Under Graduate Programmes B Com

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT FACULTY OF COMMERCE

THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA Lokmanya Tilak Road, Sayajigunj,

VADODARA (Gujarat) 390 002. India Ph. (+91) – 0265 – 2795557

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT, FACULTY OF COMMERCE, THE M S UNIVERSITY OF BARODA

THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA

FACULTY OF COMMERCE

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT

[WITH EFFEECTIVE FROM ACADEMIC YEAR 2011-2012]

B.COM

COMPULSORY PAPERS

1st Year: F.Y.B.COM Semester-I PAPER: I:

Structure & Process of

Business (SPB)

Semester-II PAPER: II:

Functional Management (FM)

2nd Year:S.Y.B.COM Semester-III PAPER: III:

Principles of Management

(POM)

Semester-IV PAPER: V:

Marketing Management (MM)

2nd Year:S.Y.B.COM Semester-III PAPER: IV:

Human Resource

Management (HRM)

Semester-IV PAPER: VI:

Entrepreneurship & Small

Business Management (E&SBM)

3rd Year:T.Y.B.COM Semester-V PAPER: VII:

Organizational Behaviour

(OB)

Semester-VI PAPER: VIII:

Marketing Research (MR)

OPTIONAL PAPERS [SPECIAL SUBJECTS]

(A) B.COM WITH MARKETING MANAGEMENT

2nd Year:S.Y.B.COM Semester-III PAPER: I:

Marketing

Communication &

Advertising Management

(MCAM)

Semester-IV PAPER: II:

Sales Management & Sales

Promotion (SM&SP)

3rd Year:T.Y.B.COM Semester-V PAPER: III:

Marketing of Services

(MOS)

Semester-VI PAPER: IV:

Consumer Behaviour (CB)

3rd Year:T.Y.B.COM Semester-V PAPER: V:

International Marketing

(IM)

Semester-VI PAPER: VI:

Marketing Management :

Case Studies (MM:CS)

(B) HUMAN RESOURCE MANAGEMENT

2nd Year:S.Y.B.COM Semester-III PAPER: I:

Theory & Practice of

Industrial Relations (IR)

Semester-IV PAPER: II:

Labour Laws(LL)

3rd Year:T.Y.B.COM Semester-V PAPER: III:

Human Resource

Development, Welfare and

Social Security (HRD&SS)

Semester-VI PAPER: IV:

Strategic Human Resources

Management (SHRM)

3rd Year:T.Y.B.COM Semester-V PAPER: V:

Organization Development

(OD)

Semester-VI PAPER: VI:

Human Resource Management:

Case Studies

(HRM:CS)





COMPULSORY SUBJECTS

BACHELOR OF COMMERCE (B.COM.)

FIRST YEAR BACHELOR OF COMMERCE (F.Y.B.COM.)

SEMESTER-I: F.Y.B.COM

PAPER-I: F.Y.B.COM: STRUCTURE AND PROCESS OF BUSINESS (SPB):

OBJECTIVES:

To develop basic awareness about the Structure and Process of Business is highly essential among

students.

After studying this course, students will be able to get following:

To gain information on basic concepts related to structure and process of business in the

real life organizations.

To have a clear understanding of the basic aspect of business and its combinations,

organization structure and design and issues and challenges in business.

To understand the importance of effective & efficient utilization of inputs and resources of

organization and understand the importance of Rationalization & Automation of business

and Business Ethics.

UNIT-I: AN INTRODUCTION TO BUSINESS:

Evolution of Business [Industrial Revolution and its Socio-Economic Consequences]-Nature, Scope

and Characteristics of Business- Objectives-Division of Business- Business System and Essentials of

Successful Business

UNIT-II: BUSINESS COMBINATIONS:

Business Combinations [Causes, Types, Forms: An Overview], Distinction between Cartel and

Trust, Economics of Combinations]

UNIT-III: ORGANIZATION STRUCTURE AND DESIGN:

Organization Structure- Strategy, Technology, and Environment-Organization Design- Location

and Layout Decisions

UNIT-IV: ISSUES AND CHALLENGES IN BUSINESS:

Development of Interpersonal Skills-Environment of Business [Focus on Technology, Ecology,

Competition, Consumerism, Consumer Protection] - Rationalization & Automation-Business Ethics

TEACHING METHODS:

The following teaching methods will be used:

For conceptual understanding, and creating theoretical understanding lecture method shall

be followed by interactions and discussions;

Class room presentation on the topics of the course using various audio-visual tools to

facilitate the accomplishment of the objectives of the course.

PROPOSED ACTIVITIES/PRACTICAL WORK:

The following activities shall be carried out by students:

To Plan short visit of nearby industrial or institutional organization and group of students

may be asked to submit a concise study report on the basis of collection of information/data

of an organization by relating it to the any of the topic of the course;

To Plan and Conduct Group Discussions and Topical Presentations by the students to

facilitate their understanding of business activities, and also to provide them real life feel

of situations using varying of audio-visual tools;

http://www.indiastudychannel.com/resources/33327-MG-PRINCIPLES-OF-MANAGEMENT-Syllabus-Anna.aspx





To Plan and Conduct Debate Competitions, Elocutions Competitions, Visualization Games

relating to the managerial concepts covered of the course.

