UNDONE: need revised / transparent gfx from echofy design team.
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Transcript of UNDONE: need revised / transparent gfx from echofy design team.
Buy Local GoalInvesting for your success
Increase hardware, software and service demand.Increase hardware, software and service demand.
Help add value to each PC with free hardware add-ons.Help add value to each PC with free hardware add-ons.
Open the door to selling more “high-end” PCs.Open the door to selling more “high-end” PCs.
Quick recap of Buy Local
• An exclusive, offer-driven channel differentiator for US system builders
• Multi-year investment by the US OEM team• Hundreds of dollars of offers covering more products
each time• Some numbers
– 150M+ customer exposures to Buy Local and its offers– 2.5M+ Visits to LocalPCbuilder.com– Tens of thousands of referrals to partners
What’s new for Buy Local 4.5
What’s Microsoft doing? What does it mean to you?
Invested in two new scenarios: Communications and PC Care
More options for sales through scenario based messaging and execution
NEW hardware offers – a printer and a digital video cameras
Use the synergy between the scenario and the offer to close the deal
Split consumer and business paths through the site to optimize flow
More targeting allows for better customer satisfaction and return
Integrated the Big Easy Offer with $10M in Partner Subsidy Dollars available
Reward customers with free hardware AND subsidy dollars
Safekeeping scenario
• New Windows Home Server offer• Target consumers with media and
sharing messages
• 60 minute Flip digital video camera!
Communications scenario
• New Windows Live OneCare offer• Target consumers with family,
photos, and communications messages
• Epson printer with LCD and scanner
CO
NS
UM
ER
SM
AL
L B
US
INE
SS
Safekeeping
Memories
Entertainment
Communications
Gaming
Home Productivity
Productivity
Travel
Mobility
Complete scenario list
Customer specific direction
• In the past: one integrated site / showcase / PLT / everything
• Moving forward– Split of consumer and business– Direct linking from consumer/small-biz
Microsoft properties– Leverage same direction potentially in
other ways (e.g. verticals)
Windows Vista and Windows Live OneCare Offers
D-Link® Wireless Pocket Router/AP™: A portable and convenient wireless solution for the traveling business person delivering 802.11g wireless connectivity with a maximum wireless signal rate of up to 54Mbps. Use it in conference rooms, hotel rooms, or even at hotspots.
Maxtor® OneTouch™ 4 Mini 80GB Hard Drive: A portable backup and storage solution with Maxtor SafetyDrill™ for complete recovery of hard drive contents.
Laplink® PCMover™ Migration Utility: Automatically migrates programs, data and settings from an old PC to a new PC and ensures that customers keep their favorite settings.
D-Link® GamerLounge™ Wireless Gaming Router: Wirelessly share broadband Internet, boost network performance, stay competitive in your online games with D-Link's new cutting-edge GamerLounge™ Wireless 108G Gaming Router, powered by GameFuel™ Priority Technology
Epson® R280 Ultra Hi-Definition Photo Printer: This photo printer is a fast and easy way to share your memories. Print brilliant, 4x6 photos in as fast as 11 seconds.
Epson® Stylus CX8400 All-in-one Printer: Get picture-perfect prints and increase your productivity with the all-in-one that does it all. Select, edit and print your favorite photos. Or, scan, copy and archive important documents. You can even reduce or enlarge vivid, color copies.
Palm® Treo™ 700wx or 750 smartphone: Mobile solutions that help increase workforce productivity, reduce operating costs, and improve customer service, simply and affordably.
Laplink® Everywhere™ Connection Suite: Laplink Everywhere enables complete, secure, remote access to your PC from another PC or web-enabled device anytime, from anywhere in the world.
D-Link® DPR-1260 Rangebooster™ G Multifunction Print Server: Wirelessly share up to 4 USB Multifunction Printers (MFP) on your print network.
Epson® Stylus CX8400 All-in-one Printer: Get picture-perfect prints and increase your productivity with the all-in-one that does it all. Select, edit and print your favorite photos. Or, scan, copy and archive important documents. You can even reduce or enlarge vivid, color copies.
Microsoft Office, Windows Home Server, Windows Server Offers
Flip Video™ Ultra 60-minute Camcorder: for capturing life's everyday moments, sharing them in an instant and saving them for a lifetime..
$10M in Partner Subsidy Funds
To-Customer Message:
Value proposition• Choice:
– Offers on core Microsoft Products Small & Medium customers need
• Value:– A reason to call prospects & customers to:
• Present a great deal on Microsoft products & solutions• Secure your place as a trusted adviser
– Grow your revenue selling additional products & services you offer with costs partially subsidized by Microsoft
– Applies broadly• Biggest opportunity is going after new customer prospects• Easy opportunity to pursue your existing customer base
• Simplicity: – Integrated with hardware bonus packs
Offer basics• Target Customer: Small & Medium Businesses• Purchase Dates: February 1, 2008 to June 27th, 2008 • Redeem by Date: July 31st, 2008
– Incremental rebates
– Automatic True Up at end of Purchase Period;
– OEM Promotions Customer ID # required for incremental sales
• Partner Subsidy Promotion: Check sent to customer made payable to the partner of their choice to purchase any services or products (software and/or hardware) provided by the partner
• Qualifying Partners: Registered & above
Customer redemption
• Completely integrated with hardware bonus packs• Three easy steps
– Get the product validated (WGA or Receipt)– Select or enter the OEM Promotions Customer ID (a must
for incremental)– Visit the BEO site and follow the steps to enter the OEM ID
and select the partner
• Remind your customers: the more they buy the more they get – but only if they enter the same OEM Promotions Customer ID!
Key things to remember1) Your customers earn more $ subsidy per License when you:
Cross-Sell Add more product groups• E.g. Office, Server, etc.
Up-Sell Pitch Enterprise and Advanced versions of product (over standard)
2) Multiple Redemptions Allowed!!– Opportunity to follow-up and sell more!– Have customers track their ID#!
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Big Easy Partner Portal Page (Live 1/26/08)
https://partner.microsoft.com/us/bigeasyoffer
Demand Generation Materials Presentation Content and Services Customer Flyers
Volume License Ready-to-Go Campaigns (Live now, Updated 2/1/08) https://partner.microsoft.com/readytogo
PC Builders/ PC Resellers campaign materials (Live 2/1/08) http://localpcbuilder.com/partners/bigeasy
Gear Up Configurator and Proposal Generator (Live 2/1/08)
http://www.ms-gearup.com/home.asp
Rebate Calculator on Microsoft Incentives website (Live 2/1/08)
www.MicrosoftIncentives.com/BigEasy
Microsoft Incentives Support - ([email protected])
Resources
Customer ready email templates Call Scripts FAQs
www.localpcbuilder.com/www.localpcbuilder.com/ultimaterewardsultimaterewards
Landing PageLanding Page
CoupCouponon
Buy PC with Buy PC with qualified qualified Windows Vista Windows Vista UltimateUltimate
Print your Print your coupon and coupon and mail itmail it
You buy something You buy something where you where you purchased your PCpurchased your PC
Receive your Receive your check check
4 easy steps for $504 easy steps for $501 2 3 4
