Short URLs, Big Fun:

Hilary Mason Chief Scientist, bitly

@hmason h@bit.ly

Understanding the World in Realtime

Our goal is to understand what people are paying

attention to on the internet in realtime.

http://blogs.plos.org/obesitypanacea/2012/02/07/who-can-do- more-pushups-michelle-obama-or-ellen-degeneres/?utm_source= feedburner&utm_medium=feed&utm_campaign=Feed:+plos/blogs/ obesitypanacea+(Blogs+-+Obesity+Panacea)&utm_content =Google+Feedfetcher

http://bit.ly/xQRglm

h"p://bit.ly/xj57gS

10s of millions of URLs per day 100s of millions of clicks per day

10s of billions of URLs

Big Data

Data

Data scientists?

awesomenerds

engineeringmath

compscihacking

nerds

nerds

nerdsnerds

What can we learn from a lot of people talking to each other?

Your experience of a site is not my experience of that site.

Devices matter.

Networks matter.

The (real) world matters.

Revolution.

(Silly Things on the Internet)

the cutest kitten

Context matters.

What are people paying �attention to right now?

[demo]

h@bit.ly @hmason

Thank you!