Understanding your Traffic Infographic€¦ · data to dominate search results with long tail rich...

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100% WEB TRAFFIC 2% BUY NOT ALL VISITS ARE EQUAL 70% CARTS ABANDONED STOP STOP MARKETING START SELLING They need purchase help, not marketing Don’t wait for them to raise their hands They won’t They’ll just leave LOOKERS SHOPPERS BUYERS UNDERSTAND YOUR VISITORS UNDERSTANDING YOUR TRAFFIC ONE IN FIFTY LOOKER SHOPPER BUYER NOT ENOUGH EFFORT WASTED EFFORT UNDERSTAND YOUR ENGAGEMENT START SELLING 2 PERCENT BUY LOOKER SHOPPER BUYER WIN X 10.4 WHEN ENGAGED, YOUR BEST TRAFFIC WILL CONVERT OVER TEN TIMES MORE THAN WHEN LEFT TO SELF-SERVE 9.2 CSAT AVG 6-10X CONVERSIONS 5-12% MORE REVENUE + DON’T WAIT FOR HAND-RAISERS Today the average online brand and retailer converts a mere two percent of their visitors. One of the biggest reasons for this is their inability to understand their traffic, and subsequently target, engage, and convert it. “The consumer is in charge, has high expectations, and is willing and able to churn. To win, you need to know everything you can about their behaviors, preferences, and expectations.” - Forrester, 2015 A.K.A. Tire-kickers And they are not going to buy It may not be as urgent or needed, but they intend to buy soon These will buy. The only question is from whom To understand and engage your online shoppers, you need to know which of your site visitors have any intent to buy. For the sake of simplicity, we’ve categorized them into these three groups: Typically marketers & ecommerce leaders have provided site-wide self-serve help & assistance. Subsequently they have leveled their online engagement strategy. Doing so, they miss out on 6-10X higher conversions by engaging with those who have a higher intent to buy because they waste time on visitors who don’t. To know when and where to engage your traffic, you need to know how your site traffic looks and have a real understanding of your visitors 69 PERCENT QUALIFY Right away you can stop trying to engage about a third of your site visitors. Logistically, (device, location, etc) they are un-engageable 49 PERCENT ARE RELEVANT Half of your overall traffic isn’t even on pages or site locations where they could buy. Spending time chatting with them will not yeild much, if anything. From here on you are dealing with shoppers and buyers who have shown intent to buy. They are your shoppers and buyers who will convert with the right engagement. 28 PERCENT SHOW BUYING SIGNS These visitors are bouncing between product pages or in-and-out of their cart. They’re pausing on product pages. They have questions and need help THIRTEEN MISSED OPPORTUNITIES In other words: for every visitor who buys, thirteen would-be-customers leave with unanswered questions and concerns Instead, extend yours. There are times when site-wide self-help works and benefits the customer. But to take a sales-centric approach to help your visitors become customers, you have to leverage analytics and consumer data to enage and help them purchase. As Forrester pointed out: to WIN you have to identify and proactively engage your best traffic, the traffic that shows intent to purchase. Doing so you’ll yield top to bottom sales funnel improvements; you’ll gain invaluable consumer insight, provide a curated customer experience, and increase sales and conversions ABOUT NEEDLE Needle provides the leading ecommerce Sales Chat platform that empowers brands and retailers to engage their best traffic, drive higher conversion rates, provide a better customer experience, and capture consumer insight gold. We leverage this data to dominate search results with long tail rich SEO pages and provide brands with consumer trends before their competition. An infographic based on over five years of data from leading retailers

Transcript of Understanding your Traffic Infographic€¦ · data to dominate search results with long tail rich...

Page 1: Understanding your Traffic Infographic€¦ · data to dominate search results with long tail rich SEO pages and provide brands with consumer trends before their competition. An infographic

100%WEB TRAFFIC

2%BUY

NOT ALL VISITS ARE EQUAL

70%CARTSABANDONED

STOP

STOP MARKETINGSTART SELLINGThey need purchasehelp, not marketing

Don’t wait for them toraise their hands

They won’tThey’ll just leave

LOOKERS SHOPPERS BUYERS

UNDERSTAND YOUR VISITORS

UNDERSTANDINGYOUR TRAFFIC

ONE IN FIFTY

LOOKER SHOPPER BUYER

NOT ENOUGHEFFORT

WASTEDEFFORT

UNDERSTAND YOUR ENGAGEMENT

START SELLING

2 PERCENT BUY

LOOKER SHOPPER BUYER

WININ THE WORDS OF FORRESTER: WIN BY IDENTIFYING AND PROACTIVELY

ENGAGING YOUR BEST TRAFFIC YOU YIELDS TOP TO BOTTOM SALES FUNNEL IMPROVEMENTS AND A CURATED, SUPERIOR CUSTOMER

EXPERIENCE

X10.4 WHEN ENGAGED, YOUR BEST TRAFFIC WILL CONVERT OVER TEN TIMES MORE THAN WHEN LEFT TO SELF-SERVE

9.2CSAT AVG

6-10X CONVERSIONS

5-12%MORE REVENUE

+

DON’T WAIT FOR HAND-RAISERS

Today the average online brand and retailer converts a mere two percent of their visitors. One of the biggest reasons for this is their inability to understand their tra�c, and subsequently target, engage, and convert it.

“The consumer is in charge, has high expectations, and is willing and able to churn. To win, you need to know everything you can about their behaviors, preferences, and expectations.”

- Forrester, 2015

A.K.A. Tire-kickersAnd they are not going to buy

It may not be asurgent or needed, but

they intend to buy soon

These will buy.The only question

is from whom

To understand and engage your online shoppers, you need to know which of your site visitors have any intent to buy. For the sake of

simplicity, we’ve categorized them into these three groups:

Typically marketers & ecommerce leaders have provided site-wide self-serve help & assistance. Subsequently they have leveled their online engagement strategy.

Doing so, they miss out on 6-10X higher conversions by engaging with those who have a higher intent to buy because they waste time on visitors who don’t.

To know when and where to engage your tra�c, you need to know how your site tra�c looks and have a real understanding of your visitors

69 PERCENT QUALIFYRight away you can stop trying to engage about a third of your site visitors. Logistically, (device, location, etc) they are un-engageable

49 PERCENT ARE RELEVANTHalf of your overall tra�c isn’t even on pages or site locations where they could buy. Spending time chatting with them will not yeild much, if anything.

From here on you are dealing with shoppers and buyers who have shown intent to buy. They are your shoppers and buyers who will convert with the right engagement.

28 PERCENT SHOW BUYING SIGNSThese visitors are bouncing between product pages or in-and-out of their cart. They’re pausing on product pages. They have questions and need help

THIRTEEN MISSEDOPPORTUNITIES

In other words: for every visitor who buys, thirteen

would-be-customers leave with unanswered questions

and concerns

Instead, extend yours. There are times when site-wide self-help works and benefits the customer. But to take a sales-centric approach to help

your visitors become customers, you have to leverage analytics and consumer data to enage and help them purchase.

As Forrester pointed out: to WIN you have to identify and proactively engage your best tra�c, the tra�c that shows intent to purchase. Doing so you’ll yield top to

bottom sales funnel improvements; you’ll gain invaluable consumer insight, provide a curated customer experience, and increase sales and conversions

ABOUT NEEDLENeedle provides the leading ecommerce Sales Chat platform that empowers brands and retailers to engage their best tra�c, drive higher conversion rates, provide a better customer experience, and capture consumer insight gold. We leverage this data to dominate search results with long tail rich SEO pages and provide brands with consumer trends before their competition.

An infographic based on over five years of data from leading retailers