Understanding Fonts. Fonts Hold Power The font you choose should reflect the message of your...

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Understanding Fonts

Transcript of Understanding Fonts. Fonts Hold Power The font you choose should reflect the message of your...

Page 1: Understanding Fonts. Fonts Hold Power The font you choose should reflect the message of your document. What kind of feelings do the following fonts convey:

Understanding Fonts

Page 2: Understanding Fonts. Fonts Hold Power The font you choose should reflect the message of your document. What kind of feelings do the following fonts convey:

Fonts Hold Power• The font you choose should reflect the

message of your document.

What kind of feelings do the following fonts convey:

Cooper BlackChiller

French ScriptComic Sans

Page 3: Understanding Fonts. Fonts Hold Power The font you choose should reflect the message of your document. What kind of feelings do the following fonts convey:

Fonts

Font or Font Face: A group of letters, numbers and symbols with a common typeface. A font face is a style of type identified by name. Some common fonts include:

RockwellArial

Times New Roman

Courier

Page 4: Understanding Fonts. Fonts Hold Power The font you choose should reflect the message of your document. What kind of feelings do the following fonts convey:

Fonts

Fonts can be subdivided into one of FOUR major categories:

Serif Sans Serif

Script Decorative

FYI - Each of these categories can be further subdivided: http://www.fonts.com/content/learning/fontology/level-1/type-anatomy/type-classifications

Page 5: Understanding Fonts. Fonts Hold Power The font you choose should reflect the message of your document. What kind of feelings do the following fonts convey:

Fonts

Page 6: Understanding Fonts. Fonts Hold Power The font you choose should reflect the message of your document. What kind of feelings do the following fonts convey:

FontsFont StylesFont style is the term used to describe the special appearance of the font. Widely used font styles include bold, italic and underline.Font SizeFont size is measured in points. There are seventy-two points to one inch. Therefore a font size of thirty-six points is approximately one-half inch in height.

Page 7: Understanding Fonts. Fonts Hold Power The font you choose should reflect the message of your document. What kind of feelings do the following fonts convey: