UNF Nonprofit Management conference 2011: Stakeholder Relations
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Transcript of UNF Nonprofit Management conference 2011: Stakeholder Relations
Stakeholder relations
Dr. George CandlerDirector
UNF MPA Program
Accountability• Accountability “in terms of who is accountable to
whom, for what and under what circumstances.”Gagne (1996)
Canadian Public Administration
• Source: – “A nonprofit accountability framework.” Canadian Public
Administration, George Candler and Georgette Dumont, 2010.
• Research method: – meta analysis (we tried to read everything, put it all
together), and– An application to fifteen Rhode Island nonprofits.
Accountability to whom• Members• Clients• Constituents• Donors• Public• Government• Media• NGO staff• Partners & allies
Accountability for what• Consequential
– Inputs• Financial resources• Volunteer resources• Reputational capital
– Outputs• Goods & services• Social capital• Policy impact
• Procedural– Law– Formal mission– Ethics– Legitimacy
Why?• Accountability checklist:– What does your organization need to be
accountable for, – to whom, and– for those elements that do apply: do you account?
• Strategic communications tool– Think about what communications media can be
used to account for what to which stakeholders.
An application
Neymeyr, Kara (2005). Nonprofit Accountability Auditing: Application of an Accountability Audit Matrix to Fifteen Nonprofit Organizations in Rhode Island and Massachusetts. MPA thesis, Bridgewater State College.
Actual accountability of fifteen Rhode Island nonprofits
For what
Consequential Procedural
Inputs Outputs
Stakeholders financial resources
volunteer resources
reputational capital
goods & services
social capital
policy impact
law formal mission
ethics Legiti-macy Mean
members
.72clients
.30constituents
.10donors
.94government
.49general public
.36media
.20nonprofit staff
.51partners/allies
.65
Mean .76 .35 .41 .94 .32 .30 .25 .81 .12 .40