REFERENCE BOOKS:

Y. K. Bhushan (2008) 18th

Revised Edition; Business Organization and Management; Sultan

Chand & Sons.

Koontz and Weihrich et al. (2003) 5th

Edition; Essentials of Management; Tata McGraw

Hill.

James A. F. Stoner, R. Edward Freeman and Daniel R. Gilbert (2008) 6TH

Edition;

Management; PHI [PEARSON].

L. M. Prasad (2002) 6th Edition; Principles of Management; Himalaya Publishing House.

Stephen P. Robbins Mary Coulter and Neharika Vohra; (2010) 10th Edition; Management;

PHI.

Peter Drucker Butterworth Heinemann; Management Challenges for the 21st Century;

Oxford.

Allen. L. A. (2000); Management and Organization; McGraw Hill, New Delhi.

Gavai, A.K. (2008); Business Ethics; Himalaya Publishing House Pvt. Ltd.

Kumar & Rajan (2006); Business Ethics and Values; Himalaya Publishing House Pvt. Ltd.

Murthy, C.S.V. (2009); Business Ethics; Himalaya Publishing House Pvt. Ltd.

Murthy, C.S.V. (2009); Business Ethics and Corporate Governance; Himalaya Publishing

House Pvt. Ltd.

Reddy & Appannaiah (2003); Business Management; Himalaya Publishing House Pvt. Ltd.

Sherlekar & Sherlekar (2007); Modern Business Organization and Management; Himalaya

Publishing House Pvt. Ltd.

Reddy, Appannaiah & Others (2004); Office Organization and Management; Himalaya


Kushal, Ravishankar & Others (2005); Perspectives for Effective Management; Himalaya


Rituparna, Raj (2008); A Study in Business Ethics; Himalaya Publishing House Pvt. Ltd.

Senthil & Senthil Business Ethics and Values (2006).

Ratan Reddy, B. (2008); Knowledge Management; Himalaya Publishing House Pvt. Ltd.

Sherlekar, S.A. (2007); Ethics in Management; Himalaya Publishing House Pvt. Ltd.

Sherlekar, S.A. (2008); Management — Value-Oriented Holistic Approach; Himalaya


Daniel Albuquerque (2010); Business Ethics; Oxford University Press.

Andrew Crane and Dirk Matten (2007); Business Ethics; Oxford University Press.





COMPULSORY SUBJECTS


FIRST YEAR BACHELOR OF COMMERCE (F.Y.B.COM.)

SEMESTER-II: F.Y.B.COM

PAPER -II: F.Y.B.COM: FUNCTIONAL MANAGEMENT (FM):

OBJECTIVES:

To develop basic understanding of various Management Concepts amongst students.

To develop the foundation for the effective understanding & application of Functional

Areas of Management, amongst students.

To guide students for effective & efficient utilization of inputs & resources of organization.

UNIT-I: INTRODUCTION TO MANAGEMENT:

Management As An Art/Science- Management As A Profession-Principles of Management

(An Overview)

UNIT-II: AN OVERVIEW OF FUNCTIONAL AREAS OF MANAGEMENT:

Personnel Management-Production Management-Materials Management-Inventory Management

[Concept, Importance Scope & Functions]

UNIT-III: FINANCIAL MANAGEMENT & PORTFOLIO MANAGEMENT:

Financial Management [Sources of Finance & Importance of Ratio Analysis] [In Brief]-

Portfolio Management [Concept & Methods - Security Analysis & Securities Market]-

Stock Exchange [Functions-Importance & Services-Buying & Selling of Shares-Role of SEBI]

UNIT-IV: OFFICE MANAGEMENT & MANAGEMENT INFORMATION SYSTEM:

Office Management [Office Systems-Filing-Indexing-Office Machines and Equipments-

Management Information System]

TEACHING METHODS:

The following teaching methods will be used:

For conceptual understanding, and creating theoretical understanding lecture method shall

be followed by interactions and discussions;

Class room presentation on the topics of the course using various audio-visual tools to

facilitate the accomplishment of the objectives of the course;

To Plan short visit of nearby industrial or institutional organization and group of students

may be asked to submit a concise Study Report on the basis of collection of

information/data of an organization by relating it to the any of the topic of the course;

To Plan and Conduct Group Discussions and Topical Presentations by the students to

facilitate their practicing of management skills, and also to provide them real life feel of

situations using varying of audio-visual tools;

To Plan Role Play Sessions and use of Management Games involving varying applications

of the managerial concepts covered of the course;

To Plan and Conduct Debate Competitions, Elocutions Competitions, Visualization Games

relating to the managerial concepts covered of the course.





REFERENCE BOOKS:

Shelekar & Sherlekar (2000); Modern Business Organization and Management: Himalaya

Publishing House.

Y. K. Bhushan (2008) 18th

Revised Edition; Business Organization and Management; Sultan

Chand & Sons.



Hill.


Edition;



Stephen P. Robbins Mary Coulter and Neharika Vohra; (2010) 10th Edition; Management;

PHI.

Peter Drucker Butterworth Heinemann; Management Challenges for the 21st Century;

Oxford.


Leffenwell; Office Management.

Monnappa & Saiyadinn; Personnel Management; Himalaya Publications.

