Understanding Translation Management SystemsUsing UNIFY to lower costs and decrease the manual management of your language translation process

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Table of Contents03 Introduction

04 Language Translation Opportunities

09 Centralized Translation Management System Benefits

10 The UNIFY Solution

11 UNIFY Features

13 The UNIFY Process

15 Customer Case Study

16 inWhatLanguage Translation Services

17 The People Behind the Company

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IntroductionAs your business or organization grows, it’s important to build your brand and maintain trust throughout various cultures. Outsourcing to a Language Service Provider (LSP) will allow you to localize your communication with individual markets. As a result, your customers will feel much more comfortable throughout the customer journey and you can rely on the LSP to complete all the necessary translations.

There are many ineffective methods for translation, including purchasing translation software or using a fragmented and decentralized translation memory. If your organization uses these methods, it’s time to stop.

A translation management system (TMS) automates translation efforts, which reduces the cost of supporting local language content. But not all translation management systems are equal. Some use decentralized translation memory, which has to be managed, adding to the overhead costs of doing translation. In addition without the translators and staff to manage the translations process and quality the translation management system is nothing more than a tool looking for someone to wield it.

A centralized real-time translation memory provides more accurate translation matches, eases the burden on human translators, and provides fast turnarounds on content for an improved customer experience, while removing the overhead burden of managing the translation memory.

This E-Book will describe the benefits of a TMS and the new UNIFY solution. Since we don’t sell the software we’ve created, we can focus on providing the best customer experience possible.

“The benefit is a faster project completion with automated

monitoring and all the work being done in UNIFY, the Translation

Management Cloud.”

Tim Hunt, CTO at inWhatLanguage

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Language Translation Opportunities

Translation Issues

As companies or organizations expand to global markets, it’s important for content to connect with the local markets in their respective native languages. Natives can tell when the content doesn’t flow the way it should, and it’s likely that they’ll lose trust in your organization because the content seems foreign or difficult to understand.

Most other translation software agencies complicate the translation process. There are three main areas of focus when it comes to translation: ensuring a positive experience for clients, a high-quality software for the agency, and providing a user-friendly system for the translators. Usually, translation agencies only choose one of these categories while the other two suffer. They either force their translators to pay to use the software, they sell the software instead of ensuring a positive customer experience, or they only focus on a specific industry. We’ll discuss later in this E-Book how UNIFY solves these issues.

Another major issue with corporate translation programs is a fragmented translation memory system that creates inconsistency during translations. In this type of technology, it’s common for the same phrase to have multiple translations based on different linguists’ preferences.

When different linguists work in isolation and they all translate the same sentence differently; their translation memory doesn’t know which one is better and keeps all versions. This process builds a database of so many options that it’s impossible to remain consistent with all of the content. Many companies also handle translations by emailing Word documents and tracking progress with spreadsheets, which is time consuming and inconsistent. This manual process is much more costly in the long-run and it’s more susceptible to error. Non-localized language content, translation errors, and old data will cause customers to lose trust in your business or organization.

“The manual process is costly, time-

consuming, and more susceptible

to error during translation.”

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5 Ways to Recognize a Poor Translation

SOFTWARE

ACQUISITION

MARKETINGPRODUCT DOCUMENTATION

CUSTOMER SERVICE

When you get a sore throat or notice a consistent cough, you go to the doctor to prevent your health from declining, right? You can also recognize symptoms of a deteriorating language translation program. If you notice any of these symptoms, it’s time to get a checkup to prevent further damage to your business or organization.

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- More time is required to document local languages and update software- A slow translation process delays product releases

- Product information is unavailable in local languages

- Language translation costs are too high due to unnecessary re-translations- Lack of a centralized system so content can be reused in the future- Difficult to track project actuals and translation cost proposals

- Important translations of company terminology, phrases and slogans are incorrect or inconsistent- The extended translation process creates dissatisfied customers and stagnant content on websites

- Documents for various languages have different versions due to the lack of timely translations- The administration’s ineffective translation management process make document authors reluctant to publish updated content

- Multiple complaints about documentation not being synced with all product versions- Difficult to find updated versions of localized language documentation- International markets receive higher support costs

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Content is uploaded to the TMS

All translators have access to the entire translation memory

in real-time

The system avoids multiple translations for each segment

When evaluations are done on these projects and the

reviewer analyzes the whole document, the translation memory is updated to the most

correct version in real time

When translation memory is placed in a central location, all users see the same version and work together to ensure

accuracy and consistency for the client.

