UNDERGRADUATE & POSTGRADUATE PHOTOSHOOT/ … · PHOTOSHOOT/ CANTERBURY March 2014 The UK’s...

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UNDERGRADUATE & POSTGRADUATE PHOTOSHOOT / CANTERBURY March 2014 The UK’s European university

Transcript of UNDERGRADUATE & POSTGRADUATE PHOTOSHOOT/ … · PHOTOSHOOT/ CANTERBURY March 2014 The UK’s...

Page 1: UNDERGRADUATE & POSTGRADUATE PHOTOSHOOT/ … · PHOTOSHOOT/ CANTERBURY March 2014 The UK’s European university. INTRODUCTION It is important that all materials produced by the University

UNDERGRADUATE& POSTGRADUATEPHOTOSHOOT/CANTERBURYMarch 2014

The UK’s European university

Page 2: UNDERGRADUATE & POSTGRADUATE PHOTOSHOOT/ … · PHOTOSHOOT/ CANTERBURY March 2014 The UK’s European university. INTRODUCTION It is important that all materials produced by the University

INTRODUCTION

It is important that all materials produced by the Universityfollow the brand guidelines, not only in terms of the key messagesas previously outlined, but also in terms of the logo, the use ofimagery, colours, typeface, etc. This ensures that all Universitycommunications, whether online or offline, are consistent. All recruitment marketing and advertising communications should be produced in conjunction with the Recruitment andMarketing Unit and all printed and web recruitment materials in conjunction with the Publishing Office. Communicationsand campaigns aimed at current students may use the ‘brand lite’ style when advised by the Design & Print Centre. Forcommunications aimed at stakeholders other than potential students or current students, the Corporate Communicationsteam can provide support.

These teams have specialist staff who can provide assistance to you and can ensure that you are aware of widerUniversity initiatives so that campaigns and communications can be coordinated and reinforced. It also ensures that theUniversity gets the best value for money from its initiatives and investments.

Style and use of imagesOur imagery is shot in natural light and in a realistic and spontaneous style. We avoid face-to-camera portraits, staged orunnatural situations or people looking very ‘smiley’, especially in academic scenarios.

Our images must not be manipulate or distort in any way. This includes changing the shape of image from the standardsquare or rectangle, overlaying text onto images, creating cut-out, collaged or blended imagery, using keylines aroundimages or rounding the corners of picture boxes.

If you have suggestions or requirements for imagery, please contact us, email [email protected]

For advice on the selection of images appropriate for your needs, please contact [email protected]

The brand guidelines can be found at www.kent.ac.uk/brand

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