C.B.Mamoria & S.C.Mamoria; Personnel Management; Himalaya Publications.

I.M.Pandey; Financial Management; Vikas Publications.

Philip Kotler; Principles of Marketing.

Ashwathappa; Production Management.

Ravichandran & Nakkiran (2006); Functional Management; Himalaya Publishing House

Pvt. Ltd.

Bagade, S.D. (2010); Total Quality Management; Himalaya Publishing House Pvt. Ltd.

Bhat, S.K. (2010); Total Quality Management; Himalaya Publishing House Pvt. Ltd.

Bhat, S.K. (2009); Quality Management; Himalaya Publishing House Pvt. Ltd.

Chopra, R.K. (2009); Office Management; Himalaya Publishing House Pvt. Ltd.

Chopra, R.K. (2009); Office Organization and Management; Himalaya Publishing House

Pvt. Ltd.

Chopra, R.K. (2009); Administrative Office Management; Himalaya Publishing House Pvt.

Ltd.





COMPULSORY SUBJECTS


SECOND YEAR BACHELOR OF COMMERCE (S.Y.B.COM.)

SEMESTER-III: S.Y.B.COM

PAPER -III: S.Y.B.COM: PRINCIPLES OF MANAGEMENT (POM):

OBJECTIVES:

Upon completion of the course, students are expected will be able to get following:

To understand fundamental concepts and principles of management including the historical

development, theoretical aspects and practice application of managerial process;

To gain the conceptual understanding of the importance of management thoughts amongst

students in the dynamic business environment;

To build students basic understanding on the organizations’ patterns.

UNIT-I: AN INTRODUCTION TO MANAGEMENT AND MANAGERIAL FUNCTIONS - I

(PLANNING AND ORGANIZING):

Definition-Nature & Scope Management-Approaches to Study of Management with focus on

Contribution of Taylor and Fayol [In Brief], Management Levels-Roles and Skills of Managers-

Planning:[Meaning, Process and Types]-Decision-Making [Process & Techniques],

Management By Objectives[MBO]-Organizing [Meaning- Process-Line & Staff-Functional

Authority]-Delegation and Decentralization of Authority [In Brief]

UNIT-II: MANAGERIAL FUNCTIONS (DIRECTING AND CONTROLLING):

Directing: [Motivation, Leadership, Communication, Controlling [Meaning, Importance, Process,

Types &Techniques]

UNIT-III: MANAGEMENT OF CHANGE AND LEARNING ORGANIZATION:

Organizational Change- Resistance to Change-Learning Organization

UNIT-IV: CONTEMPORARY ISSUES IN MANAGEMENT:

Total Quality Management [TQM]-Conflict Management-Corporate Social Responsibility-

Ethics in Management-Management Challenges in the 21st Century

TEACHING METHODS:

The course will make use of following teaching methods:

To develop conceptual understanding and create theoretical understanding using lecture

method, interactions and discussions;

Classroom Presentations on the topics of the course by students using varying Audio-Visual

tools to contribute to their accomplishment of the objectives of the course;

To ask students to submit small study papers on the topics of the course, and presenting

them, using various audio-visual tools to achieve the accomplishment of the objectives of

the course;

To build students’ confidence and to sharpen their skills and expertise for the same.





ACTIVITIES/PRACTICAL WORK/PROJECT:

The following activities may be carried out by students:

In depth study on any of the topic of the course, students will be required to work on the

submission of the study paper for the same;

To ask student to submit a study paper on any of the topic of the course;

To organize Industrial Visits, Group Discussions and Presentations to facilitate their

practicing of management skills aimed at providing the real life situations;

To plan Students’ Presentations to facilitate their practicing of management skills;

To sharpen the analytical skill of the students various pedagogical tools viz., Management

Games, Role Play, Case studies, In-Basket Method will be used;

To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc,

REFERENCE BOOKS:

Parimal H. Vyas, Priti Nigam, Madhusudan Pandya, Kalpesh Purohit, Drishti Joshi, Neha

Tiwari and Keyur Patel (2011); Principles of Management; Sheth Publishers Pvt. Ltd.,

Mumbai.



Hill.


Edition;



Stephen P. Robbins, Mary Coulter and Neharika Vohra; (2010) 10th Edition; Management;

PHI.

Peter Drucker and Butterworth Heinemann; Management Challenges for the 21st Century;

Oxford.


Leffenwell; Office Management.

Monnappa & Saiyadinn; Personnel Management; Himalaya Publications.

C.B.Mamoria & S.C.Mamoria ; Personnel Management ; Himalaya Publications

I.M.Pandey ; Financial Management ; Vikas Publications

C.S.V. Murthy (2007); 1st Edition; Change Management; Himalaya Publishing House Pvt.

Ltd.

T. Ramaswamy (2010); 5th

Edition; Principles of Management; Himalaya Publishing House

Pvt. Ltd.

Rajesh Vishwanathan (2010); 1st Edition: Principles of Management; Himalaya Publishing

House Pvt. Ltd.





Reddy, Appannaiah & Others (2003); Principles of Management; Himalaya Publishing

House Pvt. Ltd.

Banerjee, R.P. (2008); Ethics in Business and Management Concepts; Himalaya Publishing

House Pvt. Ltd.

