Unified IP Phones Roadmap Direction for SEVT · 7914 September 2008 January 2010* Cisco Attendant...

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Unified IP Phones Roadmap Direction for SEVT

Ryan Kim Consulting Systems Engineer Collaboration team, APAC

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Endpoints 08 2

Private Note to SEVT Members The 8900 and 9900 series endpoints present a new direction in Cisco’s Unified IP Phones as, compared to the 7900 series, these endpoints deliver a superior range of capabilities in the areas of video, applications and accessories. When discussing these new endpoints with partners and customers, under NDA, please differentiate these products by their enhancements.

Yes, the list prices for the new models are higher than comparable “phones” in the 7900 series, but no 7900 series product offers native support for video, a browers, USB, Bluetooth, SDIO, audio in/out or Wi-Fi. Those attributes along with a superior voice and user experience support the value of the 8900 and 9900 series pricing. Please keep this in mind during your presentation and when engaged in questions and answers with your audience. Important dates coming up soon:

  October 26, 2009: General Announcement to the Cisco Sales Force

  October 27, 2009: General Announcement to the Partners

  November 9, 2009: General Public Press Announcement to the Public


10,000 Foot Plan Change of Focus: Devices ➠ Users

Cisco Endpoints

Today Future

79xxG Phones

Next Gen. Application Collaboration Enabled Portfolio

Next Gen. Voice Centric Portfolio


Phase 1: Streamlining the Current Portfolio


Phase 1

We’re actively reducing the number of phones in our portfolio with these EoL plans. (EoS = End of Sales)

Product Est. Anncmnt Est. EoS Date 7914 September 2008 January 2010*

Cisco Attendant Console in favor of new ARC Console

October 2008 April 2009

7941G, 7961G (HW only) March 2009 January 2010*

3PCC SIP Load on 7940G, 7960G

May 2009 November 2009

*Orderability extended due to component inventory.

Planned but Not Approved 7936 December 2009 June 2010

7940G, 7960G December 2009 June 2010

3911, 7906G, 7931G, 7985G December 2009 June 2010


Phase 1 continued Going into 2010, we will thin the portfolio further. 3900 & 7900 Series

7906G

7911G

7931G 7945G

7975G

7965G + 7915/16

7985G

3911

7960G 7940G

7921G

7937G 7925G 7961G

7941G 7962G

7942G

7900 Series

7911G

7945G 7975G

7965G + 7915/16

7921G 7937G

7925G 7962G

7942G

Leaving a more concise portfolio for customers who have standardized on these models.

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 7

Phase 2: New Voice-Centric Portfolio


Phase 2 Competitively priced voice centric IP Phones that open up new opportunities worldwide. 2 display-less models at the low end combined with 3 multi-line phones with small, but highly readable backlit displays. Redesigned user experience and plastics with white & gray color options. 10/100 switchports, speakerphone on all but the very lowest end model. Requires UCM 7.1(2) and later. Busy Trigger = 1; Maximum Calls = 2

6921 6941 6961

$125+$50 $235+$150 $265+$150 $295+$150

6900 Series

1H CY 2010 Shipping!

Planned FCS Timeframes

Suggested Pricing: 6911 6901

$175+$100


Cisco Unified IP Phone 6900 Series Overview

802.3af POE Y Y Y Y Y

MWI Lightpipe Y Y Y Y Y

Speakerphone Y Y Y Y

PC Port (Hardened) None 10/100 10/100 10/100 10/100

Headset Jack Y Y Y

Softkeys Y Y Y

Lines 1 1 2 4 12

Display Size None None 396x81 396x162 396x81

Line Labeling Hardcoded LCD Labeled

Paper Labeled

6921 6961 6941 6901 6911


Phase 3: New Application Collaboration Portfolio


Phase 3 A portfolio of advanced, multi-line application endpoints that includes 2-way video, streaming video, plus Bluetooth and Wi-Fi radios along with SDIO and USB accessory ports. Java midlets, XML are supported along with a Web 2.0 capable browser.

All new industrial designs and user experiences with gray and white color options along with 2 handset weights.

All have GigE switchports; the 9900 series supports pre-standard 802.3at power and will support a Cisco designed video camera in March 2010 with UCM 8.0(1), backwards compatible to UCM 7.1(3).

