
– KISS (Keep it simple, stupid!)– Choose one focal point (photo, header or graphic)– Keep color scheme to 3 or fewer colors– Consider matching colors to the logo or template
• Add a photo– Make it memorable! Add some life to your email– Use www.picnik.com for basic resizing– Use image alignment to wrap text- right or center
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Union for Reform Judaism Youth & College Programs in North America and Israel
Informational Emails
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Union for Reform Judaism Youth & College Programs in North America and Israel
Newsletters & Multi-Topic
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Union for Reform Judaism Youth & College Programs in North America and Israel
Holiday Emails
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Union for Reform Judaism Youth & College Programs in North America and Israel
Holiday Emails