Learner name:

Learner number:

H/600/0635

VRQ

UV20371

Understanding fashion trends and forecasting

VTCT is the specialist awarding body for the Hairdressing, Beauty Therapy, Complementary Therapy and Sport and Active Leisure sectors, with over 45 years of experience.

VTCT is an awarding body regulated by national organisations including Ofqual, SQA, DCELLS and CCEA.

VTCT is a registered charity investing in education and skills but also giving to good causes in the area of facial disfigurement.

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Statement of unit achievement

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UV20371Understanding fashion trends and forecastingThe purpose of this unit is to provide you with the knowledge and understanding of how fashion trends are analysed, predicted, developed and reflected in society.

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GLH

Credit value

Level

Observation(s)

External paper(s)

28

3

2

0

0

On completion of this unit you will:

Learning outcomes Evidence requirements

Understanding fashion trends and forecasting

1. Know the ways in which fashion trends are analysed, predicted and developed

2. Understand contemporary influences on fashion trends

3. Know how to present a forecast in fashion trends

1. Knowledge outcomes There must be evidence that you possess all the knowledge and understanding listed in the ‘Knowledge’ section of this unit. This evidence may include projects, assignments, case studies, reflective accounts, oral/written questioning and/or other forms of evidence.

2. Tutor/Assessor guidance You will be guided by your tutor/assessor on how to achieve learning outcomes. All outcomes must be achieved.

3. External paper There is no external paper requirement for this unit.

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Achieving knowledge outcomes

Developing knowledge

You will be guided by your tutor and assessor on the evidence that needs to be produced. Your knowledge and understanding will be assessed using the assessment methods listed below:

• Observed work• Witness statements• Audio-visual media • Evidence of prior learning or attainment• Written questions• Oral questions• Assignments• Case studies

Where possible your assessor will integrate knowledge outcomes into practical observations through oral questioning.

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Knowledge

Outcome 1

Know the ways in which fashion trends are analysed, predicted and developed

You can: Portfolio reference

a. Describe the role and function of fashion forecasting agencies

b. Describe the role and purpose of fashion shows, trade fairs and exhibitions

c. Describe how fashion trends are predicted and developed

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Outcome 2

Understand contemporary influences on fashion trends

You can: Portfolio reference

a. Describe the influence of film, sport and music on fashion trends

b. Describe how celebrities’ choice of dress influences fashion trends

c. Describe how the choice of dress of social groups can influence fashion trends

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Outcome 3

Know how to present a forecast in fashion trends

You can: Portfolio reference

a. Identify the types of research data used for forecasting fashion trends and describe how this data is interpreted

b. Describe how research data is interpreted

c. Describe the methods and materials used to present forecasts of fashion trends

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Outcome 1: Know the ways in which fashion trends are analysed, predicted and developed

Unit content

This section provides guidance on the recommended knowledge and skills required to enable you to achieve each of the learning outcomes in this unit. Your tutor/assessor will ensure you have the opportunity to cover all of the unit content.

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Role and function of fashion forecasting agencies: Market research, consumer research, prediction of mood, behaviour and buying habits, prediction of future styles, fabrics and colours, short and long term forecasting, advise clients to increase sales, turnover and profits, cultural indicators.

Role of fashion shows, trade fairs and exhibitions: Marketing of new products and collections to widespread audience and celebrities, advanced product sales, brand promotion, entertainment, celebration of art and glamour.

How fashion trends are predicted and developed: Market research, consumer research, fashion shows, trade fairs and exhibitions, celebrity trendsetters, foreign fashion, cultural indicators, information from fashion forecasting agencies.

Outcome 2: Understand contemporary influences on fashion trends

Influence of film, sport and music on fashion trends: Film influences, celebrities appearing in fashion advertisements, film festivals and award ceremonies, fashion icons, and clothing and accessories appearing in films, sport influences including sporting role models, specialist materials and performance enhancing products, exercise and fitness boom, fashion sportswear and designer branding, music influences (i.e. pop, rock, new romantics, hip hop, R&B, dance).

Influence of celebrities’ on fashion trends: The power of the celebrity role model, trend setting, people aspiring to look like celebrities, celebrity ‘lookalikes’.

Influence of social groups on fashion trends: Classmates and peers, work colleagues, social groups, local/regional fashion, age, gender, socioeconomic status, religion and cultural influences.

Outcome 3: Know how to present a forecast in fashion trends

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Types of research data used for forecasting fashion trends: Primary and secondary research, qualitative and quantitative data, consumer behaviour, consumer barometers, consumer typologies, trend packages, antenna, internet research, fashion show analysis, store reporting, retail news, fashion reviews and publications, use of triangulation.

Interpreting research data: Collation of qualitative and quantitative data, graphical and other forms of visual representation, statistical analyses, identification of key themes and trends, publication of results and conclusions.

Methods and materials used to present forecasts and fashion trends: Internet, fashion publications, store displays, mood boards, billboards, photo shoots and illustrations.

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Notes Use this area for making notes and drawing diagrams