Unfamiliar Texts Year 10

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Revision PowerPoint for Year 10.

Transcript of Unfamiliar Texts Year 10

  • 1. Language techniques VISUAL WRITTEN

2. Hyperbole Written

  • A deliberate exaggeration used for humorous effect or to emphasise a feeling. E.g. I could eat a horse (I am really hungry).

3. Metaphor Written

  • A form of comparison. Instead of like or as, a metaphor says two things are the same.
  • E.g. Her little piggy eyes stared at me.
  • E.g. His spindly spider legs ran very fast.

4. Colloquial Language Written - advertisements

  • Relaxed and informal language that is used in common conversation. It is used by a writer to give a passage a local flavour e.g. Buzz off!

5. Pronoun Written - advertisements

  • A word that may be used instead of a noun. Writers use this to save repeating a persons name.Most often it is used to make the reader feel involved in the passage, as though the writer is talking directly to him or her.

6. Alliteration Written advertisements, poems

  • The repetition of consonant sounds, usually at the start of a word. Writers use this for several reasons: it helps draw our attention to a line in a poem or passage, or a particular image, and it can slow down our reading or speed up the words in order to create atmosphere. The last reason is that it makes headlines etc easier to remember.

7. Alliteration 8. Assonance Written poetry, advertising

  • The deliberate repetition of the same vowel sound followed by a different consonant sound. This may create a musical effect or highlight imagery.
  • E.g. He cl i mbed h i gh, singing w i ldly

9. Rhetorical Question

  • A question that is designed to make a vivid suggestion rather than demand an answer. The speaker is inviting the agreement or argument of the audience. These are used to involve the audience and make them consider the idea or proposal.

10. Simile Written poetry, advertisements

  • A phrase that compares two things using like or as
  • E.g. Shes as sneaky as a mouse.
  • E.g. He is like a pig when he eats.

11. Personification Written poetry, advertising, prose

  • When a non-living thing is given living characteristics

12. 13. Minor sentence Written prose, advertising

  • A sentence without a completed verb that is often used for emphasis. They are commonly used in advertising as they -give fast-paced, less formal tone.

14. Onomatopoeia Written poetry, prose, advertising

  • When the sound of the word imitates or suggests the meaning or noise of the action described. Writers use sound words to help make the reader experience what is happening by recalling the sound that something makes and thereby improving the readers ability to understand what is being described.

15. 16. 17. Repetition Written advertising, poetry

  • Where words and/ or phrases are repeated for emphasis or special effect. To keep an idea or image in ones mind. e.g. It was cold that night, very, very cold.

18. Advertising

  • The method that businesses and companies use to promote their goods and services, in order to increase sales

19. SloganVisual - advertisements

  • A distinctive phrase that is linked to a product
  • E.g. Subway Eat Fresh - Subway
  • Maybe its Maybelline Maybelline
  • Just do it Nike

LOGO SLOGAN 20. Persuasive languageWritten advertising

  • Any language that triggers an emotional response in, or attempts to change the attitudes ofa viewer, reader or listener
  • E.g. You need this new state of the art stereo system to complete your life!

21. Copy

  • Text written for an advertisement or other publication

COPY 22. Adjective

  • A describing word that tells us more about the noun; tells us what kind, what colour, how many or which one.

23. Adverb

  • Describing word that adds to the verb; tells us how, when, where or why a thing is done.
  • E.g. Often ends in ly not always

24. Target AudienceVisual - advertising

  • Specific audience that advertisers are hoping to reach

25. LayoutVisual posters, advertising, brochures, web pages

  • The arrangement of text and images on a printed page

26. LogoVisual advertising, posters

  • A symbol chosen to represent a person or company

27. SymbolVisual posters, advertisements, brochures

  • A picture or diagram used to represent something else, or to evoke certain imagery.

28. Primary Purpose

  • The reason for the advertisement

29. Imperatives Written - advertisements

  • This is an order or a command often used in advertising
  • Buy now!
  • Call now!

30. PunWritten - advertisements

  • This is a play on words
  • E.g. An advertisement for a watch may have the heading Keepingwatchover you They are playing with the word watch.

31. JargonWritten - advertising

  • This is a specialised language used for products that make them sound superior
  • E.g. Garnier Fructis combinesFructose, Vitamins B3, B6 and Fruit Acids