UNDERSTANDING THE LABEL - Amazon S3...Henna Leaves Used to add depth and background color Harvested...

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BIOLAGE R.A.W. COLOR CARE ACIDIC MILK RINSE NATURAL PH-REBALANCING POST-COLOR SERVICE MADE WITH COCONUT MILK AND OAT MILK WHAT'S INSIDE? Direct Dyes UP TO 100% PLANT-BASED NO-LIFT HAIRCOLOR. LASTS UP TO 20 WASHES, NO DAMAGE, INTERMIXABLE SHADES. Biolage color does not use any additives or fillers. Each potent formula is carefully crafted using the finest, traceable ingredients to deliver brilliant, healthy looking haircolor. Hea Leaves Used to add depth and background color Harvested 1x per year in the Sojat region of Rajasthan, India Purified for compatibly with oxidative haircolor. Lifts out of the hair, no metallic salts. Caia Leaves Used to adjust the intensity of other colorants & add intense shine Harvested 1x per year in Rajasthan, India Carefully selected and purified to maintain potency Increases shine by 80%* Lasts 20+ washes and strengthens hair* *Clear, Cashew Beige, Lavender Blonde, Oat Beige, Mint Blonde, Rosehip Blonde Used for cool reflects that fade on tone Less than 10% used in any shade 5 pure dyes hand selected for the best compatibility with herbal ingredients. Helps formula mix easily to create the perfect texture, and provide smoothness and shine. Cocut Oil ADD HOT WATER! No developer needed! Used to activate color and homogenize all ingredients. *Clear shade - 100% plant-based *Results vary per shade & hair condition Strengthening Clear Gloss Service Shades used: Clear Natural Toning Service Shades used: Rosehip Blonde. REFLECT# SHADE NAME +IDEAL LEVELS .1 BLUE .0 NEUTRAL .2 VIOLET/IRIDESCENT .3 GOLD .4 COPPER .5 MAHOGANY .6 RED VIOLET .7 GREEN MATTE .8 MOCHA HAIR SWATCH ON LEVEL UNDERSTANDING THE LABEL LONGEVITY KEY REFLECT KEY UP TO 20 WASHES* TRUE TO TONE FADING 5 washes 15 washes 20 washes day 1 10 washes TOP 10 FAQ: DIGITAL EDUCATION IS BIOLAGE COLOR A PERMANENT HAIR COLOR? No. Biolage Color is deposit only, no lift, no- ammonia, no-damage plant-based haircolor. IS BIOLAGE HAIRCOLOR ALL NATURAL? Biolage Haircolor is not considered “all-natural”. However, it is 82-100% plant-based and all formulas are vegan. WHAT DOES PLANT-BASED MEAN? We consider ingredients to be plant-based if they are composed of one or more herbal ingredients; carefully selected, purified and coated with coconut oil for reliable color performance. HOW IS BIOLAGE COLOR CONSIDERED ORGANIC IF YOU HAVE TO PRE-LIGHTEN DARKER LEVELS IN ORDER TO USE SOME/MOST OF THE SHADE? Biolage Haircolor is not considered “organic”; however every formula is 82%-100% plant-based with less than 10 ingredients. Biolage Haircolor is deposit only and does not lift; however is designed for and can be used on natural or previously color-treated hair with the ability to deposit various reflects (see packaging), depending on the use of one or more of the 20 shades. DOES BIOLAGE HAIRCOLOR CONTAIN HENNA? Yes, however we purify our henna so there are no added metallic salts. Not all shades contain henna. The shades that contain henna: Elderberry Violet, Chamomile Gold, Pinenut Beige, Rhubarb Blonde, Plum Steel, Chestnut Brown, Clove Brown, Carob Brown, Ginger Copper, Cranberry Brown, Hibiscus Blonde. WHERE DO THE DIRECT DYE PIGMENTS COME FROM? Biolage Color features the use of 5 of the least sensitizing direct dyes, hand selected out of 200 possibilities to assure the utmost integrity to the hair and scalp. HOW LONG DOES IT LAST? Depending on the shade and porosity of hair, our formulas last up to 20 shampoos. CAN I APPLY BIOLAGE HAIRCOLOR TO NATURAL AND COLOR TREATED HAIR? YES. Both natural and previously color-treated hair. Be Mindful: if the hair is uneven, the end result will be uneven. For best results it is advisable to cleanse with Clean Reset Shampoo or your favorite R.A.W. Shampoo before applying desired shade. WHAT IS THE BEST WAY TO APPLY AND PROCESS BIOLAGE HAIRCOLOR? Applied directly to clean, towel- dried hair (For best results apply to hair that is 80-100% dry). Best when used with bowl and brush. Avoid direct application to the scalp as staining will occur. Cover hair, and process. For deep saturation, or up to 50% grey blending, apply a heating source (up to 113F) for best results. HOW LONG DO I PROCESS BIOLAGE HAIRCOLOR? Processing times: 10 min high shine toning, 15 min sheer all-over refreshing, 30 min all over grey blending. WHY MIX BIOLAGE COLOR WITH HOT WATER? Hot water is used to activate the ingredients and homogenize the formula. All shades have optimal mixing temperature as denoted on pack, however all shades can be mixed at 212 (boiling water) with results acceptable within the range denoted on the digi switch. More questions? Go to Biolage.com/haircolor-faqs for more information on Biolage Color. Scan here for more info, tips and inspiration. Learn with Alfredo about Biolage color! H to use? Use at your backbar after rinsing out Biolage Color, apply milk rinse, allow to sit for 5 minutes, rinse, and style as needed. Acidic pH 4.0-5.0 Health bar exclusive Suitable after every color service No artificial colorants 98% natural origin No parabens Diary free No silicones Vegan Lactose free Glo & Gl Revive & Shine Matrix LLC, New York, NY 10001. All rights reserved. Printed in USA.7/19 UUS00552