Baporikar, N. (2008); Case Method: Cases in Management; Himalaya Publishing House

Pvt. Ltd.

Chansarkar, B.A. (2008); Cases in Indian Management; Himalaya Publishing House Pvt.

Ltd.

Johri, Amit (2010); Business Analysis; Himalaya Publishing House Pvt. Ltd.

Natarajan & Ganesan (2008); Principles of Management; Himalaya Publishing House Pvt.

Ltd.

Krishamacharyulu & Lalitha (2008); Innovation Management; Himalaya Publishing House

Pvt. Ltd.

Manmohan Prasad (2009); Management Concept and Principles; Himalaya Publishing

House Pvt. Ltd.

Murthy, C.S.V. (2007); Change Management; Himalaya Publishing House Pvt. Ltd.

Raju & Vijaya (2006); Management Science Himalaya Publishing House Pvt. Ltd.

Rajesh Viswanathan (2010); Principles of Management: Concepts and Cases Himalaya


Ramaswamy, T. (2008); Principles of Management; Himalaya Publishing House Pvt. Ltd.

Reddy, Tripathi & Appannaiah (2004); Essentials of Management; Himalaya Publishing

House Pvt. Ltd.

Sherlekar & Sherlekar (2005); Principles of Business Management (With Case Problems);

Himalaya Publishing House Pvt. Ltd.

Shivrudrappa & Others (2004); Principles of Management; Himalaya Publishing House

Pvt. Ltd.

Dholakia, and A.N. Oza (1999); Micro Economics for Management Students; Oxford

University Press.

Anil Bhat and Arya Kumar (2008); Management, Principles, Processes and Practices;

Oxford University Press.





COMPULSORY SUBJECTS




PAPER –IV: S.Y.B.COM: HUMAN RESOURCE MANAGEMENT (HRM):

OBJECTIVES:

To impart the students with the basic conceptual and practical foundations of Human

Resource Management;

To develop managerial skills for decision making on various HRM Plans, Programs &

Strategies;

To enable students to face the challenges imposed by the Employees’ needs and

expectations from the organization, specifically HRM aspects;

To provide the students an understanding on situational analysis, thereby framing of

appropriate HRM Strategies;

To understand potentials of HRM in the Globalized Business Environment and to

analyze its implications on current HRM practices in the organizations.

To provide students an understanding on the conceptual applications of HR issues, in

accomplishing the future job prospects and career development.

UNIT – I: AN INTRODUCTION TO HUMAN RESOURCE MANAGEMENT:

Meaning & Definition of HRM-Functions & Roles of Personnel Manager-Personnel Management

versus HRM

UNIT – II: MOTIVATION AND MAINTENANCE OF HUMAN RESOURCES:

Motivation-[Meaning-Process-Theories of Motivation]-Performance Appraisal - [Meaning-Methods

or Techniques of Performance Appraisal]-Maintenance of Human Resources-Wage and Salary

Administration-[Meaning-Wage Concepts-Factors Influencing Wage and Salary Structures]

Fringe Benefits-[Meaning-Need-Objectives-Types of Fringe Benefits-Attrition and Employee

Retention (In Brief)

UNIT – III: PLACEMENT, INDUCTION, INTERNAL MOBILITY & SEPARATION:

Placement-Induction and or Orientation-Induction Training in India-Internal Mobility-Transfer-

Employee Separations (In Brief)

UNIT – IV: JOB EVALUATION AND TEAM & TEAM WORK:

Job Evaluation: [Meaning Concept - Job Evaluation versus Performance Appraisal-Essentials for

Success of Job Evaluation Programme-Job Evaluation Methods-Limitations of Job Evaluation

(In Brief)-Teams & Team Work-Teams versus Group-Team Work-Team Building-Team

Development (In Brief)





TEACHING METHODS:

Depending on the objectives of the course following teaching methods will be used:

For conceptual understanding and creating theoretical understanding lecture method,

followed by interaction and discussion will be used.

Paper Presentation on the topics of the course, using various audio-visual tools will further

contribute to the accomplishment of the objectives of the course.

Projects and Assignment to the students will facilitate the learning of application of the

concepts in the actual organization set up, as well as build confidence and sharpen their

skills and expertise for the same.



To ask students to submit study paper by students on any of the topic of the course;

Classroom Presentations on the topics of the course by students using varying Audio-

Visual tools to facilitate accomplishment of the objectives of the course;



To Plan Students’ Presentations to help them build managerial skills;

To assign small Group Projects considering contents and the objectives of the course;

To ask students to conduct small field surveys;

To make students for submitting Reports & making presentations of it in class room;

To sharpen the analytical skill of the students various pedagogical tools viz.,

Management Games, Role Play, Case studies, In-Basket Method will be used;

To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc.

REFERENCE BOOKS:

Decenzo & Robbins (2009) 6th

Edition; Essentials of Human Resource Management;

Prentice Hall OF India, (2009)

Prasad L.M. (2009); Managing Human Resources; Sultan Chand Publication, Reprint 2009.

Aswathappa K.; Human Resource Management – Text & Cases; 5th

Edition; Tata McGraw

Hill.

P. Subba Rao (2010); 4th

Revised Edition; Personnel and Human Resource Management;


C.B. Mamoria, S.V. Gankar (2010); 7th

Edition; A Text Book of Human Resource

Management; Himalaya Publishing House Pvt. Ltd.





