Understanding critical processes in subscription + activity-based business models for SaaS and ISV...
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Transcript of Understanding critical processes in subscription + activity-based business models for SaaS and ISV...
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Billing and Dynamic Revenue Management
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Understanding Critical Processes in Subscription + Activity-Based Business Models
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Increase your bottom line, in REAL-TIME. Activities allows you to create new revenue streams and identify critical market trends, all in real-time.
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Billing and Dynamic Revenue Management
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Example of a Subscription Relationship + "Activity-Based Billing Model
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V1.1 Proprietary and confidential. Do not disclose. ©2012 Transverse LLC
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One-Time Fee for Subscription
Normal Activities • per minute (up to hourly & daily Maximum) • additional per mile after a threshold
Infrequent Activities • Penalties • Assessments
Subscription + Activities
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Billing and Dynamic Revenue Management
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Understanding Subscription + Activity Billing Touchpoints and Billing Processes
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V1.1 Proprietary and confidential. Do not disclose. ©2012 Transverse LLC
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Order
Order-to-Cash
Validate Credit Card
Charge Signup Fee
Accept Order
Notify warehouse
Ship out access card
Welcome Notice
Aggregate payment information
Extract GL aggregation to Accounting System
Sign Up
Marketing/Sales
• Personal Information • Username / PIN • Driver License • Credit Card
• Pay-on-Purchase • Cash
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V1.1 Proprietary and confidential. Do not disclose. ©2012 Transverse LLC
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Activity-to-Cash
Verify customer account
Drive car from A to B
Car sends activity event
Accept activity event
Calculate charge for drive
Assign charged event to user-by access card
Swipe access card
Activity (Drive)
Reserve the car
Entitlement
Charge Credit Card
Send Invoice to Customer
Aggregate payment information
Extract GL aggregation to Accounting System
Create Invoice
Daily Invoice: assemble all charge records
Cash
1
1 2 4 3 5 7 6 Drive
Billing Example
Drive Drive
Invoice 1 Invoice 2 Invoice 3
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V1.1 Proprietary and confidential. Do not disclose. ©2012 Transverse LLC
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Activity = Usage Rules
Details
Challenges: Setting Up Activity Pricing and Rules
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V1.1 Proprietary and confidential. Do not disclose. ©2012 Transverse LLC
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Unbilled Charges
Signup
Activities
Activity Details
Challenge: Customer Care During the Bill Cycle
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Challenge: Showing Activity on Invoices
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Billing and Dynamic Revenue Management
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Need help overcoming subscription + "activity billing challenges? Contact us…
512.279.3119"[email protected]