SRST support avail. at FCS; UCME Support delayed till late 2010

Q1 CY 2010 Planned FCS Timeframes

8900 & 9900 Series Q3 CY 2009

Suggested Pricing

8961

$625+$200

9951

$795+$250

9971

$995+$300


New Industrial Design & User Experience

NEW User Experience Web-based micro training available

NEW Industrial Design


Cisco Unified IP Phone 9971 Slimline

(5oz/140g) Standard (6oz/170g)

Reference: 7975G Handset = 7.4oz/210g

Attractive, Customizable Appearance:   5.6”(14cm) 24 bit Touchscreen Color LCD   Field replaceable bezels   Choice of colors and handset styles

Effective & Easy to Use:   12 Feature Keys, Soft Key Touch Targets   Most commonly used features on fixed hard keys,

(ie: hold, conf, trans)   Wi-Fi; Bluetooth & USB Headset   HW supp. for BT, USB & SDIO apps (Future)

  XML, Java Midlet, Browser (Future) app environments   2-way Video with Camera support (UCM 8.0)

  VGA Streaming Video; Streaming Audio (Future)

Features:   SIP TNP Features with Intuitive UE   Wideband audio   IEEE Power over Ethernet (802.3af & at)   EnergyWise Support (Future)

Serviceability:   Seamless upgrade, soft branding


Camera (Delivered with 8.0 in March) A “Hosted” USB Camera Module accessory that attaches to a Cisco Unified IP Phone 9971 or 9951. It provides support for encoding of video signals from camera and allows phones to communicate via two-way video conferencing.

  H.264 encode   VGA video resolution @

24fps encode; CIF/SIF @30fps encode

  2 M-pixel auto-focus sensor SOC

  USB low-power   Arctic White & Charcoal

Gray

$265 $265


Cisco Unified IP Phone 9951 Standard (6oz/170g)


Slimline (5oz/140g)

Attractive, Customizable Appearance:   5” (13cm) 24 bit Color LCD   Field replaceable bezels   Choice of colors and handset styles

Effective & Easy to Use:   10 Feature Keys, 4 Soft Key Buttons   Most commonly used features on fixed hard keys,

(ie: hold, conf, trans)   Bluetooth & USB Headset   HW supp. for BT, USB apps (Future)

  Support for 1-2 KEMs   XML, Java Midlet, Browser (Future) app environments   2-way Video with Camera support (UCM 8.0)   VGA Streaming Video; Streaming Audio (Future)




Cisco Unified IP Phone 8961 Attractive, Customizable Appearance:   5” (13cm) 24 bit Color LCD   Field replaceable bezels   Choice of colors and handset styles

Effective & Easy to Use:   10 Feature Keys, 4 Soft Key Buttons   Most commonly used features on fixed hard keys,

(ie: hold, conf, trans)   USB Headset   HW supp. for USB apps (Future)

  Support for 1 KEM   XML, Java Midlet, Browser (Future) app environments   QVGA Video Streaming (Future)



Slimline (5oz/140g)

Standard (6oz/170g)



Key Expansion Model (KEM)

KEM

Attractive RT ID Language   Supported on 9971 & other devices planned for later RT

phases   9971 supports 3 KEMs; 9951 supports 2; 8961 supports 1  KEM has replaceable bezels

Intuitive UE on a Reduced Footprint   18 physical keys + “shift/page” keys =

36 key functions per KEM  Built-in footstand and wall-mountable config

Two Configurations:   Traditional - spine connection to base phone   Tethered – cable connection to base phone

$495

$495

KEM w/ 9971 Shown in Arctic White

KEM w/ 9971 Shown in Charcoal


Using Audio Ports with the KEM


Using the Audio Ports with a KEM Attached

 The 9971 and 9951 offer GPIO audio ports, the same as those found on PCs. The 8961 does not.

 When you attach a KEM to the 9971 and 9951 models, the audio ports are covered up.

 Many users won’t care.

 For those who do, we have 2 solutions.


Using the Tethered Spine Cable   By using the

tethered spine connector cable, the audio in/out ports are made available.

  Makes the option of using the on board or “off board” speakerphone selectable by plugging or unplugging audio cables.


Dongle Solution

 Works for those who prefer to use the spine connector rather than the tethered spine cable and who have both an external speaker & mic.

 There are some caveats with using the dongle…


Caveats about using the Dongle Solution   The dongle option is intended for those who have both a

speaker & mic available and ready for use with the endpoint.

  Plugging in the dongle disables the endpoint’s speakerphone.

  Not a problem if the dongle is plugged into a working set of speakers & mic

  But, if the speaker or mic are powered off, having the dongle plugged into the audio ports deactivates the speakerphone. This is the same as how audio ports work on PC’s.

  Therefore, for those who have KEMs:

  If the user has access to both the speaker & mic, use either the dongle or spine cable

  If the user has access to only one or the other, use only the spine cable but not the dongle.

  If the user doesn’t care about using external speakers or mic, then there is no concern.


Cisco Unified IP Phone 8900 & 9900 Series Overview

802.3at POE Y Y Y

GigE Switchport Y Y Y

USB Y Y Y

Bluetooth Y Y

Wi-Fi Y

SDIO Y

Video Streaming Y Y Y

2-way Video Y Y

Display Size 5” VGA for Calling & Apps; QVGA for

streaming video 5” VGA 5.6” VGA

Touchscreen

Lines Multi Multi Multi

Key Module 1 Color VGA 2 Color VGA 3 Color VGA

8961 9971 9951


Co-Branding


Requirements for Co-Branding

Provide an opportunity for customers and partners to customize the appearance of Cisco Unified IP Phones that is:

  Inexpensive to produce using a method that doesn’t involve the BU in the details of every execution

  Easy to install for partners or IT staff   Attractive for those who want a decoration   Effective for those who want to post a notice (e911 calling)   Deployed in a location that does not obscure or overwhelm the

Cisco logo.   Deployed in a way that it will not wear off from product use

For those who choose not to take advantage of the at co-branding plate, provide an attractive, factory installed neutral surface.

