UNDERSTANDING THE BASICS OF

NEWS DESIGNSHAJAN C KUMAR, NEWS DESIGN EXPERT FROM INDIA

Print media is still the prime news source in India. Along with an English newspaper everyone here reads a vernacular newspaper too.

They watch TV, browse news online and iPad, listens to radio and mobile.. So there can’t be a compromise on content & design!

India is place where we celebrate

‘colours’ for every festival.

And we love it.

Typography stands tall on every

communication.Legible and readable is the only demand.But if you can add

bit of stye to it, nothing like that!

Beauty is not just a feeling

of the beholder.There is a reason for it. And if you put things in symmetry, everything

comes in order. Human eyes enjoys it!

Always keep the

content traffic on a move. You feel

relaxed then.Let there be red lights.You have to hold your

consumers in good humour too.

Every display should have a reason.

Patchworks eventually shows up.

So never attempt that. Let it be simple.

That means no more decorations!

Use of the

white space is very important.But you have to be very careful. There

should be an explainable harmony

even there.

Always try to avoid

cluttering the content.

Human brain has a problem in absorbing

too many content at a time.

Give them a break!

Even now a

picture is equivalent to

thousand words. But then you have to

put sense to that!Always go for content

rich pictures.

Do you think

deadline limits don’t matter?

You are wrong then. It does! Because whatever you do;

if it is not reaching the consumers on time

they won’t wait.They will move on...

Always celebrate DESIGN for its perfection and user-friendly approaches. And mind that you are supporting the CONTENT.

You can never make good DESIGN without good CONTENT.

CREATED BY SHAJAN C KUMAR