Unifarm presentation @ space solutions 20121204.pptx

Set-up of a GNSS user forum for agricultural users

Progress update and invitation to participate Tamme van der Wal – AeroVision BV

4-‐DEC-‐2012 2 Space Solu2ons

“It is es2mated that 6-‐7% of GDP in developed countries, i.E. €800 billion in the European Union, is dependent on satellite naviga2on”.

US report (Space Policy Ins2tute) impact of GNSS: -‐ Delivery Services (100% impact for fleet mgt / T&T) -‐ U2li2es (60% satnav 2me synchonisa2on) -‐ Communica2ons (40% smart phones) -‐ Banking & Financial (35% for 2me stamping) -‐ Agriculture (10% impact due precision ag.)

These sectors contribute 10% to GDP in EU and in US.


Improve control over the use of EU subsidies

Reduce CAP enforcement

costs 4-‐DEC-‐2012 Space Solu2ons 4

Precision Agriculture

Increase produc2vity

Take away message

•  Keep the user in mind! (Toys Tools)

•  GNSS is entry technology for precision farming and key enabler for business improvement;

•  Farmers need clear business cases legitimise investments; –  Economical and environmental !

•  Sector benefits from long term vision (aligning Government and Business).


Next user group: PRAGMATISTS

4-‐DEC-‐2012 Space Solu2ons 6

PRAGMATISTS

Users perspective


Excitement Performance

Basic

Complete fullfillment

Non-‐ fullfillment

DELIGHT

DISGUST

Basic requirements

To move from ‘early adopters’ to ‘pragmatists’: •  Helpful to/Improve (farm) operations; •  Positive business case; •  Deliver what you promised; •  Contribute to a long term vision.

Required: •  Legitimisation (e.g. business case / compliance) •  Capital •  Knowledge •  (Inspiration / Vision)


Precision Agriculture ‘monitor’


Section control

Remote Sensing Yield prediction (N, H2O, product)

Area Measurement

Biomass monitoring

robots

VRA

Yield monitor

Soil sampling

Soil mapping GIS-integration

Management software

Spraying DSS (meteo)

Vehicle- Tracking

IT integration Data exchange

Machine guidance

Different PrecAg applica2ons placed on Gartners Hype Cycle curve. Variable Rate Applica2on (VRA) is promising but must prove itself. Too many uncertain2es s2ll.

1. GNSS in AGRICULTURE


Application areas GNSS use

GNSS USEin

AGRICULTURE

ProductionEfficiency

License toOperate

Wholefarminformation

Logistics

MAKING MONEY and SAVING MONEY “doing the right thing”

COOPERATE, CHAIN PERFORMANCE

MEASURE, UNDERSTAND, IMPROVE

PROVE, COMPLY “doing things right”


GNSS based applications

Posi-on Posi-on, Time Posi-on, Time and Naviga-on

Produc2on Efficiency

Mapping; Variable Rate Applica2on; Field work op2misa2on; sampling;

Harvest monitoring; animal tracking;

Machine Guidance; Robo2cs; UASs

Farm Management

Mapping; Crop Rota2on; Daily Planning; contrac2ng.

Farm machine movement; Registra2on of field work; animal tracking; virtual fencing;

Logis2cs Unique parcel ID; Track&Trace (produce, livestock, manure, etc.)

Harvest pick-‐up; Transport.

License to Operate

Mapping; CAP declara2on; Area Measurement; Control; Eco Focus

Livestock Welfare in Transport; Spraying logbook;


Focus on EGNOS

10-‐2 m. 10-‐1 m. 100 m. 101 m.

RTK Commercial Global augmenta-on

EGNOS Unaugmented GNSS

Plan2ng, Weeding, Revisi2ng, harves2ng

machine Guidance.

Spraying, spreading Harves2ng bulk crops; Area measurement; Field mapping; Geofencing.

Tracking & Tracing.

Rob Lorimer quote. 4-‐DEC-‐2012 13 Space Solu2ons


Livestock Transport

EC 1/2005


EC 1122/2009


Animal behaviour monitoring


WDVI 19-‐08-‐2011 UAV

WDVI 15-‐08-‐2011 Satellite

Foto’s: Peter Paree (ZLTO)


What is the exact shape? • How can it be worked? • Where is the entrance? • Is it safe?


What (?) is a field?


Separating agricultural and agro-environmental areas


Increased use of on-farm GNSS

•  Machine guidance •  Variable rate applications •  Information integration

(machine – office)

•  Growing amount of farmers have access to very accurate GNSS in their operations.


cm range: planting/sowing/tramlining


m range: spraying / (re)fertilizing


Farmers want accurate boundaries

•  To plan their work; •  To calculate amounts of

inputs needed;

•  To guide their machines;

•  To instruct contractors; •  To order Remote Sensing

image products;

•  To prove compliance to regula2ons;

•  To apply for subsidies.