For RMA, provide a simple and cheap method for replacing co-branded labels with neutral labels.


First Attempt: 2005   Inexpensive to produce

  $15 USD each not including the handset   We don’t ship phones w/o handsets, so each

phone required 2, 1 default + 1 labled.

 Easy to install   Many silk screens wrinkled and had to be

discarded, meaning the loss of the entire handset.   Customer asked for the plastic shells or for the

factory to install for them, we said, no.

 Attractive as a decoration  Effective as a message  Doesn’t obscure Cisco logo  Will not wear off through use

  Customer felt that one’s hand would wear off the silk screen.

 Attractive blank for non-Co-Branding Users

 Easy to work through RMA   Customer required to stockpile blank handsets for

swapping with RMA units, not 1:1 but a portion.


 Inexpensive to produce   Produced on sheets.

 Easy to install   Easy to remove blank with pen, recessed area

makes it easy to align and install replacement.

 Attractive as a decoration  Effective as a message  Doesn’t obscure Cisco logo  Will not wear off through use

  Made of same plastic as housing. Durable, long lasting.

 Attractive blank for non-Co-Branding Users   Flush with surface of plastics. The endpoint looks

complete.

 Easy to work through RMA   Even if the customer returns their phone with their

co-branding labels in place. It is cheap to provision Service Logistics with blanks and easy to train their staff how work with the labels.

Planned Approach


Removing the Factory Label

1. Align a pen with centers of 1, 4, 7 and * keys.

2. Press firmly with pen into label until the corners lift up.

3. Remove the label. The hole is bigger in the final design for ease of use


Applying a New Label

The bevel shows where to apply the new label.

1. Peel the label off of the sheet and lay it into the bevel.

  The new label is installed.


  The bezel sourounding the LCD is field replaceable.

  Through a planned partnership with an In-Mold-Labeling partner, customers can decorate their endpoints with custom colors, patterns or photo images.

  Pricing and details to be announced later.

Replaceable Bezel for Co-Branding or Decoration (Coming Soon)


Browser Demo via the SDIO port   We’re preparing a

demonstration that uses an SDIO card with the 9971.

  Simulates running phone sessions, video and applications on the phone.

  Useful for demos and customer briefings

  A script will be provided to help you through the demo.

  Ready by March 2010.

SDIO Card (actual card may look different)

SDIO Slot Available on 9971 only


Wireless Phones


7925G-EX - Under evaluation   Intrinsically safe WPHONE based on 7925G design   Product enhancements include:

  Certified as non-sparking (CSA Div 2, ATEX Zone 2) for explosive environments.* Key requirement for industries such as energy, utilities, and manufacturing.

  Enclosure change to comply with non-sparking requirements.

  New color scheme to differentiate from 7925G.   Increased IP rating from IP54 to IP64.   Increased operating temperature range.

  Phone will utilize all 7925G accessories including batteries and chargers.

  *Dependent on passing CSA Div 2, ATEX Zone 2 testing

IP64 = Ingress Protection (Solids=6 / Liquids=4) Solids

5: Protected against dust limited ingress (no harmful deposit) 6: Totally protected against dust

Liquids 4: Protection against water sprayed from all directions - limited ingress permitted


Firmware


9900 and 8900 Series Firmware

9.0(2)

  Visual Voicemail Midlet   CTI Enhancements

  Hunt Group Device Display Control   Call Pickup (Any/All Calls)

  Call Chaperone   Clarify & Consistency of Events/Alarms   Daylight Savings Time Enhancements   Extension Mobility Across Clusters   Secure Monitor / Record   Serviceability – Product Specific Configuration   USB Camera Firmware Upgrade   iSAC, L16

9.0(2) Features Compatible with UCM 7.1(3)

•  H.264 AVC Video (2-way + conf. w/MCU on 9900s) •  RTCP Support for Video (9900 Series) •  USB Wireless Headset (HHC) with selected vendors

9.0(1)

November 2009

  SIP Feature Parity with 7975   Bluetooth Headset (9900 Series)   Key Expansion Module (114 DNs)   Selected Java Midlets   USB Wired Headset   Wi-Fi on the 9971

February 2010

8.0(x)/7.1(4) Cisco UC Manager Releases

7.1(3)

9971, 9951, 8961 & KEM

Unified IP Phones Roadmap Direction for SEVT · 7914 September 2008 January 2010* Cisco Attendant...

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