Understanding Your Digital Identity

What makes up your Digital Identity?

Profiles you create

Purchasing behavior

Online searches

Digital footprints

What is a Digital Footprint?

The collection of information that’s left behind, both actively and passively, as we move through digital spaces.

What makes up your identity?

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Real World vs Virtual World

Real World vs Virtual World

There are no barriers anymore.

Guidelines for posting

Don’t post photos/videos with drugs or drug paraphernalia.If you’re under 21, don’t post photos/videos with alcohol.– Exception: visiting a country with a lower

legal drinking age.If you’re 21+, don’t post photos/videos of binge drinking.– i.e. funnels, multiple drinks/shots, drinking

games, being passed out, etc.

Positive examples

Negative examples

He said what?!?

“I’m so sick of studying for Ithaca finals, I could burn down this library!”

Anonymous Posts

“Give a man a mask and he will show you his true face.”

- Oscar Wilde

Anonymous Posts

How do you take control of your identity?

Create a “brand” for yourself

How do you take control of your identity?

Make your brand consistent– @colleenomeara– @mikeoneill76

How do you take control of your identity?

Google yourself.– Do this in an

incognito browser

How do you take control of your identity?

Submit your site to Google– Add your url

How do you take control of your identity?

Download your tweets

How do you take control of your identity?

Personal vs. Professional accounts

Keep accounts open to the public– Except Facebook

How do you take control of your identity?

View your Facebook profile as “public”

How do you take control of your identity?

Be yourself and be authentic

How do you take control of your identity?

Understand how each platform is used.– Facebook– Snapchat– Instagram– Twitter– Yik Yak– LinkedIn

• Keep your profile up-to-date

Merit Thousands of college students share their achievements

online with Merit.

1. Claim the IC Merit page that has been created for you at ithaca.meritpages.com/

2. Add other achievements: internships, volunteer work, and projects.

3. Share your achievements with family and friends on social networks or via email.

The IC Media Relations team knows you’re doing great things. They will occasionally: • Add verified achievements and stories to your Merit page.• Share the news with your hometown newspapers.

Who’s doing it right?

Shannon Samuels ’16– Business Administration

Who’s doing it right?

Chelsea Hartman ‘15– CMD major

“.@CNBCSocial I've got the skills, creativity, and passion for social media that you’re looking for in an intern!http://about.me/chelshartman”

Who’s doing it right?

Brian Nock ‘13– Civil Engineering major, Rensselaer

Polytechnic Institute

Think before you post

Understanding what you post and how information makes up your digital identity will help you shape that identity into one you will want employers to see.What is said about you could last forever.

Questions??