Understanding Tagging and Folksonomy - SharePoint Saturday DC
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Transcript of Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy
Thomas Vander WalPresented to: SharePoint Saturday DC
15 May 2010
Recent History of Consumer Tagging
Enterprise Search Success
?
Few organization claim 80% or better search
Let’s be optimistic
80% Success
1 in 5 searches do not find what is desired
In an organization with 500 daily searches
That is 100 failures
Average knowledge worker - 16% of time
searching
16% of 40 hours = 1.25hr
20% of 1.25 hrs =
15 minutes per week per knowledge worker is counter productive
At $60k salary, poor search cost per person $375 a year
Remember, we being optimistic
Knowledge workers are often the most efficient
at search
Most organizations have 40% to 70% search
success rates
We need help!
Traditionally search is based on:
Text
Links
Metadata
& what experts think we call (or should call)
things
Taxonomy
Result is still…
Objects often not found
Experts are not us!
Search Ecosystem
Objects created & metadata added
Metadata often incomplete
Metadata automated
Categories & expert tags applied pre-search
Information Across Horizontals
Div 1 Div 2 Div 3 Div 4
Marketing
Logistics
Packaging
Tag Augmented Social Search
InfoCloud Solutions, Inc. - 2010
What does your organization know?
InfoCloud Solutions, Inc. - 2010
What does your organization call things?
InfoCloud Solutions, Inc. - 2010
What do people in your organization call things?
InfoCloud Solutions, Inc. - 2010
What Is A Tag?
InfoCloud Solutions, Inc. - 2010
The “F” Word
InfoCloud Solutions, Inc. - 2010
Folksonomy
InfoCloud Solutions, Inc. - 2010
❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval
❖ The tagging is usually done in a social environment (shared and open to others)
❖ The act of tagging is done by the person consuming the information
Folksonomy: Definition
InfoCloud Solutions, Inc. - 2010
The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may come from inferred understanding of the information/object.
Folksonomy: Value
The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning
People are not so much categorizing, as providing a means to connect items(placing hooks) to provide their meaning in their own understanding.
InfoCloud Solutions, Inc. - 2010
Every person is an expert in their own vocabulary (tags)
InfoCloud Solutions, Inc. - 2010
Every Tag is Sacred
InfoCloud Solutions, Inc. - 2010
Object Identity
Metadata
Interest
VocabularyDefinition
Folksonomy Triad
InfoCloud Solutions, Inc. - 2010
Object Identity
Metadata
Definition
Vocabulary
Terminology
Interest
Culture
Community
Dual Folksonomy Triad
InfoCloud Solutions, Inc. - 2010
Finding More Objects
Metadata
Object 1 Identity Object 2
InfoCloud Solutions, Inc. - 2010
Scaling and Functionality#
Peo
ple
Tagg
ing
Times Object is Tagged
A
A - Personal Use
B
B - SerendipityC C - Social Tagging
Mature
D
D - Complex Social System
InfoCloud Solutions, Inc. - 2010
Phases of Interaction❖ Saving and tagging ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching
❖ One’s own tags❖ Other’s tags
❖ Group❖ Everybody
❖ Group Social Interaction
InfoCloud Solutions, Inc. - 2010
Personal to Social
Personal Serendipity Social Mature
Complex
Save & Tag
Refind
Pivot & Explore
Search
Group Interaction
X X X X
X X X X
X X X
X X
- X
InfoCloud Solutions, Inc. - 2010
Social Context
Personal - Social -❖ Capture ❖ Share
❖ Hook/Copy ❖ Point
❖ Annotate ❖ Collaborate
❖ Refind ❖ Filter
❖ Privacy ❖ Trusted Groups
InfoCloud Solutions, Inc. - 2010
Folksonomyvs.