C.B. Mamoria, S.V. Gankar (2010); 23rd

Edition; Personal Management; Himalaya


Rajesh Vishvanathan (2010); 1st Edition; Strategic Human Resource Management;


D.K. Bhattacharya (2009); 1st Edition; Human Resource Management; Himalaya


Appannaiah, Reddy & Anita (2004); Personnel and Human Resource Management;


Chaudhari, K.K. (2010); Human Resource Management — Principles and Practices;


Kaila, Ravishankar & Others (2005); Human Factors in Organizations: New Paradigms;


Sharma, A.M. (2009); Personnel and Human Resource Management; Himalaya Publishing

House Pvt. Ltd.

Sekhri, Arun (2010); Human Resource Planning and Audit; Himalaya Publishing House

Pvt. Ltd.

Subba Rao, P. (2010) Human Resource Management; Himalaya Publishing House Pvt. Ltd.

Subba Rao, P. (2009); Personnel and Human Resource Management — (Text and Cases);


Shivrudrappa & Others (2007); Human Resource Management; Himalaya Publishing

House Pvt. Ltd.

P. Jyothi and D.N. Venkatesh (2005); Human Resource Management; Oxford University

Press.

Paul Banfield and Rebecca Kay (2008); Introduction to Human Resource Management;


Sarah Gilmore and Steve Williams (2010); Human Resource Management; Oxford

University Press.





COMPULSORY SUBJECTS



SEMESTER-IV: S.Y.B.COM

PAPER -V: S.Y.B.COM: MARKETING MANAGEMENT (MM):

OBJECTIVES:

After studying this course, students will be able to get following:

To understand and review the major functions of marketing which aims at providing an

overview on marketing activities within organizations;

To understand the theoretical foundation of marketing, its processes, tools and

implementation within corporations;

To recognize and analyzes marketing related issues and get an overview of relevant

marketing activities and able to develop managerial skills for decision making on various

Marketing Plans, Programs & Strategies.

UNIT – I: MARKETING PLANNING AND STRATEGIES:

Marketing Environment [in Brief]; Strategic Marketing Planning and Marketing Management

Process- STP Model [An Overview]; Market Segmentation-Consumer Behaviour [Meaning-Model

of Factors Affecting Consumer Behaviour-Buying Decision Process-Basic Concepts only]

UNIT II: PRODUCT AND PRICING STRATEGIES:

Product [Product Mix-Product Life Cycle-New Product Development]-Pricing-[Price Setting

Procedure-Pricing Policies & Strategies]

UNIT III: PLACE AND PROMOTION STRATEGIES:

Place Strategies [Meaning-Channel Design Decisions]-Promotion Strategies [Five M’s of

Advertising (Mission, Money, Message, Media, & Measurement) - An Overview of Sales Promotion,

Personal Selling, Publicity & Public Relations, Direct Marketing]

UNIT IV: CONTEMPORARY ISSUES IN MARKETING:

Marketing of Services-Rural Marketing-Consumerism and Consumer Protection Act, 1986-

Retailing

TEACHING METHODS:









http://www.indiastudychannel.com/resources/33327-MG-PRINCIPLES-OF-MANAGEMENT-Syllabus-Anna.aspx



















REFERENCE BOOKS:

Kotler, Keller, Koshy and Jha (2009) 13th

Edition; Marketing Management A South Asian

Perspective; Pearson Education.

Philip Kotler, Kevin Lane Keller (2006) 12th Edition; Marketing Management, Prentice-

Hall of India Limited, New Delhi.

Philip Kotler; Gray Armstrong (2008) 12th

Edition; Principles of Marketing; Pearson

Education.

William F. Stanton & others (1994); Fundamentals of Marketing: Tata McGraw Hill, Xth

Edition.

VS. Ramaswamy & S. Namakumari (2009) 4th

Edition; Marketing Management: Macmillan

India Ltd.

Philip Kotler, Keller (2007); A Framework for Marketing Management, Pearson

Education, New Delhi.

Saxsena, (2009) 4th

Edition; Marketing Management, Tata McGraw Hill.

Arun Kumar, N. Meenakshi; Marketing Management; Vikas Publishing House N. Delhi.

Joel R. Evans, Barry Berman; Marketing Management; Ceangage Learning.

K. Karunakaram (2010); 1st Edition; Marketing Management; Himalaya Publishing House

Pvt. Ltd.





Bhat, G.K. (2009); Customer Relationship Management; Himalaya Publishing House Pvt.

Ltd.

Bose, B.S. (2009); Marketing Management; Himalaya Publishing House Pvt. Ltd.

Chunawalla, S.A. (2006); Marketing Principles and Practice; Himalaya Publishing House

Pvt. Ltd.

Jha, S.M. (2010); Marketing Non-Profit Organizations; Himalaya Publishing House Pvt.

Ltd.

Jha, S.M. (2007); Social Marketing Himalaya Publishing House Pvt. Ltd.

Karunakaran, K. (2010); Marketing Management (Text and Cases in Indian Context);


Kumar, Niraj (2007); Consumer Protection in India; Himalaya Publishing House Pvt. Ltd.

