1. Understanding Social Media for the Arts

• A 2 day course for local authority arts engagement officers

Adrian Slatcher, Senior ICT Development Officer, MDDA. 20 th January 2010

2. Housekeeping

• no smoking in the building or directly outside

• no fire alarm is expected

• open wifi - mdda_internet

• switch mobiles to silent

• if there is anything you are not sure about please ask

3. Learning Objectives

• Provide an understanding of Web 2.0 and social media

• Introduction to a number of useful social media applications

• Create an awareness of good practice in digital engagement through examples and case studies

• Know how to plan a digital engagement plan for a project

• Be aware of the issues around using digital tools safely and effectively

• Understand how to integrate digital engagement with other engagement activities

4. Course Outline - Day 2

• 9:30 Registration

• 10:00 Introductions & Overview of the Day

• 10:15 Refresher from Day 1

• 10:35 Using Social Media: art.locates.me Case Study

• 11:30 Coffee

• 11:45 Working Effectively and Safely with Online Tools

• 12:45 Lunch

5. Course Outline - Day 2 (Cont.)

• 13:30 Using Rich Media for Engagement Overview

• 13:55 Understanding Video Online Alan Holding

• 14:45 Coffee

• 15:00 Workshop 3: Working with Rich Media

• 16:00 Q & A

• 16:20 Final Remarks

• 16:30 Close

6. Introductions

7. Refresher from Day 1

8. What did we Learn?

• What is social media?

• What is Web 2.0?

• Who is using it?

• Why are they using it?

• Websites vs. Web Presence what does this mean?

9. What did we Learn?

• Communication Tools

• Collaboration Tools

• Your Digital Engagement Strategy

• Sign up to Twitter

• AmbITion Online Network (getambition.ning.com)

• AmbITion toolkit (toolkit.getambition.com)

10. Using Social Media: Case Study

11. Coffee Break

12. Working Effectively & Safely with Online Tools

• Hardware & Networking

• Online Software

• Policies & Procedures

• Legal Considerations

• People

13. Hardware & Networking

• Your equipment makes you vulnerable

• Regular updates

• Passwords and Logins

• Virus checking

• Multiple users desktop image

• Wifi Vulnerabilities

• Websites & Servers

14. Online Software

• Browsers are vital

• Password protection

• Shared logins & multiple users (e.g. blogs)

• Multiple accounts (e.g.working with Twitter)

• eCommerce selling tickets online (e.g. Edinburgh Fringe 2008)

• Secured by Visa

• Fulfilment

• Barcoding & eTickets

15. Online Software

• Managing your social media accounts

• Having a consistent message

• Automatic vs. Manual repurposing of content

• The Electronic Press Pack

• Images, audio & video

16. Policies & Legal Issues

• Data Protection

• Freedom of Information

• Copyright All Rights Reserved; Creative Commons; Open License

• Commenting & Moderation

• Working with children

• Terms & Conditions

17. People

• Project Staff

• Volunteers

• Audience

• Registered Users

• Unregistered / Anonymous Users

• Artists etc.

18. Working Effectively & Safely Online

• Think about the issues in advance

• Dont be scared because its online its often just about adapting good practice from the offline world into the new space

• If youre the responsible organisation and youve doubts about anything you make the decision!

• If you get things wrong fix them, and learn from the mistakes dont stop doing things

• Ask for advice if its a web question ask your developer, if its a legal question you might need legal advice

• Take copyright seriously yours and other peoples

19. Working Effectively & Safely Online

• Tagging

• Measurement

• Interoperability

• Use of client tools e.g. Tweetdeck; iPhone Applications

• Look after your brand!

20. Lunch

21. Rich Media Key Qs

• What content have you got access to?

• How do you want to capture your content?

• What skills and technology have you got?

• Who is the audience for your rich media?

• How do you want to distribute it?

22. Types of Rich Media

• Photographs & Images

• Audio

• Video downloads

• Video streaming

• 3D & Virtual Environments

23. Photography key tools

• Digital Camera

• Photo editing software (e.g. www.pixlr.com , http://picasa.google.com/ )

• Gallery/Upload Sites (e.g. www.flickr.com )

• Microblogging Photos (e.g. www.twitpic.com )

• Printing Photos

• Photobooks (e.g. www.lulu.com , www.blurb.com )

24. Audio key tools

• Digital Recorder (e.g. Xoom, Edirol)

• Audioblogging (e.g. www.audioboo.com )

• Audio Editing (e.g. Audacity)

• Storing audio (e.g. Myspace, Soundcloud, Archive.org)

• Podcasting (e.g. iTunes, Odeo)

• Online Radio (e.g. http://www.commedia.org.uk/)

25. Video Key Tools

• Video Camera (e.g. Flip, Kodak Zi6)

• Video Editing Software

• Video Hosting (e.g. Youtube, Blip.tv, Vimeo)

• Live streaming video (e.g. Ustream, Livestream)

• Podcasting (e.g. iTunes, Odeo)

• Online Radio (e.g. http://www.commedia.org.uk/)

26. 3D & Virtual Environments

• Second Life

• Machinima

• Digital Art

• Augmented Reality

• Motion Capture

• www.futureeverything.org Future Everything festival

• www.andfestival.org.uk - AND Festival

27. Some General Points

• Whats right for your project?

• Have you already got content? (e.g. photos of past events)

• Have you the skills/equipment you need?

• Is your website able to cope with rich media? Or do you need to use a 3 rd party?

• How do you judge whether its been successful or not?

• Remember copyright issues, but dont use them as an excuse for not doing something!

28. Understanding Video Online Alan Holding

29. Coffee

30. Workshop 3: Using Rich Media for Engagement

• Decide on your arts project and give it a name

• Why do you think a video will be useful? Who is it aimed at?

• How do you plan to: film it, edit it, distribute it

31. Q&A

32. Learning Objectives

• Provide an understanding of Web 2.0 and social media

• Introduction to a number of useful social media applications

• Create an awareness of good practice in digital engagement through examples and case studies

• Know how to plan a digital engagement plan for a project

• Be aware of the issues around using digital tools safely and effectively

• Understand how to integrate digital engagement with other engagement activities

33. Thanks.

• Adrian Slatcher, [email_address] @adrianslatcher on Twitter

Date 4th November 2009