Understanding human motivation_in_the_age_of_connected_machines
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5/20/14 UNDERSTANDING HUMAN MOTIVATION IN THE AGE OF CONNECTED MACHINES MICHAEL DELGAUDIO @DelGaudio_Tweet #HumanIOT
description
Solving large-scale, Industrial Internet problems has the potential of creating huge cost savings, new products, and market opportunities. However, beyond the technical challenges, understanding human motivations and values underpinned by the Internet of Things is difficult. As data collection and connectivity grow exponentially, the interface to remote storage, analytics and connected systems become an inflection point through which potential value is delivered to end users and equipment operators thus, increasing the importance and value of how we interact with connected hardware. Examples are shown of how the Industrial Internet of Things can unlock value propositions such as increased productivity, better analysis, and business intelligence by better understanding human motivation.
Transcript of Understanding human motivation_in_the_age_of_connected_machines
5/20/14
UNDERSTANDING HUMAN MOTIVATION IN THE AGE OF CONNECTED MACHINES !
MICHAEL DELGAUDIO @DelGaudio_Tweet #HumanIOT
DON’T DESIGN OBJECTS, PREDICT EMOTIONS
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“More technology, sensors, code, and developers will make a product better.”
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A BIG MYTH
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HUMANS ARE WEIRD, EMOTIONAL, UNPREDICTABLE, BUT ULTIMATELY THE CONSUMERS OF YOUR PRODUCT
THE REALITY
TIME
EXPERIENCE STRATEGY
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RELATIONSHIPS
FREEDOM
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WEB BAND SIGNAGE MOBILE
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IMMEDIATE CONVENIENCE, AGGREGATE BENEFIT, AND LATENT VALUE
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Body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore.CONNECTED INFRASTRUCTURE IN EVERYDAY LIFE
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IMMEDIATE CONVENIENCE
Mobile automated Payment.
A SIMPLE EXAMPLE, E-Z PASS
AGGREGATE BENEFITS
Ambient, anonymous sensors portray detailed traffic conditions.
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“The introduction of E-ZPass reduced prematurity and low birth weight among mothers within 2km of a toll plaza by 10.8% and 11.8% respectively relative to mothers 2-10km from a toll plaza.” !
Traffic Congestion and Infant Death, Janet Currie and Reed Walker
LATENT VALUE
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LATENT, LONGTERM BENEFITS SUCH AS HEALTH AND ENVIRONMENTAL TAKE TIME TO RECOGNIZE
CONNECTED PRODUCTS REQUIRE A NEW WAY OF THINKING
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Data
Wisdom
Easy
Hard
Opportunity.
Information
Knowledge
Immediate Aggregate Latent
THE INFORMATION BEHAVIOR LIFECYCLE
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Information Behavior Lifecycle
MICHIO KAKU’S SPACE-TIME CONSCIOUSNESS
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Level Species Paramater Brain Structure
0 Plant Temperature, sunshine None
I Reptile Space Brain Stem
II Mamal Social Relations Limbic
III Human Time, esp. Future Prefrontal Cortex
* Michio Kaku, The Future of The Mind
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AVIATION
30B
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1% FOR GE CUSTOMERS OVER 15 YEARS MEANS
1% fuel savings
POWER GEN
66B1% fuel savings
HEATH CARE
63B1% Reduction in efficiency
RAIL: FREIGHT
27B1% Reduction in efficiency
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FUTURE USE EFFECTED BY INTELLIGENCE
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UX IS CRITICAL
RESEARCH METHODOLOGY
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Stakeholder Alignment
INTENT Identify success criteria, risks, and focus areas !!ACTIVITIES Alignment Workshop Stakeholder Interviews !!PARTICIPANTS 10+ Attendees 9 Stakeholders
Product Demos
INTENT Understand key product features & capabilities !!ACTIVITIES Review of key flows and functionality of products !PRODUCTS 3 Products
Contextual Observation
INTENT Understand user’s workspace and gain empirical data around behaviors !ACTIVITIES Participants are observed in their workspace !PARTICIPANTS 38 End Users
Participatory Design
INTENT Gain understanding of key needs using design stimuli !!ACTIVITIES Participants create personalized concept dashboard !PARTICIPANTS 26 Screens
Day in the Life
INTENT Understand the user daily activities and technology touch points !ACTIVITIES Guided discussion of a typical daily activities !!PARTICIPANTS 22 End Users
DASHBOARD AND WORKFLOW MODELING
PARTICIPATORY SCREEN DESIGN AND WORKFLOW MODELING
USER GENERATED DASHBOARD
“We shouldn't have to go through a drop down that is 20 options long when our utility company only cares about 3 or 4 options. I want one button to get there. I don't want to go through multiple selections to do a task.”
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Understanding the context of use is critical when approaching Industrial Internet problems. The domain can often be obscure, complicated and foreign to designers. Additional constraints and opportunities are revealed by observing and asking questing in-context.
CONTEXTUAL INQUIRY, UNDERSTANDING ENVIRONMENTAL CONTEXT
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— JAMES ROBINSON @JALROBINSON
“With the Internet of Things, simple is powerful. Complicated isn’t good.
A SYSTEMATIC APPROACH FOR SMARTER ENERGY DISTRIBUTION
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USER EXPERIENCE STRATEGY
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01 MAGNIFY AWARENESS & SAFETY
02 STANDARDIZE DATA PRESENTATION & VISUALIZATION
03 SIMPLIFY ALARM MANAGEMENT
04 STREAMLINE WORKFLOW & KNOWLEDGE SHARING
A NEW INTERACTION PARADIGM
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EXISTING NEW
Modular organization requires multiple filters and table configurations to access relevant information, resulting in inefficient work flows across multiple screens.
Integrated Dashboard allows users to access pre-designed work pages, creating a seamless user experience.
OK BUT, WHAT DOES THAT LOOK LIKE?
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DASHBOARD
• High Level Views • Modular Layout • Communication Hub
DIAGRAM
• Direct Object Manipulation • Magnified Views • Situational Awareness
DATA TABLES
• Data Set Organization • Filtered Views • In-Line Detail Expansion
FORMS
• Synchronized Reports • Form Field Assistants
WORK PAGES
• Workflow Templates • Visualized Job Tracking • Drag and Drop Interaction
MULTIPLE WINDOWS USED TO ACCOMPLISH ONE COMMON TASK
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DASHBOARD
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UNIFIED, CUSTOMER CENTRIC PRODUCT OFFERING
DASHBOARD, NETWORK SCHEMATIC, WORK PAGE
ENVIRONMENTAL SETUP SIMULATING MULTI-SCREEN ENVIRONMENT
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We aim to create products that are easier to use and connecting emotionally with users, to helping them manage physical infrastructure, and to simulate potential futures, making it more human.
THINGS YOU CAN DO RIGHT NOW !
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IDENTIFY MEANINGFUL OPPORTUNITIES
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Data
Wisdom
Immediate Aggregate Latent
Easy
Hard
The opportunity is here.
Information
Knowledge
MAKE CONNECTIVITY WORK HARDER FOR YOUR CUSTOMERS
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Information Behavior Lifecycle
As the locations where we use connected products continues to diversify, the need to understand context becomes amplified. Clues are revealed by being with a user, seeing their environmental surroundings and constraints.
CONTEXT IS KEY
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UX IS CRITICAL
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COMPANIES NEED UX NOW MORE THAN EVER BECAUSE UNDERSTANDING THE HUMAN AT THE CENTER OF THE EQUATION IS THE HARDEST PART.