Transcript of UNDERSTANDING THE LABEL - Amazon S3...Henna Leaves Used to add depth and background color Harvested...

Page 1: UNDERSTANDING THE LABEL - Amazon S3...Henna Leaves Used to add depth and background color Harvested 1x per year in the Sojat region of Rajasthan, India Purified for compatibly with

BIOLAGE R.A.W. COLOR CARE

A C I D I C M I L K R I N S ENATURAL PH-REBALANCING POST-COLOR SERVICE MADE WITH COCONUT MILK AND OAT MILK

W H A T ' S I N S I D E ?

Direct Dyes

UP TO 100% PLANT-BASED NO-LIFT HAIRCOLOR. LASTS UP TO 20 WASHES, NO DAMAGE, INTERMIXABLE SHADES.

Biolage color does not use any additives or fillers.

Each potent formula is carefully crafted using the finest, traceable

ingredients to deliver brilliant, healthy looking haircolor.

Henna LeavesUsed to add depth and background color

Harvested 1x per year in the Sojat region of Rajasthan, India

Purified for compatibly with oxidative haircolor.

Lifts out of the hair, no metallic salts.

Cassia LeavesUsed to adjust the intensity of other colorants & add intense shine

Harvested 1x per year in Rajasthan, India

Carefully selected and purified to maintain potency

Increases shine by 80%* Lasts 20+ washes and strengthens hair*

*Clear, Cashew Beige, Lavender Blonde, Oat Beige, Mint Blonde, Rosehip Blonde

Used for cool reflects that fade on tone

Less than 10% used in any shade

5 pure dyes hand selected for the best compatibility with herbal ingredients.

Helps formula mix easily

to create the perfect texture,

and provide smoothness and shine.

Coconut Oil

A D D H O T W A T E R !No developer needed!

Used to activate color and

homogenize all ingredients.

