UNDERSTANDING THE TELEVISION AND FILM

INDUSTRIESDEVELOPING TECHNOLOGIES

We will be looking at developing technologies in the television and film industries and how they affect

producers of content and audience experience.

Analogue

All original television used analogue transmission. Using the broadcasting of encoded analogue audio and analogue video

signal.

• BBC 1, BBC 2, ITV, Channel 4, Channel 5

• Turned off in 2012, after 90 years. Also signalled the end of ceefax, PAL

tv and Nicam Sound

Cable/Satellite

• Satellite TV started properly in the UK in 1988. Starts with 4 free channels from Sky. Sky One, News, Movies and

Eurosport, was more established in 1990 with Bskyb launching in 1998.

• Cable television started to compete around 1994 with companies such as Nynex, Telewest, and Cable and Wireless,

which was brought by NTL in 1999 .• 2005 NTL and Telewest Merged

• 2007 NTL became Virgin Media which accounts for 95% of UK cable coverage.

Digital/HD/Interactive

• PPV• Sky makes deal with the Premier League in 1992

• 1993 Sky introduces multi-channels• Red Button

• Digital Television• HDTV first analogue transmission in 1990 but abandoned afterwards. In 2009 UK became the first European country to

deploy content in the new DVB transmission standard at 1080i rather than 576i resolution.

Freeview founded 2002

Takes up less bandwidth so compression can be done more easy without destroying resolution. Meaning more channels can be provided in the same space, can also provide HD, multimedia and interactivity,

electronic program guides and more languages.

Catch up TVWhole seasons (Iplayer etc.)

Multi- channelsPlus 1

Digital Recorders

Can record televisionSet timers

Record whole seasonsPause and rewind TV

Streaming

Netflix, Amazon Prime, Redbox, Hulu

More content on demand, full seasons, exclusive contracts with producers, set fee and original

content

Content on demand, SKY and BT

Internet

Youtube

Endless content and varietyMoney generated for advertisers

Anyone can produce content

Consumer Content

What do consumers want?

Multi format access, how do they get that?

Whats next?