Understanding Enterprise Social
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Transcript of Understanding Enterprise Social
Understanding Enterprise Social
Ruven GotzAvanade
DIRECTOR & REGIONAL LEAD
Ruven Gotz
AUTHOR
[email protected] @ruveng spinsiders.com/ruveng
MVP (4th YEAR)
SPEAKER
Goals for this talk
Understand what we mean by “Enterprise Social”•Differentiating it from social/digital marketing•What we can learn from facebook •Two key examples of how social can drive value
Social is the big noise these days
It’s not just a big party!
Twitfacelink?
Enterprise Social?No!
This is digital marketing using social tools
Sell
Image credit
Engage
Get you to buy more…
Recruiting
So, what then is Enterprise Social?
Let me start with a story
Two friends meet again after six months apart
How has this changed with the advent of social networks?
SharePoint: Community is everything
Facebook supports the relationship
Two friends meet again after six months
What are the unique characteristics of this situation?
Geographic Separation
Maybe not that far apart?
CommonCause
Interested in each other & what’s happening
How do these characteristics translate to the enterprise?
Dispersed Team
Common Cause
Care about our team
Give people a way to stay in the loop
How do we allow people who are not co-located the ability to remain connected?
Hint: It’s not just about technology
Modes of communication
E-mail Lync/IM
Asynchronous Synchronous
Bro
ad
N
arr
ow
Webinar/ConfCall
SocialTechnology
What is the supporting cultural shift that’s required?
Working “out loud”
Working Out Loud = Observable Work + Narrating Your Work
Essential ingredient: in order to help others
Five elements of Working Out Loud
•Making your work visible•Making your work better•Leading with generosity•Building a social network•Making it all purposeful
SOURCE: http://johnstepper.com/2014/01/04/the-5-elements-of-working-out-loud
Result: Shrink the separation
Summary of Story 1
•Bring dispersed workers together virtually•Build the foundation for “continuing conversations”•Remain engaged with your immediate and wider team•How:• Asynchronous, broadcast tools • By Working Out Loud
Story 2: Accessing Knowledge
You’ve got a problem…
Collaborate with peers
Come up with some great ideas…
Deliver an awesome report
It gets filed
In a knowledge base
So that it’s easily searchable
Problem!
Collaborate
or Work Alone
KMSystem
This is hard work, and it’s hard to get people to do this
People aren’t good at searching and they don’t trust the search engines
SLOW
SLOW
Here’s where social can help
Social
KMCollab
Access peoples’ heads
Collaborate or Work
Alone
KMSystem
Has anyone ever worked with Product X in situation
Y?
@Sue did last year
@Bill was the tech lead on that
Here’s a link to the spec, call me if you have questions
Just what I need to solve this
My current social network
Yammer
Search for people, groups and conversations
Ask him my Q
Summary of Story 2
•What’s in the KM system is not always easy to find•Not all the good stuff gets into the KM system•Rapidly accessing people’s knowledge is a HUGE win•Social tools make this fast and easy to do
Goals for this talk
Understand what we mean by “Enterprise Social”•Differentiating it from social/digital marketing•What we can learn from facebook •Two key examples of how social can drive value
I hope I’ve met those goals for you today
Thank You!