Nair, Paul, George & John (2010); Modern Marketing Management; Himalaya Publishing

House Pvt. Ltd.

Sherlekar, S.A. (2009); Marketing Management; Himalaya Publishing House Pvt. Ltd.

Sherlekar & Others (2006); Modern Marketing; Himalaya Publishing House Pvt. Ltd.

Sherlekar, Victor & Others (2005); Principles of Marketing; Himalaya Publishing House

Pvt. Ltd.

Srivastava, P.K. (2010); Marketing Management; Himalaya Publishing House Pvt. Ltd.

Paul Baines, Chris Fill and Kelly Page (2009); Marketing; Oxford University Press.

Adrian Palmer (2009); Introduction to Marketing; Oxford University Press.

Keith Blois (2007); Textbook of Marketing; Oxford University Press.

Adrian Sargent (2009); Marketing Management for Nonprofit Organizations; Oxford

University Press.

Douglas West, John Ford and Essam Ibrahim (2007); Strategic Marketing; Oxford

University Press.

Mark Godson (2009); Relationship Marketing; Oxford University Press.

Badi & Badi (2009); Rural Marketing; Himalaya Publishing House Pvt. Ltd.

Habib-Ur-Rehman (2008); Rural Marketing in India; Himalaya Publishing House Pvt. Ltd.

Krishnamurthy, R. (2009); Introduction to Rural Marketing; Himalaya Publishing House

Pvt. Ltd.





COMPULSORY SUBJECTS




PAPER-VI: S.Y.B.COM: ENTREPRENEURSHIP AND SMALL BUSINESS

MANAGEMENT (E&SBM): OBJECTIVES:

The Main objective of the course in Entrepreneurship is to generate in the students initiative, self

reliance and enthusiasm so as to empower them to become entrepreneurs both in spirit and

performance. The Course is aimed at following:

An understanding of Entrepreneurship that is, initiating an innovative new business

venture and developing it into a self-sustaining and profitable enterprise;

An understanding of the process whereby a person decides to become an entrepreneur,

screens opportunities, selects an appropriate product/market target, obtains the necessary

resources, and launches a new enterprise;

The practical knowledge for the preparation of drafts of business plans for the development

of new products, processes and services and for the Financing of New Enterprises;

Strategies for Growth & Ending the Venture.

UNIT-1: FUNDAMENTALS OF ENTREPRENEURSHIP:

Nature & Importance of Entrepreneurs-Entrepreneur Versus Manager-Difference between

Entrepreneur & Intrapreneur-Perspectives of Entrepreneurship-Characteristics & Skills required

of an Entrepreneur-Barriers to Entrepreneurship

UNIT-II: CREATING & STARTING THE VENTURE:

Creativity & the Business Idea- Legal Issues for the Entrepreneur & Developing the Business Plan;

UNIT-III: FINANCING THE NEW VENTURE:

Sources of Capital-Informal Risk Capital and Venture Capital

UNIT-IV: MANAGING, GROWING & ENDING THE VENTURE:

Human Resource Management issues in Small Business-Marketing issues in Small Business;

Strategies for Growth and Managing the implications for Growth- Accessing Resources for Growth

from External Sources-Ending the Venture

TEACHING METHODS:

On the basis of the objectives of the course following teaching methods will be used:

To provide conceptual and theoretical understanding among students using lecture method

followed by interactions with students and class room discussions;

Class room presentation on the topics of the course by the students using various audio-

visual tools to facilitate the accomplishment of the objectives of the course;

To ask students to submit small study papers on the topics of the course, and presenting

them, using various audio-visual tools to achieve the accomplishment of the objectives of

the course;





To assign small projects to the students to ease their learning on applications of various

concepts of the course;

To build students’ confidence and sharpen various skills and expertise for the course;

To Plan and arrange Role Play on the Life Sketch Portrait, as well as Biographies of the

great personalities of the entrepreneur fraternity to sensationalize the inner traits within

the students, & thereby preparing them for becoming a successful entrepreneurs;

To Plan and organize Interactions with various eminent professionals to make students

learn from their experiences as well as their direct contact in order to add to the personality

of the students.



To ask student to submit a study paper on any of the topic of the course;



To Nurture their skill of conceiving creative ideas and further getting it implemented

successfully, various activities like designing of the new product ideas development tasks

and the subsequent stages can be practically studied by the students through various limited

time-bound projects of a week;

To Guide students for Business Plan Formulation and its successful Implementation to

provide them exposure of the real life challenges on managing the Business and Ideas;

To plan activities like Playing Games., Chess, Cricket and various other traditional games

to nurture varying skills amongst students to enable them to realize and practice the team

spirit by taking strategic decisions in the competitive situations.

To make Students participate in the various team building and group learning activities

using Management Games, Role Play and Case studies etc;

To Plan Debate Competitions, Elocutions Competitions, Visualization Games etc,

REFERENCE BOOKS:

Thomas W. Zimmerer and Norman M. Scarborough; Essentials of Entrepreneurship and

Small Business Management; (PHI), 4th

Edition.

Robert Hisrich, Michael Peters and, Dean Shepherd; Entrepreneurship; TATA McGraw Hill.

Donald Kuratto and Richard Hodgetts; Entrepreneurship; 6TH

Edition.