Taxonomy
InfoCloud Solutions, Inc. - 2010
The Value of Tagging for Business
InfoCloud Solutions, Inc. - 2010
❖ Simple data/metadata externally applied to an object
❖ Used for sorting
❖ A hook for aggregating
❖ Provides identifier and/or description
❖ Personal markers
Tagging: Definition
InfoCloud Solutions, Inc. - 2010
Taxonomy Folksonomy
Business Employee
Object
Taxonomy vs. Folksonomy
InfoCloud Solutions, Inc. - 2010
Taxonomy Folksonomy
Taxonomy & Folksonomy
InfoCloud Solutions, Inc. - 2010
70% of Folksonomy tag terms not in Taxonomy
J. Trant regarding Steve.museum
InfoCloud Solutions, Inc. - 2010
Terms Around an Object
Taxonomy Folksonomy
- Ball- Sphere- Blue- #A6437
- Ball (89)- Circle (63)- Blue (23)- Orb (11)- Sphere (6)- Gradient (3)- ToBuy (3)- Darkblue (2)- Round (2)- … 26 more
InfoCloud Solutions, Inc. - 2010
Part #A6473 Terms
0
22.5
45.0
67.5
90.0
A6473
Distribution of TermsValidate
taxonomyor add totaxonomy Interest
& watch
Value inSynonyms &Unique views
InfoCloud Solutions, Inc. - 2010
Part #A6473 Terms
0
22.5
45.0
67.5
90.0
A6473
Distribution of TermsValidate
taxonomyor add totaxonomy Interest
& watch
Azure
InfoCloud Solutions, Inc. - 2010
Business Tensions
Naming control People’s vocabulary
In-house Outside service
$$$ w/ value $ w/ unknown value
Consistent Emergent
Sample groups Every perspective
Adjust Expectations
Search & Tag Ecosystem
Search
Find
Tag
When found, people hold onto objects by
tagging
InfoCloud Solutions, Inc. - 2008
perspective & context
InfoCloud Solutions, Inc. - 2010
Search improved w/ extended vocabulary
InfoCloud Solutions, Inc. - 2010
Search improved with more pointers to the
object
InfoCloud Solutions, Inc. - 2010
Takes as few as 1 or 2 people tagging to make a
difference
InfoCloud Solutions, Inc. - 2010
Much more than a tagcloud
InfoCloud Solutions, Inc. - 2010
2 Common Statements
Not enough people are using it
OMG! Pull the plug we have way too much info!
InfoCloud Solutions, Inc. - 2010
Solutions to comments
InfoCloud Solutions, Inc. - 2010
Semi-structured information to
structured
InfoCloud Solutions, Inc. - 2010
Disambiguation
❖ Spelling
❖ Word separations
❖ San Francisco
❖ SanFrancisco
❖ Multi-word terms
❖ Stemming
❖ e.g. Tag, tags, tagging
InfoCloud Solutions, Inc. - 2010
Facets
InfoCloud Solutions, Inc. - 2010
Filtering
InfoCloud Solutions, Inc. - 2010
Social search
InfoCloud Solutions, Inc. - 2010
Retrieval
InfoCloud Solutions, Inc. - 2010
Discovery
InfoCloud Solutions, Inc. - 2010
Social augmented search
InfoCloud Solutions, Inc. - 2010
Sharepoint 2010 Overview
Tagging in ‘Give Feedback’
Personal Tagging
Tag External Pages
InfoCloud Solutions, Inc. - 2010
Sharepoint 2010
InfoCloud Solutions, Inc. - 2010
Sharepoint 2010 Tagging❖ Advantages
❖ Folksonomy triad structure❖ Integrated into Sharepoint❖ Can be extended
❖ Disadvantages❖ Needs improved social interaction design❖ Surface others to follow w/ similar traits❖ Improve filtering❖ Options beyond tag clouds
InfoCloud Solutions, Inc. - 2010
Thank You!
InfoCloud Solutions, Inc. - 2010
Acknowledgements:- Christian Glessner of http://www.ilovesharepoint.com
Thanks to our Sponsors
InfoCloud Solutions, Inc. - 2010
Contact
URL: http://infocloudsolutions.comE-mail: [email protected]: [email protected]: vanderwalSkype: tjvanderwalTwitter: @vanderwal