*Clear shade - 100% plant-based

*Results vary per shade & hair condition

Strengthening Clear Gloss ServiceShades used: Clear

Natural Toning ServiceShades used: Rosehip Blonde.

R E F L E C T #

S H A D E N A M E + I D E A L L E V E L S

. 1 BLUE

. 0 NEUTRAL

. 2 VIOLET/IRIDESCENT

. 3 GOLD

. 4 COPPER

. 5 MAHOGANY

. 6 RED VIOLET

. 7 GREEN MATTE

. 8 MOCHA

H A I R S W A T C H O N L E V E L

U N D E R S T A N D I N G T H E L A B E L

L O N G E V I T Y K E Y

R E F L E C T K E Y

UP TO 20 WASHES*

TRUE TO TONE FADING

5 washes 15 washes 20 washesday 1 10 washes

T O P 1 0 F A Q : D I G I T A L E D U C A T I O NIS BIOLAGE COLOR A PERMANENT HAIR COLOR? No. Biolage Color is deposit only, no lift, no-ammonia, no-damage plant-based haircolor.

IS BIOLAGE HAIRCOLOR ALL NATURAL? Biolage Haircolor is not considered “all-natural”. However, it is 82-100% plant-based and all formulas are vegan.

WHAT DOES PLANT-BASED MEAN? We consider ingredients to be plant-based if they are composed of one or more herbal ingredients; carefully selected, purified and coated with coconut oil for reliable color performance.

HOW IS BIOLAGE COLOR CONSIDERED ORGANIC IF YOU HAVE TO PRE-LIGHTEN DARKER LEVELS IN ORDER TO USE SOME/MOST OF THE SHADE? Biolage Haircolor is not considered “organic”; however every formula is 82%-100% plant-based with less than 10 ingredients. Biolage Haircolor is deposit only and does not lift; however is designed for and can be used on natural or previously color-treated hair with the ability to deposit various reflects (see packaging), depending on the use of one or more of the 20 shades.

DOES BIOLAGE HAIRCOLOR CONTAIN HENNA? Yes, however we purify our henna so there are no added metallic salts. Not all shades contain henna. The shades that contain henna: Elderberry Violet, Chamomile Gold, Pinenut Beige, Rhubarb Blonde, Plum Steel, Chestnut Brown, Clove Brown, Carob Brown, Ginger Copper, Cranberry Brown, Hibiscus Blonde.

WHERE DO THE DIRECT DYE PIGMENTS COME FROM? Biolage Color features the use of 5 of the least sensitizing direct dyes, hand selected out of 200 possibilities to assure the utmost integrity to the hair and scalp.

HOW LONG DOES IT LAST? Depending on the shade and porosity of hair, our formulas last up to 20 shampoos.

CAN I APPLY BIOLAGE HAIRCOLOR TO NATURAL AND COLOR TREATED HAIR? YES. Both natural and previously color-treated hair. Be Mindful: if the hair is uneven, the end result will be uneven. For best results it is advisable to cleanse with Clean Reset Shampoo or your favorite R.A.W. Shampoo before applying desired shade.

WHAT IS THE BEST WAY TO APPLY AND PROCESS BIOLAGE HAIRCOLOR? Applied directly to clean, towel-dried hair (For best results apply to hair that is 80-100% dry). Best when used with bowl and brush. Avoid direct application to the scalp as staining will occur. Cover hair, and process. For deep saturation, or up to 50% grey blending, apply a heating source (up to 113F) for best results.

HOW LONG DO I PROCESS BIOLAGE HAIRCOLOR? Processing times: 10 min high shine toning, 15 min sheer all-over refreshing, 30 min all over grey blending.

WHY MIX BIOLAGE COLOR WITH HOT WATER? Hot water is used to activate the ingredients and homogenize the formula. All shades have optimal mixing temperature as denoted on pack, however all shades can be mixed at 212 (boiling water) with results acceptable within the range denoted on the digi switch.