Madhurima Lall and Shikha Sahai; Entrepreneurship; Excel Books.





David Holt; Entrepreneurial Development; (PHI).

Acharya, Dutt and Nanda (2011); Strategic Management and Entrepreneurship; Himalaya


Neeta Baporiker (2009); 2nd

Edition; Entrepreneurship Development and Project

Management; Himalaya Publishing House Pvt. Ltd.

Vasant Desai (2010); 1st Edition; Fundamentals of Entrepreneurship; Himalaya Publishing

House Pvt. Ltd.

Vasant Desai (2011); 1st Edition; Entrepreneurship and Management of Small and Medium

Enterprises; Himalaya Publishing House Pvt. Ltd.

Vasant Desai (2011); 1st Edition; Theories of Entrepreneurship; Himalaya Publishing House

Pvt. Ltd.

Baporikar, N. (2002); Entrepreneurship and Small Industry; Himalaya Publishing House

Pvt. Ltd.

Desai & Rai (2008); Entrepreneurship Development and Business Communication;


Gordon & Natarajan (2008); Entrepreneurship Development; Himalaya Publishing House

Pvt. Ltd.

Hattangadi, V. (2007); Entrepreneurship — Need of the Hour; Himalaya Publishing House

Pvt. Ltd.

Jose Paul & Ajith Kumar (2004); Entrepreneurship Development and Management


Murthy, C.S.V. (2006); Entrepreneurship Development; Himalaya Publishing House Pvt.

Ltd.

Murthy, C.S.V. (2008); Small-Scale Industries and Entrepreneurship; Himalaya Publishing

House Pvt. Ltd.

Rajeev Roy (2008); Entrepreneurship; Oxford University Press.

Kanishka Bedi (2009); Management and Entrepreneurship: Rajeev Roy (2008);

Entrepreneurship; Oxford University Press.

P.C. Jain (1998); Handbook for Entrepreneurs; Oxford University Press.





COMPULSORY SUBJECTS


THIRD YEAR BACHELOR OF COMMERCE (T.Y.B.COM.)

SEMESTER-V: T.Y.B.COM

PAPER -VII: T.Y.B.COM: ORGANIZATIONAL BEHAVIOUR (OB):

OBJECTIVES:

To impart the students with the basic conceptual and practical foundations of

behavioural aspects of employees in real life organizations;

To develop managerial skills for decision-making on various behavioural aspects of

employees in real life organizations;

To enable students to face the challenges imposed by the Employees’ needs and

expectations from the organization;

To provide the students an understanding on situational analysis, thereby framing of

appropriate managerial Strategies;

To understand potentials of employees in real life organizations in the Globalized

Business Environment and to analyze its implications on current HRM practices in the

organizations;

To provide students an understanding on the conceptual applications of behavioural

aspects of employees in real life organizations.

UNIT-I: FOUNDATIONS OF OB:

Definition-Need and Importance of Organizational Behaviour [OB]-Nature and scope - Framework

of OB- Organizational Behaviour Models

UNIT-II: THE INDIVIDUAL BEHAVIOUR:

Foundations of Individual Behaviour [Personality, Perceptions & Individual Decision Making-

Values, Attitudes & Job Satisfaction]

UNIT-III: THE GROUP BEHAVIOUR:

Foundations of Group Behaviour [Group Dynamics-Communications & Group Decision Making

Leadership-Power &Politics-Conflict &Inter-Group Behaviour]

UNIT-IV: HORIZONS FOR ORGANIZATIONAL BEHAVIOUR:

Organization Culture-Work Stress-Organizational Development-Foundations of Organizational

Change





TEACHING METHODS:























REFERENCE BOOKS:

Stephen P. Robbins (2001) 9th Edition; Organizational Behavior, Prentice Hall of India.

Hellriegel, Slocum and Woodman (2001) 9th Edition; Organizational Behavior, South-

Western, Thomson Learning.

Schermerhorn, Hunt and Osborn (2001) 7th

Edition; Organizational Behavior, John Wiley.

Jit S.Chand, Organizational Behavior (2001) 2nd

Edition; Vikas Publishing House Pvt. Ltd.

New Strom and Davis (2001); Organizational Behaviour, McGraw-Hill.

Jeff Harris and Sandra Hartman (2002), Organizational Behaviour, Jaico.

Luthans Fred - Organizational Behavior –Int. Edition McGraw Hill-10th

Edition.

Aswathappa K. (2009) 8th Edition; Organizational Behavior; Himalaya Publications.

Subba Rao, P. (2010); Organizational Behaviour; Himalaya Publishing House Pvt. Ltd.

K. Ashwathappa (2010); 9th

Edition; Organizational Behaviour; Himalaya Publishing

House Pvt. Ltd.





Bhat, S.K. (2007); Management and Behavioural Process — Text and Cases; Himalaya


Kaila, Pai & Others (2005); Stress Management (Western and Indian Techniques);


Kaila, Pai & Others Stress Management (Insight into Adolescents Behaviour) (2002);


Kaila, Pai & Others (2002); Stress Management (Insight into Ageing); Himalaya Publishing

House Pvt. Ltd.

Nair, Suja R. (2008); Organizational Behaviour — Text and Cases; Himalaya Publishing

House Pvt. Ltd.