Repeated content can be populated with the translation

memory faster and translators only handle the

new content

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Upgrade to Centralized and Automated

In a centralized system, translations are done in the same system and as soon as any segment in any file is translated, it’s added to the translation memory. This means that two translators across the world can use the same system and see the exact matches of the same sentence throughout the entire translation process. When you put content in a central location and all users see the same version, they tend to make sure it’s the most correct over time instead of making it worse. This results in lower costs for localization because:

Automation makes the entire process simple and cost-effective. Translation management technology completes automatic transactions at a much lower cost with a faster turnaround than human-only processes. An automated system allows you to track any document automatically throughout the translation process.

When you upgrade to centralized and automated, we take care of the entire translation process. You submit the files and we translate the content using our state-of-the-art software and network of professional linguists.

Content is easily translated

Terminology is consistent throughout all versions

Fewer resources are required to manage the translation process

Customers have improved experiences

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Hopefully by now you’re starting to understand the advantages of upgrading to a centralized translation management system for your business or organization. We’ll briefly highlight the key benefits to summarize what we’ve discussed so far:

Translators around the world use the same translation memory to ensure the best possible translation. Collaboration with a professional network of linguists provides a consistent interpretation for all versions of the content.

Translation management technology eliminates many of the old manual processes formerly conducted by humans. It can also automatically track documents throughout the entire translation process.

A translation management system can handle any growth of a business or organization. It’s easy to add new languages and additional types of content based on your needs.

A centralized translation memory stores content and doesn’t charge the client for repeat content.

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Centralized Translation Management System Benefits

Accurate and Consistent

Automated Management

Significantly Reduced Costs

Scalable

“This type of translation

system ensures improved quality

of content at a lower cost so you can be confident

in the relationship built with

consumers.”

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The UNIFY SolutionThe inWhatLanguage centralized UNIFY platform represents the optimal way to create, deliver and control all global content to help businesses penetrate international markets quicker and more cost-effectively. Our combination of expert professional translators and machine-learning artificial intelligence engines provide the solution to virtually any translation need.

“The UNIFY translation platform has completely changed the way

our team manages our translation workload. We can translate in

multiple languages faster and more consistently. We love how this

technology is helping to fuel our international growth.”

-David Kasteler from Zennoa

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UNIFYCustomers

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UNIFY Features

Centralized Translation Memory

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As we’ve discussed throughout this E-Book, having a centralized system is essential for an effective translation process. UNIFY uses a translation memory database, which means there are no additional fees for repeat content that has already been translated. This centralized system creates significant long-term savings, including 10 to 80 percent savings in translation costs. In addition, collaboration across workflow tasks can create 50 percent faster turnaround times with no lost time between translation tasks.

UNIFY’s centralized translation management cloud provides real-time multilingual glossaries and in-context review to allow translators, reviewers, and project managers to communicate and collaborate together, resulting in unparalleled abilities that ensure the absolute best quality, consistency, formatting, and contextual accuracy. This process ensures a higher quality translation for improved customer experiences.

10%-80%savings in

translations costs

50%faster results

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Content Accomodation

UNIFY Media Workbench

UNIFY supports over 65 file types and gathers all content together into one intuitive platform to eliminate manual processes. Documents, websites, software, mobile applications, media and more are translated and localized rapidly and cost effectively with greater efficiency.

This is revolutionary technology in the translation industry. Other agencies only focus on a specific genre of content or industry; they have translation memory for gaming, marketing, software, etc. but they leave out the “all the above” option for the client. This leaves many enterprises needing to employ different language service providers for different job types.

UNIFY Media Workbench uses IBM Watson for automatic solutions for video and media content transformation. Whether it’s transcription, translation, closed captioning, voiceovers, or all the above, Automated Global Multimedia is available with UNIFY Media Workbench.

