Unethical Practices In Advertisement

Ethics:It consists of the standards of behavior our society accepts.

Advertisement

Advertising is the promotion of a company’s product and service to the customer.

Unethical advertising

Advertisement is considered unethical in the following situations:•when it has degraded or underestimated the substitute or rivals product.•when it gives false or misleading information on the value of the product.•when it fails to give useful information on the possible reaction or side effects of the products.•when it is immoral.

Basic principles of advertising

• Decency • Honesty• Social responsibility• Truthful presentation• Comparisons• Imitation• Safety and health• Avoidance of harm• Environmental behavior

Examples

Four examples of unethical practices in advertisement. U.S.A. soap. Saifur’s coaching center. Fevicol glue. Black horse energy drink.

Ignored principles

• Legal acceptance• Honesty• Decency• Social responsibility• Truthful presentation• Imitation• Safety and health• Avoidance of harm

Ignored principles

• Honesty• Social responsibility• Truthful presentation• Environmental behavior• Decency

Ignored principles

• Honesty• Truthful presentation• Comparisons• Social responsibility.

Unethical Issues

• Use 7.4% alcohol.• Use caffeine.• Dangerous mix of sugar, chemicals and

stimulants.• Attract by strategic advertising.

Ignored principles

• Social responsibility• Honesty• Truthful presentation• Imitation• Safety and health• Avoidance of harm• Environmental behavior