Unified DataCenterFernando MirandaEMC Portugal

October 2013

Cisco & EMC – A Shared Cloud Vision

Market Leaders in Storage and Networking

Shared Cloud Vision

Deep Technology Alignment

Cooperatively Developed Offerings: Products, Services, and Validated Solutions

Integrated Routes to Market

Joint Venture: VCE

Two Fundamental Challenges

LowerOperational

Costs

IncreaseRevenue

63%MAINTAIN

37%INVEST

ESG, 2012 IT Spending Intentions Survey, Jan 2012

Cloud Transforms IT

LowerOperational

Costs

IncreaseRevenue

Cloud Computing

Days/Months Minutes/ Seconds

Choice ComputingIT-Issued

Metered Flat Tax

Helpdesk Self-Service

Silos Services

Cloud Transforms IT

Steps Of IT Transformation

Cloud InfrastructureBuild A Software-Defined Data Center

Cloud Operating ModelRun IT-As-A-Service

GoldPlatinum

Cloud ApplicationsBuild Mobile & Predictive Analytic Apps

CLOUD REQUIREMENTS IDEAL INFRASTRUCTURE

Infrastructure Matters For Cloud Computing

Low-Cost Operations • Simplified Management• Lower Service Provisioning Cost

Infrastructure-As-A-Service • Integrated Compute, Network, & Storage Resources

Self-Service Consumption Model • Physical Resources Deployed Through APIs & Policies

Elastic Resource Allocation • Rapid Scalability Of Virtual & Physical• Automated Deployment

Shared Pools Of Resources • Virtualization Optimized• Resource Abstraction

VCE VBLOCKPartner VSPEX

Three Paths To Cloud Infrastructure

Best Of BreedInfrastructure Components

ProvenInfrastructure

Converged Infrastructure

EMC Products

Simpler, Faster, Lower TCO

Three Paths To Cloud Infrastructure

Best Of BreedInfrastructure ComponentsBest Of BreedInfrastructure Components

Products

Building Your Own Takes Time

Plan & Design

Build & Test

DESIGN & DEPLOY MAINTAIN

Code Matrix Monitoring

Patch & Validate

Stabilize & Optimize

EXPANSION & UPGRADE

V2

Plan & Design

Build & Test

Infrastructure Solutions Designed For IT-As-A-Service & CloudCisco Unified Data Center

UNIFIEDFABRIC

UNIFIED COMPUTING

UNIFIED MANAGEMENT

Unified Computing SolutionsUnified Fabric Solutions Unified Management Solutions

• Nexus Portfolio

• MDS Portfolio (EMC Connectrix)

• L4 To L7 Services Portfolio

• UCS B-Series

• UCS C-Series

• Fabric Interconnects

• Intelligent Automation

• Network Services Manager

• UCS Manager

• DC Network Manager

TRADITIONALAPPLICATIONS

NEW APPLICATIONS- BIG DATA

The EMC Portfolio

VIRTUALINFRASTRUCTURE

ATMOSISILONVMAXVNX

NETWORKERAVAMARDATA DOMAIN

GREENPLUM

VPLEXVSPEX/VBLOCK

Vblock Systems

Three Paths To Cloud Infrastructure

Converged Infrastructure

Vblock Systems: The Fastest Path To The Cloud

Single Product

Single Point Of Support

Managed As Single Product

Integrated Data Protection Options

Foundation For The Next Generation Data CenterVblock Systems: The Fastest Path To The Cloud

