Under the influence: Dark patterns & the power of persuasive design
-
Upload
ben-tollady -
Category
Design
-
view
611 -
download
0
Transcript of Under the influence: Dark patterns & the power of persuasive design
![Page 1: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/1.jpg)
Cover page
under the influence
dark patterns and the power of persuasive design
![Page 2: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/2.jpg)
A long time ago, in a design studio far, far away…
![Page 3: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/3.jpg)
![Page 4: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/4.jpg)
![Page 5: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/5.jpg)
![Page 6: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/6.jpg)
![Page 7: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/7.jpg)
![Page 8: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/8.jpg)
Ben and Gareth
![Page 9: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/9.jpg)
![Page 10: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/10.jpg)
![Page 11: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/11.jpg)
![Page 12: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/12.jpg)
dark patterns
![Page 13: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/13.jpg)
![Page 14: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/14.jpg)
• Bait and Switch • Disguised Ads • Faraway Bill • Forced Continuity • Forced Disclosure • Friend Spam • Hidden costs
• Misdirection • Privacy Comparison Prevention • Privacy Zuckering • Roach Motel • Road Block • Sneak Into Basket • Trick Question
www.darkpatterns.org
![Page 15: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/15.jpg)
Trick question
![Page 16: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/16.jpg)
![Page 17: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/17.jpg)
![Page 18: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/18.jpg)
![Page 19: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/19.jpg)
Bait and Switch
![Page 20: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/20.jpg)
![Page 21: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/21.jpg)
![Page 22: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/22.jpg)
![Page 23: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/23.jpg)
Friend Spam
![Page 24: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/24.jpg)
Example
![Page 25: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/25.jpg)
Designers Taste
Companies Interests
Users Needs & Wishes
Functionality, Efficiency & Desirability
Profit & Reputation
![Page 26: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/26.jpg)
persuasion
dark patterns
![Page 27: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/27.jpg)
B.J. Fogg
![Page 28: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/28.jpg)
TriggersFail here
TriggersSucceed here
Action Line
Mot
ivat
ion
AbilityHard to do Easy to do
Low
Mot
ivat
ion
Hig
h M
otiv
atio
n
B matFogg Behaviour Model
-Behaviour = Motivation Ability Trigger
at the same moment
-
![Page 29: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/29.jpg)
• Time • Money • Effort • Cognitive load • Social acceptance • Routine
Elements of ability
![Page 30: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/30.jpg)
![Page 31: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/31.jpg)
![Page 32: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/32.jpg)
![Page 33: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/33.jpg)
Motivation
![Page 34: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/34.jpg)
desire for completion and order
![Page 35: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/35.jpg)
eg
![Page 36: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/36.jpg)
![Page 37: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/37.jpg)
delight and emotional connection
![Page 38: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/38.jpg)
![Page 39: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/39.jpg)
variable rewards
![Page 40: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/40.jpg)
![Page 41: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/41.jpg)
![Page 42: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/42.jpg)
![Page 43: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/43.jpg)
![Page 44: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/44.jpg)
![Page 45: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/45.jpg)
![Page 46: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/46.jpg)
![Page 47: Under the influence: Dark patterns & the power of persuasive design](https://reader030.fdocuments.in/reader030/viewer/2022011721/5873e9011a28abd72e8b7b27/html5/thumbnails/47.jpg)
@thirststudios@tollady @groberts1212
Some more reading for you:
www.darkpatterns.org
www.bjfogg.com
www.nirandfar.com
http://getmentalnotes.com
http://evilbydesign.info/