UNESCO WORLD FORUM ON CULTURE AND CULTURAL

INDUSTRIES

WOMEN, A KEY FORCE IN CRAFTS AND DEVELOPMENT

CULTURAL ENTERPRISE: ¿A DEVELOPMENT

SPRINGBOARD FOR WOMEN?

Latin America

Colombian population 40 million Artisan population 350,000Rural and indigenous ………. 60%Urban ……………………… 40%Women 70%

Close to a million people make their living from the production of crafts: Middle men, stores, exporters, cultivators, etc.Exports: 40 million dollar

Craft Population in Colombia, South America

1. Craftsmen and craftswomen are scattered throughout the country,

2. The artisan sector had been relegated as marginaleconomy with hardly any development capacity due to the production characteristics of artisans,

3. Inertia and lack of innovation causes many of the craftsto remain stagnant,

3. Regularly, the craftsmen produce, to the traditionalconsumers at local markets, knowing very little of

markets.

The Craft´s sector status

Milan’s runway

Milan’s runway

Silk transverse ribs, PereiraChocho´s Collar

Milan’s runway

Milan’s runway

Milan’s runway

Hernan Zajar Judy Hazbún

“Identidad Colombia” runway in Colombiamoda

2004

The Artisans Plaza: investment U.S.$6’ million

Indigenous women: Mix of two materials:pottery and ‘chiqui-chiqui’

Palma Caña Flecha

Caña Flecha

Colombian House

•Strategic projects regarding national market and export management, •Fairs, to increase productive competitiveness,•The Information System for the craft sector,•The productive chain and process to normalize demand and supply,•The international technical assistance,•The Artisans Plaza•The Design Laboratory for crafts•The national and international Fashion Show•The “Hand made” seal certificate.

Some initiatives to support the Craft sector

1. Pilot experimental center to support artisans and small entrepreneurs, toward the innovation and development of new products;

2. Incorporate technologies to harmonize productive processes;

3. Research of raw materials and the proper use of natural resources to preserve environment;

4. Link the work of craftsmen to fashion and interior design;

5. Promotion and diffusion of design as well as appropriate technology;

6. Develop campaigns to place crafts in the Colombians` top of mind

Lab. Of. Design

Minery and pottery “la Chamba” Tolima

Tolíma

Beneficiarios Directos

Ibagué

Cajamarca

San Antonio

Moldeado del barro

Tradicional kiln Technological development

Fruit pot

CADENAS PRODUCTIVAS

1.000 women

Cauca

Beneficiarios Directos

POPAYÁN

Timbío

PiendamóMorales

Santander

El TamboTinted silkworn cocoonsNatual silkworm cocoons

Horizontal Fashion designer Francesca Miranda

CADENAS PRODUCTIVAS

Silk production

300 families

Palma Estera

Cesar

Beneficiarios Directos

Productive Chain

Expoartesanías

1990: US$300.0002006: US$6 millionVisitors:115.000

Stand María Luisa Stand Lina Cantillo

Stand Olga Piedrahita

Expoartesanias 2004

Colombian society has increased the awarenessof value of Colombian Crafts, and want to buy more,

Craftsmen have improve their way of living,

Contrary to the past, more children want to follow father´s work,

Minister of Education is working closely with us in in order to orient the curriculum.

Within ten years, sales of crafts have increased 150%

Some impact of the programs