Market Leading Components

Engineered, Factory Tested Physical and Logical System Builds

Simplified Management With Choice Of Management Tools

Single SupportCompute

Network

Storage &Backup

VCE VisionTM

Virtualization

Cloud Management OPEN

The Vblock Difference

Single Product

Factory-built & Logically provisioned

DESIGN & DEPLOY MAINTAIN

V2

Single Support Single Process withLife Cycle Assurance

Converged Operations

EXPANSION & UPGRADE

The Vblock DifferenceDESIGN & DEPLOY MAINTAIN

V2

5X FASTERDEPLOYMENT 4XLESS STAFF

RESOURCE TIME 83X BETTERAVAILABILITY

AT 3X LOWER COSTSingle Product

Factory-built & Logically provisioned

Single Support Single Process withLife Cycle Assurance

Converged Operations

EXPANSION & UPGRADE

Enabling Converged Operations

VCE Vision™ Intelligent Operations software

OPEN API

Intelligently Inform

AboutVblock™ Systems

Vblock Solutions

Collaboration Database

Acceleration SuitesVblock Systems Are Optimized To Deliver World Class Performance And

Time-to-market For Mission Critical Work Loads.

ERP Virtual DesktopMessaging

Vblock Systems Data Protection

Industry Leading Data Protection Based On Data Domain & Avamar

Fast, Repeatable, Low Risk Deployments

Consistently Implemented Across Entire Vblock Systems Portfolio

Lowers TCO And RiskVCE Lifecycle System Assurance

Regression TestingEngineering Interoperability And Certification

System Optimization Upgrade/Expansion - Validation

Ongoing Release Compatibility

Current and Optimized

Design For Mission CriticalComputing

Positioning Vblock Systems

Standard Configurations Modular Configurations

ENTERPRISE DATA CENTER

SMALL TO MID-SIZED DATA CENTER

S Y S T E M 1 0 0 S Y S T E M 3 2 0 S Y S T E M 7 2 0S Y S T E M 2 0 0

Partner VSPEX

Three Paths To Cloud Infrastructure

ProvenInfrastructure

EMC VSPEXSIMPLE. EFFICIENT. FLEXIBLE.

Storage & Backup

Network

x86 Server

Hypervisor

Application

Reference Architectures Validated By EMC & Cisco

Packaged By Partners

Choice Of Hypervisor And Management

The VSPEX FamilyPRIVATE CLOUD END USER

COMPUTING

250, 500, 1000, 2000DESKTOPS

APPLICATION SPECIFIC VSPEX

50, 100, 125, 250VIRTUAL MACHINES

VSPEX - Cisco Validated DesignsP R I V A T E C L O U D

2000 DESKTOPS50, 100, 125, 250VIRTUAL MACHINES

E N D U S E R C O M P U T I N G

500 DESKTOPS50, 100, VIRTUAL MACHINES

Fast Track 3.0

Vblock Systems

Three Paths To Cloud Infrastructure

Partner VSPEXProducts

To Plan, Build, Run, & Optimize Our Integrated SolutionsEMC & Cisco Services

Plan & Architect Solutions

Deploy & Optimize Technology

Train & Educate The Workforce

Provide Strategic Guidance

Deliver Expert Customer Support

Manage Operations

100

80

60

40

20

EMC Ranked #1 In All Three Categories Of Storage EMC Is The Most Integrated With VMware

Source: Wikibon Analysis & Survey 2012

Unified Block OnlyGeneral StorageVN

XVM

AX

VN

X

VN

XVM

AX

Other Vendors

EMC Is #1 In VMware Environments

Source: Goldman Sachs IT Spending Survey, July 2012.

“Which Is Your Storage Vendor Of Choice In Virtualized Server

Environments?”2%

15%

13%

12%

39%

12%

The EMC Exabyte Journey

© Copyright 2013 EMC Corporation. All rights reserved.

EMC Leading – Vision & Executiton

0%

5%

10%

15%

20%

25%

30%

35%

2007 2008 2009 2010 2011 2012

EMC

NetApp

IBM

Hitachi

HP

Dell

Sun/Oracle

Worldwide External Storage Revenue Share

EMC Leading – Market Share

Source: IDC, June 2013

Why EMC & Cisco ?

Best In Class Products

Flexibility And Control In Your Cloud Infrastructure

World-Class Partnership With Shared Vision

Accelerate To The Cloud