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Adding vitality to the life

1IntroductionHistory ( origin )VisionBrandsPerformanceOpportunitiesConsumersSocial responsibilityStrategiesPartnershipCompetitorsGlobal management team Contents Unilever is an Anglo-Dutch multinational consumer goods company and its co-headquarter is located in England. Its products include Food, beverages, Cleaning agents and personal care products. It is the worlds Third largest consumer goods company. It owns over 400 brands and its products are available in around 190 countries.Introduction

History William Hesketh lever founded LEVER BROTHERSin 1885 and in 1887 the produced the first laundry soap of the earth called SUNLIGHT . A palm oil was major raw material for soaps so in 1911 the company received a concession for 7,50,000 hectares of forest in Congo .

UNLILEVER was founded in 1929 by the merger of the British soap maker. When margarine union and leaver brothers unite after than Unilever is formed. The word UNI is taken from margarine and LEVER is taken from lever brothers.

Unilever works to create a better future every day.They work for the people to feel them good and get more out of life with brands that made their life easy and simple.We meet everyday needs for nutrition, hygiene and personal care with products that facilitate people in their lives.We develop the new ways that helps them to double the size of their companyVision

Top brands on which unilever focuses more =75 % of unilevers salesBrands

In America 15 billion PerformanceWestern europe 14 billion Other parts of world 21 billion turnover Unilever had a total turnover of 49.797 billion of which 36% was from Personal Care, 27% from Foods, 19% from Refreshment and 18% from Home Care

OpportunitiesWe are giving best opportunities to our employees. Our top tier mangers are of from six different countries. More than 2,00,000 employees are woking with the unilever.

Knorr snacks, mayonnaise, salad dressings, olive oil Dove body wash Rexona , Axe , Sunsilk , Vaseline, Lux Vim ,Ariel, Surf , ComfortWalls , Magnum , LiptonUnilever made 4 types of brands Personal careHome care & otherIce creams & beveragesSavoury & dressingsCategories

Approximately 2.5 BILLION people uses our products dailyApprox 5.3 billion are invested ion advertisements .Approx 891 Billion are invested in research & development department

Consumers

Unilever has been criticized by Greenpeace for causing deforestation .Green peace criticized unilever in 2008 for buying palm from suppliers that are damaging the Indonesia's forest.unilever improves eco-efficiency in factories. 41 % reduction in carbon dioxide from energy. 73 % reduction in total waste. Nearly 17 million school meals delivered to 80,000 children In 2009 through our partnership with the World Food Programme

Social responsibility

133 million people reached by Lifebuoy handwashing programmes since 200215 million people in 3 million households in India provided with safe drinking water through Pureit44% of our products in line with internationally accepted guidelines for saturated and trans fats, sugar and saltNearly 17 million school meals delivered to 80,000 children in 2009 through our partnership with the World Food Programme45,000 women entrepreneurs reach 3 million consumers in 100,000 Indian villages selling Unilever products door to door

Helping society

StrategyBOD ( Bottom of the pyramid )To reach products to the poor people (Adds more profit)SharesChart

Approx 2,00,000 employees at the end of the year20 nationalities among the top tier managers 89 million invested in Community programmes891 million invested in R & DApprox 190 countries in which products are soldMore than 400 products5.3 billionInvested on advertisementsUNILEVER manages a number of organizations Partnership

Global partnerships

UN World Food Programme: to feed hungry children and improve their nutrition

FDI World Dental Federation: to improve oral health

World Heart Federation: to promote heart health

UN Global Compact: to align business operations and strategies in the areas of human rights, labour, environment and anti-corruptionThe biggest International competitors of unilever areNESTLE , Procter and GMABLE. It also faces competition in local markets or specific products from numerous companies including PepsiCo Benckiser and many more etcCompetitorsUnilever is a world leader in R & D

Innovation891 million invested in R&D in 2009More than 6,000 R&D professionals6 strategic R&D laboratories delivering groundbreaking technologies31 major development centres developing and implementing product innovations

Chief Executive Officer

Paul Polman