Understanding The Value Of Geoographic Information in a Turbullent World
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Understanding the value of geographic information in
turbulent times
Steven Feldman
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Changing environment
• Economic crisis demands better RoI• Shift from producer centric to customer
responsive organisation• Changing perceptions of value
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Budgets under `pressure
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Return on Investment
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Cost does not equal value• Because geodata is expensive to produce does
not mean that it is valuable to customers• Customers determine value with their choices
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Private Sector doesn’t necessarily do it any better
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“Creating, maintaining and delivering a comprehensive, high quality map
database is a multi-step, labor-intensive process. We currently employ over 270
employees in our centralized production facility and a global workforce of over
700 geographic analysts in 32 countries”
Financials (2007)
Revenue $853m (~€604m)
Data creation & distribution costs $396m (~€280m)
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• At street level at the point of consumption data is
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The old adage• Data equals 75-90% of the cost of a solution• Not necessarily• Driven by data monopolies and rigid pricing
that did not reflect the different value that the same data brought to different applications
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Check before you dig
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We are National Mapping Agencies
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Street maps are becoming
commodities
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Strengths
• Cadastre• Large scale mapping• Precision• Process
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Weaknesses• Cadastre• Large scale mapping• Precision• Process
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Cairo – June 2008
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Cairo – June 2009
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Focus
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Multi-purpose
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Best of breed
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Strengths
• Cadastre• Large scale mapping• Precision• Process
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Than
k You
Steven FeldmanKnowWheree: [email protected]: http://GIScussions.blogspot.comt: http://twitter.com/stevenfeldman