Under Pressure [UP] Alan Asbeck Mike Ho David Klaus Maxim Melnikov Next Generation Pressure Pump.
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Transcript of Under Pressure [UP] Alan Asbeck Mike Ho David Klaus Maxim Melnikov Next Generation Pressure Pump.
Team
Alan Asbeck
Mike HoDavid Klaus
Maxim Melnikov
• MBA: what are the deliverables by Monday ?!
• EE: I want to build stuff NOW!
• ME: I have seen Burmese people myself. They won’t buy THIS!
• ME: We can improve this A LOT!
Most Plot for Your Kyat
• $20 to Manufacture Affordable
• Simpler, Lighter + Superior Design Easier to Build + Replace + Transport
• Excellent Value Most Productive Pump Investment
• In The Hands Of Farmers This Fall
Meet the User -
U Ti Min Huang•Monsoon season: 2
acres of rice
•Dry season: ¼ acre of watermelons and onions (to survive, couldn’t irrigate more)
• Doubled his dry season plot with IDE/M suction pump last year
•Dreaming about further expanding his plot and sending his children to school
NeedHorizontal journey: from pump to plants
• 98% of pump users have no electricity
• 50% are women or teens
• 70% earn < $1/day (90% < $2)
• Avg. plot size < ½ acre (typically, 45x30 ft)
Current Solutions Don’t Solve the Problem:
expensive or low performance
IDE India Pressure PumpGravity pressure
Modified IDE-M Pump
KickStart Super Money Maker
IDE-M Pressure Pump prototype
Pressure pump in IDE/M product line
‘We are trying to develop a product line of pumps that match the irrigation requirements of our core customer – small plot $1/day households’
- Jim Taylor, IDE/M
Irrigable plot size
Cost
Treadle suctionpump
Moundat
UP 650pump
Dieselpump
Handpump
IDE/M pressure pump prototype
Product Improvements
Kickstart Super Moneymaker
UP 650 Prototype
- Treadle linkages
- Piston Seals
- Valves
- Amount of Material
- Performance/ Cost ratio
Product Improvements
- Treadle linkages
- Piston Seals
- Valves
- Amount of Material
- Performance/ Cost ratio
Simpler treadle designSimpler linkagesOptimized treadle travel (full travel uses the entire cylinder)
Product Improvements
- Treadle linkages
- Piston Seals
- Valves
- Amount of Material
- Performance/ Cost ratio
plastic tube
shaft
metal plates
2”
5/8”
Vinyl tubing and metal plates Reduced friction for improved efficiency Less wasted cylinder space Cheaper Easier to produce
Product Improvements
- Treadle linkages
- Piston Seals
- Valves
- Amount of Material
- Performance/ Cost ratio
No molded rubber parts Cheaper Easier to produce
Product Improvements
- Treadle linkages
- Piston Seals
- Valves
- Amount of Material
- Performance/ Cost ratio
Shorter cylinders, shorter treadles, streamlined frame
Less weight
Lower costs
Product Improvements
- Treadle linkages
- Piston Seals
- Valves
- Amount of Material
- Performance/ Cost ratio
Kickstart Super MoneyMaker
UP 650 prototype
IDE/M proto of pressure pump
Flow Rate (gallons per hour)
Cost To Produce
Performance/ Cost Ratio (GPH/US$)
1,400 800 800
$65 $30 $20
21.5 26.7 40.0
How to measure “Most Plot For Your Kyat”?
What water flow can 1 USD buy?
Implementation Plan –
Leverage Existing IDE/M Infrastructure• production
facilities and outsourcing arrangements
• distribution network: demonstrators, agents, dealers, well drillers
Impact On The User
• 2.5x plot size during dry season: 0.5 1.25 acres
• Sprinkler irrigation Higher value crops
• Popular in hilly areas for irrigating sloping plots
• Other applications, such as lifting water to storage tanks for irrigation and domestic use
Poverty Middle Class
Impact On The User (2)
• 2x Annual Income: $360 $760
• Bang For Buck = 15/1
• Profit + loan pay back at the end of dry season
• Total wealth of one pump is $840 (3 yr NPV @ 15%)
• 100,000 profitable businesses in 4 years
The UP650 will generate
$60 MILLION
of new wealth in Myanmar
Future Directions
Palo Alto Myanmar
• Final calculations of production costs • Availability of materials
• User testing for ergonomics
• Endurance testing
More Plot for Your Kyat • $20 to manufacture affordable
• Simpler, lighter + superior design
easier to build + replace + transport
• Excellent value
most efficient pump investment • In the hands of farmers this fall
Under Pressure (UP 650)
Next generation treadle
pressure pump$60M of social good in Myanmar