Understanding the (future) digital era€¦ · Understanding the (future) digital era Tom...

Digital messed up SocietyUnderstanding the (future) digital era

Tom Fleerackers - [email protected]

+32 495 65 50 90

Tom Fleerackers - [email protected]

+32 495 65 50 90

Trends emerge as innovators adress people’s basic human needs and wants in novel ways.

Trendslating Trend Canvas

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Which trend are you starting with?



Part 1 - Analysis



Part 2 - Apply


GLOBAL SANDBOX

Virtual creators unlock the next level


Humanity’s fundamental love of play remains., but expectations around the what, how and where of play are anything but fixed.

In 2018, the world around consumers will become the biggest map, level or landscape they’ve ever gamed on. Fueled by maturing technologies and a creator mindset, participants will look to build, explore, subvert and dive into interactive challenges in physical spaces. Welcome to the GLOBAL SANDBOX: a space for self-expression and for-the-fun-of-it thrills.


How are other business applying this trend?

Part 1 - Analysis

Global Sandbox


GLOBAL SANDBOX

Virtual creators unlock the next level



How are other business applying this trend?

Part 1 - Analysis

WorldbrushMarriot Hotels

Snapchat

Global Sandbox



Part 1 - Analysis

Wich deep consumer needs and desires does

this trend adress?

Global Sandbox



Part 1 - Analysis

Wich deep consumer needs and desires does

this trend adress?

Excitement

Entertainment

Social Interaction

Global Sandbox



Why is this trend emerging now?

What’s changing?

Part 1 - Analysis

Global Sandbox




What’s changing?

Part 1 - Analysis

Global Arcade

Creator Culture

Global Sandbox




What’s changing?

Part 1 - Analysis

Global Arcade

Creator Culture

AR Tools

Low Cost Devices

Global Sandbox



What points of tension and new customer

expectation are emerging?

Part 1 - Analysis

Global Sandbox



What points of tension and new customer

expectation are emerging?

Part 1 - Analysis

Location Powered Play

Interactive Layers

Playful Brands

Global Sandbox



Part 1 - Analysis


Interactive Layers

Playful Brands

Global Arcade

Creator Culture

AR Tools

Low Cost Devices

Excitement

Entertainment

Social Interaction


Snapchat

Global Sandbox



Part 2 - Apply

Global Sandbox



Part 2 - Apply

How/Where could you apply this trend in your business?

Global Sandbox



Part 2 - Apply

How/Where could you apply this trend in your business?

Product Service Experience

Global Sandbox



Part 2 - Apply

Which new customer groups could you apply

this trend to? Innovation Managers

Global Sandbox



Part 2 - ApplyInnovation Managers


Global Sandbox



Innovation Managers


Global Sandbox


Interactive Layers

Playful Brands

Global Arcade

Creator Culture

AR Tools

Low Cost Devices

Excitement

Entertainment

Social Interaction


Snapchat



Innovation Managers


Global Sandbox


Interactive Layers

Playful Brands

Global Arcade

Creator Culture

AR Tools

Low Cost Devices

Excitement

Entertainment

Social Interaction


Snapchat

Creative Proces


Understanding the (future) digital era€¦ · Understanding the (future) digital era Tom...

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