Understanding Tanita BIA and body composition measurements slideshare

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UNDERSTANDING TANITA BIA TECHNOLOGY AND THE CORE BODY COMPOSITION MEASUREMENTS Kim Ramessa International Marketing Manager Tanita Europe BV

Transcript of Understanding Tanita BIA and body composition measurements slideshare

UNDERSTANDING TANITA BIATECHNOLOGY AND THE CORE BODYCOMPOSITION MEASUREMENTSKim Ramessa International Marketing ManagerTanita Europe BV

HOW DOES TANITA BIA WORK?• Tanita BCM devices use advanced Bio-electrical

Impedance Analysis (BIA)• Electrodes send a very low, safe electrical signal through

your feet, legs and abdomen. In segmental models you will also hold 4 electrodes and the signal is passed through you hands, arms and chest to your legs

• Tanita BIA measures the resistance and reactance of different tissues within the body and inputs the data to scientifically validated equations that calculate Body Composition Measurements

• Multi Frequency Monitors are able to measure bothIntra-Cellular and Extra-cellular data giving more detailed information on Body Water status when required

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THE 9 CORE BODYCOMPOSITIONMEASUREMENTS1 Healthy Body Fat Ranges for

adults and children2 Visceral fat3 Total body water 4 Muscle mass5 Basal Metabolic Rate 6 Metabolic Age7 Physique Rating8 Bone mass9 Segmental Body Composition - full analysis

of muscle development and fat distribution in arms, legs and trunk area

BODY FAT %• The percentage of total body weight that is body

fat• Measurement Age range: 5 – 99 years• Fat is essential to life. Without fat, our bodies

would not be able to perform basic functions, such as regulating body temperature, storing vitamins and cushioning the joints and organs.

• Whilst we all need some fat, too much fat can damage health and increase dramatically the risk of developing serious medical conditions including heart disease, high blood pressure, type two Diabetes and some forms of cancer.¹

• Too little body fat may lead to osteoporosis in later years, irregular periods in women and possible infertility.

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HOW MUCH BODYFAT IS HEALTHY?• It is important to check body fat results against the Tanita healthy body fat ranges.

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WHAT ABOUT CHILDREN’SBODY FAT LEVELS?Reducing childhood obesity in thedeveloped world has been top ofthe health agenda for years.

Just like adults, children need fat reserves in the right proportion. Tanita has worked with world-leading scientists and obesity experts to create child-specific data to helpyou monitor true progress.

Body fat reference curves for children HD McCarthy1, TJ Cole2, T Fry3, SA Jebb4 and AM Prentice5 1Institute for Health Research & Policy, London Metropolitan University, London, International Journal of Obesity (2006) Based on a 2 year study and 2,000 children

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VISCERAL FAT• Visceral fat is located deep in the core abdominal

area, surrounding and protecting the vital organs• Even if a person’s weight and body fat remains

constant, as they get older the distribution of fat naturally changes and is more likely to shift to the abdominal area.

• Recommending a healthy level of visceral fat directly reduces the risk of certain diseases such as heart disease, high blood pressure and may delay the onset of type 2 diabetes.

• Rating from 1 to 12• Indicates a healthy level of visceral fat. Continue monitoring

your client’s rating to ensure it stays within the healthy range.

• Rating from 13 – 59• Indicates an excess level of visceral fat. If a client’s

measurement falls within this range, take action by recommending changes to their nutrition plan and by steadily increasing the amount and intensity of exercise they do.

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TOTAL BODY WATER (HYDRATION)• Total body water is the % of total weight that

consists of water• Because bodies are comprised of 40-70% water, just

a slight shift in fluid balance can lead to drastic changes in training performance and concentration

• Every one has a natural level of hydration. This is affected by health, lifestyle, diet and fitness levels. It is important to understand the individuals hydration baseline and monitor closely to avoid dehydration.

• The average total body water percentages for a standard, healthy adult are: Female: 45 – 60% Male: 50 – 65%

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MUSCLE MASS• Estimates the weight of muscle in a person’s body

• Muscles maintain your posture, enable your heart and internal organs to function, produce energy to maintain your body temperature, and drive your activity.

• As a person exercises, they will be able to see muscle mass increasing even though their total weight may not change

• For every extra pound of muscle gained the body uses approximately 50 extra calories a day, improving metabolism strength and overall fitness.

