Understanding and measuring marketing effectiveness
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Transcript of Understanding and measuring marketing effectiveness
“2017 will be more about refinement than reinvention for most marketers.
More about consolidation, embedding and stratification than diversity and fragmentation.
Time to get better at ‘operationalising’ marketing in a digital age.
In 2017 your hardest decisions will be about what not to do.
2017 will see more ‘customer journey mapping’, more defining of personas and further efforts at personalisation.
… there will be a lot of scrutiny from senior management around how marketing is being measured.”