With text-to-speech capabilities, we have a 94 percent confidence level for automatically converting human voice into the written word. Any other cleanup of the transcription is easily managed by a network of professional linguists at inWhatLanguage. When the transcription is completed, UNIFY uses the same network to translate that content into virtually any language with effortless closed captioning options. It can also take advantage of IBM Watson’s text-to-speech capability to automatically create voiceovers for translated content into seven languages. If voice talent in other languages is required, inWhatLanguage provides professional linguists that can provide those services.

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The Translation Management Cloud

UNIFY has an easy-to-use interface that provides data that is easy to understand and follow. It also gives control to the user so they can monitor and understand the real-time status of all workflows, teams, projects, resources, and budgets.

The UNIFY translation management cloud gives you the control to set deadlines and customize the workflow to manage different sized translation projects. The information can be prioritized into one location to help streamline the creation and management of your global content. The goal of this process is to provide complete transparency.

Communication is key with UNIFY. The unique client review module tracks every type of change that’s made and provides a measurable overall quality score. This is a major benefit because users never have to guess what changes were made to the content. Explanations are also provided to help the user understand the purpose of those changes.

The communication abilities are very similar to Basecamp on each project. The system provides instant project quoting upon submission so you don’t have to wait for your estimate.

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The UNIFY Process

The client logs in to UNIFY and uploads their content to be translated. They select the target languages, review the live estimate for time and money, and hit translate to get started.

The translation process is managed by inWhatLanguage staff and completed to the quality standards.

The client logs back in to UNIFY and downloads the completed translations fully formatted.

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The UNIFY process is so simple, it can be summed up in three basic steps. First time clients will need to set up an account before they can experience this easy-to-use platform.

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Customer Case Study

ORGANO GOLD launched in 2008 with a small shop in British Columbia, Canada. Their goal was to expose Ganoderma, a mushroom commonly used as an Asian medicine, to the world. They’ve developed a line of products that incorporates Ganoderma, including gourmet beverages, nutraceuticals, and personal care products. ORGANO GOLD currently operates in over 50 countries across six continents with over $215 million in revenue.

As the company grew, they received feedback from customers and employees that the translation was an issue. They tried to work with another company but were unable to achieve the localization necessary to reach their target markets.

So ORGANO GOLD reached out to inWhatLanguage and used the UNIFY platform for their translation needs. The centralized real-time translation memory ensured accuracy and consistency and improved the translation process in these ways:

ORGANO GOLD continues to use UNIFY for their translation needs. The more they use our system, the more words are generated into the translation memory. This means that over time, ORGANO GOLD will be saving a significant amount of money with our services.

Created localized content in 26 languages

Allowed ORGANO to set deadlines and customize workflows

Client was able to review all changes made to the translation

Uploaded previous glossaries used into our translation memory

“I’m from Costa Rica and that Spanish is WAY different than Mexico or Argentina. We do understand each other of course, but you can tell the difference. That was

one of the main reasons why we switched to UNIFY. They were not able to localize

the translation, so we were not targeting the market accordingly.”

-Maria Arias, Marketing Coordinator at ORGANO

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inWhatLanguage Translation ServicesHaving the proper translation management system is critical for the successful globalization of your business or organization. It’s important to understand the full scope of services that a company can offer to you. In addition to the UNIFY Translation Management Cloud, inWhatLanguage also supports globalization strategies in the following ways:

UNIFY natively supports almost 60 file types

More than 5,000 highly qualified linguists

One of the fastest growing and most innovative language technology company in the industry

The executive team alone has almost 100 years of industry experience

Translation available in any language

Skilled project and account managers for every client

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The People Behind the Company

Cody Broderick, CEO at inWhatLanguage, has been working in the translation industry for over 10 years and has built a great organization. He encourages a positive, friendly environment so linguists, project managers, account managers, and all employees feel motivated to produce their best work. With employees that enjoy going to work every day, it’s easy to provide translation services to our many clients.

Tim Hunt, CTO at inWhatLanguage, has over 30 years of experience in the translation industry. Under his direction for software technology development and integrations, inWhatLanguage created UNIFY to provide the best translation management system possible. His vision for the translation industry helps the company to constantly improve and impress clients.

All of the employees at inWhatLanguage are enthusiastic about translation and technology. No matter who you talk to, customer satisfaction will always be the number one priority. You can trust us to help you build trust with your customers through high-quality translation services.

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