BRAND GUIDELINES

OUR MANTRA

Empowercreativestudents.

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PHILOS0PHY

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In the core of our technology is the young creative

individual. Uni is built around the work of the stu-

dents. From the user interface to the personalised

look of the portfolios, we focus on doing one thing

well. Providing simple and usable tools for creative

students to collaborate with cohorts and tutors

and to increase drastically the exposure of their

creative work.

James, Graphic Design Student,Canterbury Christ Church University

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BRAND LOGO

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The Uni brand is presented by Uni Brand Logo, reffered as the Uni logo.

Our name stands for Unified, which is a remark on

our goal to create a cohesive experience for

creative students and to build a network context

that will contribute to the creative educational

culture as a whole.

Uni LogoFull colour

Monotone & Inversed

SUB BRANDS

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SUB BRANDS

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The Uni sub brands are presented by Uni Sub Brands Logos.

The distinctive drop of the dot on the i letter

stands for the different I in every young person.

We believe each student should make his or hers

own creative world, and this is reflected in our

techonology and the personalised experience we

create. The sub brands logos are suggestives of

the different mediums of creativity.

Arts & New Media

Video & Photography

PRIMARY TYPEFACE

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Netto is the primary sans-serif typeface of Uni.

Netto is a no-frills typeface with letter forms

reduced to their characteristic basic shapes. Its

unobtrusive weight is optimized for legibility and

balance. Can be used both for headlines and copy,

online and offline.

FF Netto Regular

FF Netto Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ?!@£$€1234567890åäöabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ?!@£$€1234567890åäöabcdefghijklmnopqrstuvwxyz

FF Netto Light ABCDEFGHIJKLMNOPQRSTUVWXYZ?!@£$€1234567890åäöabcdefghijklmnopqrstuvwxyz

SECONDARY TYPEFACE

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Futura is the secondary sans-serif type-face of Uni.

Futura is an iconic sans-serif typeface based on

geometrical shapes, representative of the aes-

thetics of the Bauhaus school of the 1920s-30s.

To be used only on very special ocasions when

strong typographic impact is required. The Uni

logo is also created with Futura.

Futura Regular

Futura Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ?!@£$€1234567890åäöabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ?!@£$€1234567890åäöabcdefghijklmnopqrstuvwxyz

Futura Light ABCDEFGHIJKLMNOPQRSTUVWXYZ?!@£$€1234567890åäöabcdefghijklmnopqrstuvwxyz

WEB TYPEFACE

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FF Tisa Sans is the primary web typeface for the bodycopy of Uni.

Whether used together or separately, both of his

families are excellent choices for branding pro-

jects and complex editorial applications. To be

used for large portions of bodycopy on the web-

site and the platform in a stack with Helvetica,

Arial and sans-serif.

FF Tisa Sans Regular

FF Tisa Sans Bold

FF Tisa Sans Light

COLOURS

COLOURS

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It is essential that the identity colours are always

reproduced accurately. These are the three brand

colours of Uni.

Uni GreenRGB 16 153 89CMYK 84% 15% 87% 2%HEX #0D9958

Uni BlueRGB 28 31 40CMYK 80% 71% 57% 70%HEX #1B1F28

Uni GrayRGB 239 239 239CMYK 5% 3% 3% 0%HEX #EFEFEF

Empower creative students.