Understanding Product
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Transcript of Understanding Product
Product
understanding
Product A good, method, information, object or service created to serve a need or satisfy a want.
Example Needs/Wants
Example Needs/Wants
Phone Service
Example Needs/Wants
Phone Service
Music
Example Needs/Wants
Phone Service
Music Entertainment
Example Needs/Wants
Phone Service
Music Entertainment
Product =
Example Needs/Wants
Phone Service
Music Entertainment
Product =
Feature A physical characteristic or quality of a product, a description of something a person can touch, feel, smell, see, or measure.
Example
Benefit The satisfaction that a customer wants
from a good or service.
Benefit A benefit that is easily recognizable.
Obvious
Example
No stylus means there is no extra parts that could be lost and needed
to replace.
Benefit Benefit that come only with the purchase of a particular product.
Unique
Example
Finger print identity scanner for added security.
Benefit Benefit that is not usually seen without
the assistance of a salesperson.
Hidden
Example
iPhone 5 has 13 LTE Bands for faster download and
upload speeds.
Selling Part of a sales presentation
where the salesperson points out that a good or service has
features that will benefit the customer.
Feature/Benefit