2. Innovation system

•  We need to understand innovations uptake •  System approach

•  Rapid assessment across Europe: –  You need a benefits base; –  You need an investment base; –  You need a knowledge base;

–  Farm size, Farm income, farmer age.



AVERAGE PHYSICAL FARM SIZE

AVERAGE ECONOMIC FARM SIZE

EU27: 12.6 ha EU15: 22 ha EU12: 6 ha

70% <5ha 5% >50ha

EU27: 11.3 ESU EU15: 23.8 ESU EU12: 2.4 ESU

61% <2ESU 2% >100ESU

1 ESU = € 1200 farm gross margin

FARMER AGE:

Country: <35 >65 Germany: 7.7 % 7.5 % France: 7.9 % 15.4 % Czech Rep: 9.8 % 18.5 % Netherlands: 3.9 % 18.2 % UK: 2.6 % 32.6 % Italy: 2.9 % 44.5 % Portugal: 1.9 % 48.3 % Romania: 4.3 % 45.0 %

EU27: 6.1 % 34.1 %

EU15: 5.0 % 33.8 %

Source: Eurostat

Why a GNSS user forum?

•  Demand driven evolution of European GNSS: –  Feedback on GNSS use; –  Inventorise new needs and requirements; –  Propose new mission and service concepts; –  Priorities in policy.

•  Present and defend the needs of their communities –  in the development of applications of the European

GNSS; –  and of the evolution of the systems,

•  Promotion of commercial use.


UNIFARM GOAL

•  Setup and operate a User forum to present and defend the needs of agricultural users in the development of GNSS applications and services;

•  Bridging the gap between early adopters and majority;


Innovation System


PRECISION FARMING


What is precision agriculture?

It is a technology •  Machine guidance - implement guidance; •  Sensors; •  Time- and location specific activities / VRA; •  Integration of data, systems, knowledge. It is a management style •  Total Quality Management: Plan-Do-Check-Act; •  Make smarter decisions; •  Systems thinking. It is a transition instrument •  Stimulate co-innovation involving (all) stakeholders; •  Strengthen competitiveness + export opportunity for solution

providers; •  “Greening” agriculture!


Legitimise / Search Guidance

•  “Double production with half the inputs” •  Clean, green, lean production •  Comply with regulations

•  CAP2013+ •  Greening •  Opportunity to award precision agriculture as a

greening measure.


Ag Main Stakeholders

•  Farmers and Contractors COPA-COGECA/CEETAR •  CAP control officers GNSS workshop •  Ag Policy makers DG-AGRI / nat. •  Machine Manufacturers AET-MANUFUTURE

AEF (standards) •  Supply & Processing companies local •  Farm Management Software local •  Farm support (advice, survey) local •  Research ICT-AGRI / FP7 /

national


“Space” Stakeholders

•  GNSS Receiver and Device manufacturers •  GNSS signal providers (incl. EGNOS) •  EU Space policy

–  Transport-GNSS –  Environment-GMES –  ESA

•  Research FP7-GSA •  Relevant ICT developments:

–  Future Internet –  Open Data –  Mobile system


User Forum set-up

•  Bringing together stakeholders •  Discuss needs and requirements

–  Towards GNSS –  Towards eachother

•  Prepare action plans


Wrapping up

•  GNSS is entry technology for precision farming and key enabler for business improvement;

•  Farmers need clear business cases legitimise investments; –  Economical and environmental !

•  GNSS use contribute to CAP control and Farm production synergetic use / leverage.

•  Sector benefits from long term vision (aligning Government and Business).


Other UNIFARM activities

•  Farmer questionnaire on GNSS use •  Design Facility

–  User needs translated into technical requirements –  Benchmark for application development

•  GNSS Research Agenda –  European / National research

•  Policy White Paper –  Ag Policy

•  Awareness and Promotion


UNIFARM MEETINGS

•  1st USER FORUM MEETING –  Planned spring 2013;

•  GNSS WORKSHOP 2013 –  TBD;

•  EFITA CONFERENCE (Torino) JUNE 2013

•  AGRITECHNICA (Hanover) NOVEMBER 2013

•  FINAL EVENT JANUARY 2014


UNIFARM is carried out in the context of the Galileo FP7 R&D programme supervised by the GSA. (nr. 287026). For more informa2on please check

hsp://www.project-‐unifarm.eu

Thank you for your a[en-on.


Unifarm presentation @ space solutions 20121204.pptx

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