More questions? Go to Biolage.com/haircolor-faqs for more information on Biolage Color. Scan here for more info, tips and inspiration. Learn with Alfredo about Biolage color!

How to use?Use at your backbar after rinsing out

Biolage Color, apply milk rinse, allow to sit

for 5 minutes, rinse, and style as needed.

Acidic pH 4.0-5.0

Health bar exclusive

Suitable after every color service

No artificial colorants

98% natural origin

No parabens

Diary free

No silicones

Vegan

Lactose free

Gloss & GlowRevive & Shine

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Page 2: UNDERSTANDING THE LABEL - Amazon S3...Henna Leaves Used to add depth and background color Harvested 1x per year in the Sojat region of Rajasthan, India Purified for compatibly with

TIMING

WITH HEAT

MIXING RATIO

SERVICE OPPORTUNITY

T O N E / G L O S S R E F R E S H / E N H A N C E B L E N D

Natural, pre-lightened, highlighted hair

*Shades containing henna for grey blending

Grey Blending: 15 minutes with heat and 15 minute cooling without plastic cap* For increased depth and saturation of tone increase timing by 15 minutes under heat - allow to cool for 15 minutes.

No Yes Yes

10 minutesCover hair Cover hair Cover hair

15 minutes 30 minutes*

1:3 1 part Biolage color: 3 parts hot water

(recommended application: 50g color: 150g hot water)

Natural or color-treated

Up to 50% grey*

hair with Biolage Clean Reset or Biolage R.A.W. Shampoos

weigh color using a scale and mix in a 1:3 ratio with hot water (boiled in a kettle) – that’s right, no developer is used in Biolage Color

rinse until water becomes clear. Next, apply Biolage Acidic Milk Rinse, massage into hair for 1 minute then rinse.

*Help seal in color for 5X more vibrancy and 6X smoother hair

process according to direction, see chart

How To... Step by StepsC L E A N S E

M I X

P R O C E S S

R I N S E

1

2

3

4

GREEN

8-10

7-10

5-8

5-7

4-6

COO L V I O LE T NATUR AL WARM CO PPER MAH O GAN Y RED V I O LE T/ RED

Mint Blonde .07

Contains Henna. Blends up to 50% grey (H)

Pinenut Beige .012

Oat Beige .13

Lavender Blonde .2

Cashew Beige .0

Chamomile Gold .3

Rhubarb Blonde .340

Rosehip Blonde .026

Hibiscus Blonde .246

Calendula Gold .30

Chestnut Brown .31 Cranberry Brown .5

Ginger Copper .43

Goji Red .6

Mulberry Violet .62

Elderberry Violet .20

Clove Brown .25Carob Brown .013

Plum Steel .21

CLEAR .00

NA

TU

RA

L H

AIR

LE

VE

L

It can be mixed with all shades to dilute or used alone as an intensive 10min glossing treatment – easy add-on to any styling or chemical service!

B I O L A G E H A I R C O L O RUsage Guide

Matrix LLC, New York, NY 10001. All rights reserved. Printed in USA.10/18 U2987600

Page 3: UNDERSTANDING THE LABEL - Amazon S3...Henna Leaves Used to add depth and background color Harvested 1x per year in the Sojat region of Rajasthan, India Purified for compatibly with

REVISE ARTAPPROVED

WITH REVISED APPROVED

BRAND: BIOLAGE COPY DEPT:

JOB NUMBER: UUS00552 MARKETING MANAGER:

FILE NAME: UUS00552_BI_Color QRG_2019 MARKETING DIRECTOR:

DESIGNER: IK EDUCATION:

ART RELEASE DATE: CLAIMS/R&D/LEGAL:

COMMENTS: DESIGNER:

EDUCATION:

PURCHASING:

TRAFFIC

COLORS:

CYAN MAGENTA YELLOW BLACK PMS 2276

VERSION #5