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CHILDRENS MUSCLE CENTILES• Tanita has created the

worlds first healthy muscle mass centiles for children.

• This can help identify children with low muscle mass and areat higher risk of lifestyle diseases even if their weight is healthy

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BASAL METABOLIC RATE (BMR)• Indicates the number of calories a person

needs in a 24-hour period when at total rest.• Muscle acts as the “engine” for the body, the more

muscle a person has, the more calories they will burn and their body will be more efficient in burning calories.

• A person’s BMR will naturally decrease as they get older– this can be prevented through a regular routine of cardiovascular exercise and increased activity.

• Understanding the Basal Metabolic Rate will help monitor the number of calories a person’s body requires according to their training, physique and lifestyle. A personalized diet plan can be developed based on their BMR and s hould be monitored regularly.

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METABOLIC AGE• Compares BMR reading to an

average of other age groups• This is calculated by comparing a

person’s basal metabolic rate (BMR) to the BMR average of other chronological age groups.

• If a metabolic age is higher than their actual age, it is a clear indication they will need to improve their metabolic rate.

• Increased exercise will build healthy muscle tissue, which in turn will improve metabolic age.

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PHYSIQUE RATING• Assesses muscle and body fat levels and

rates the result as one of nine body types• As activity level changes the balance of body

fat and muscle mass will gradually alter, which in turn will affect a person’s overall physique.

• Together with your client, set a physique rating body type as a target and work towards this goal.

• As they follow the programme and get closer to their target, they will increase motivation and compliance.

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BONE MASS• The predicted weight of bone mineral in the body• While bone mass is unlikely to undergo noticeable changes

in the short term, it’s important to maintain healthy bones by having a balanced diet rich in calcium and by doing plenty of weight-bearing exercise.

• Track bone mass measurements over time and look for any long term changes.

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SEGMENTAL READINGS

• Body fat percentages for five body segments: the core abdominal area and each arm and leg

• Monitoring the body fat and muscle mass of each arm, leg and core abdominal area will help demonstrate and understand the impact ofa training or weight loss programme over time.

HOW TO USE TANITA BIATO GROW YOUR BUSINESS• Provide an instant snapshot of

current health and fitness condition. Take the guess work out of assessing clients.

• Set personalised step-by-step targets to reach the clients stated goals.

• Use the consultation sheet or software analysis as a basis to provide an indepth and personalised consultation outlining progress and next steps. Ultimately this will increase client motivation andlong term compliance.

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HOW TO USE TANITA BIA TO GROW YOUR BUSINESS

• Take the focus away from weight loss to fat loss, gaining muscle and being better hydrated. Use the other measurements to open discussions about visceral fat, muscle balance and desired physique. Remember to monitor changes in BMR and highlight nutrition ordiet options.

• Cross sell health or nutrition products which relate to Metabolic Rate, Muscle improvement, Hydration and energy and fitness

• Prove how good you really are! All the body composition parameters can be usedto illustrate quantifiable changes, clearly demonstrating the effectiveness of a treatment or programme. Using the Tanita GMon Software, group data can be collated to show the overall effectiveness of a programme and identify areas where improvements can be made.

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THE FOUNDER. THE INNOVATOR.THE GLOBAL LEADER.• Family run company based in Tokyo, Japan• 70 year heritage of innovation• Award winning manufacturing

facilities in Japan and China• Worlds best selling professional BIA

brand• Strong presence in medical, weight

management and scientific research markets where Tanita’s accuracy and repeatability are trusted

TANITA TECHNOLOGY ISTHE BIA GOLD STANDARD• Innovator and leader - Tanita created the world’s first stand on body

composition monitor in 1992 and is the world’s best-selling professional BIA monitor company on the market today

• Trusted by Experts - Extensive range of independent scientific and validation studies highlighting Tanita BIA is clinically accurate with repeatable results.

• Future proof - investing in pioneering ‘life health’ research projects from preventing obesity to identifying key health factors of sarcopenia in seniors.

• Superior quality - precise weighing mechanism and robust construction, our professional products are made in our own factory based in Japan. 5-year guarantee for peace of mind.

• Unrivalled range - the widest range of medically approved products for hospitals, clinics and medical facilities.

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