Niraj Kumar (2009); Organizational Behaviour: A New Look; Himalaya Publishing House

Pvt. Ltd.

Karthick, K.K. (2005); Organizational Behaviour; Himalaya Publishing House Pvt. Ltd.

Mishra, M.N. (2010); Organizational Behaviour and Corporate Development; Himalaya


Mishra, M.N. (2005); Organizational Behaviour Through Indian Philosophy; Himalaya


Reddy, J.P. (2008); Management and Organizational Behaviour; Himalaya Publishing

House Pvt. Ltd.

Subba Rao, P. (2008); Management and Organizational Behaviour; Himalaya Publishing

House Pvt. Ltd.

Subba Rao, P. (2007); Organizational Behaviour; Himalaya Publishing House Pvt. Ltd.

Menon, P.K.S. (2005); Human Resource Mgt. & Organization Behaviour — (Text &

Cases); Himalaya Publishing House Pvt. Ltd.

Udai Pareek (2007); Understanding Organizational Behaviour; Oxford University Press.

Dipak Kumar Bhattacharya (2009); Organizational Behaviour; Oxford University Press.

Robin Fincham and Peter Rhodes (2006); Principles of Organizational Behaviour; Oxford

University Press.

Marry Jo Hatch and Annl Cunliffe (2006); Organization Theory; Oxford University Press.

Fiona Wilson (2009); Organizational Behaviour and Work; Oxford University Press.





COMPULSORY SUBJECTS



SEMESTER-VI: T.Y.B.COM

PAPER -VIII: T.Y.B.COM: MARKETING RESEARCH (MR):

OBJECTIVES:

To provide students with the fundamental skills in marketing research, various research

design;

To provide students with the ability to analyze marketing research activities necessary for

making sound marketing decisions;

Students are able to understand the proper use of various research techniques and able to

know at least some of the techniques used for different research objectives.

UNIT-I: AN INTRODUCTION TO MARKETING RESEARCH:

Marketing Research [Definition-Scope-Types-Applications-Limitations] Marketing Research &

MKIS- Marketing Research Process- Research Design (In Brief)

UNIT-II: SOURCES OF INFORMATION AND METHODS OF DATA COLLECTION:

Secondary Data [Meaning-Sources-Evaluating SD (In Brief)]-Primary Data [Drafting of

Questionnaire; Scaling Techniques (In Brief)

UNIT-III: SAMPLING DECISIONS:

Basic Terms of Sampling-Sampling Process-Methods of Sampling-Limitations of Sampling-Sample

Size Decisions [Theoretical Concepts only-In Brief]

UNIT-IV: DATA ANALYSIS, INTERPRETATION AND REPORT WRITING:

Editing-Coding-Tabulation [An Overview]-Testing of Hypothesis [Meaning-Types& Procedure;

[Theoretical concepts Only-In Brief]-Report Preparation and Presentation.

TEACHING METHODS:













tools to facilitate accomplishment of the objectives of the course;














REFERENCE BOOKS:

G. C. Beri (2000) 3rd

Edition; Marketing Research; Tata McGraw-Hill Publishing

Company Limited.

Luck and Rubin, Marketing Research - Prentice Hall of India 7th

Edition.

Boyd and West fall; Marketing Research.

Richard Irain Churehill; Marketing Research.

C.R. Kothari (2004) 2nd

Edition; Research Methodology: New Age International (P)

Limited, Publishers; Reprint, 2004.

Rajendra Nargudkar (2008) 3rd

Edition; Marketing Research; Tata McGraw-Hill

Publishing Company Limited.

Naresh Malhotra (2007) 5th

Edition; Marketing Research; Pearson Education.

Marketing Research (1991); Text, Applications and Case Studies; Ramanuj Majmudar;

New Age International (p) Ltd.

Belen: Marketing Research, Himalayas Publication.

Suja Nair (2009); 1st Edition; Marketing Research; Himalaya Publishing House Pvt. Ltd.

Chunawalla, S.A. (2007); Essentials of Marketing Research; Himalaya Publishing House

Pvt. Ltd.

Gupta, S.L. (2008); Cases and Problems in Marketing Research; Himalaya Publishing

House Pvt. Ltd.

Mishra, M.N. (2008); Modern Marketing Research: Theory and Practice; Himalaya


Nair, Suja R. (2009); Marketing Research; Himalaya Publishing House Pvt. Ltd.

Sunanda Easwaran and Sharmila J. Singh (2006); Marketing Research; Oxford University

Press.

Nigel Bradley (2010); Marketing Research Tools and Techniques; Oxford University Press.





SPECIAL SUBJECTS




PAPER: I: THEORY AND PRACTICE OF INDUSTRIAL RELATIONS (IR):

OBJECTIVES:

To provide participants with a body of knowledge which will enable them to understand

and apply theory and practice of Industrial Relations in the working environment.

To understand the importance of Industrial Relations to the success of a business.

UNIT – I: INTRODUCTION TO INDUSTRIAL RELATIONS:

Growth of Industrial Labour Force – Sectoral Labour Force – Characteristics of Indian Labour

UNIT II: INDUSTRIAL RELATION AND LEGISLATION:

Evolution of Industrial Relations-Concept, Importance and Scope – Legislation Related to

Industrial Relations

UNIT III: DISPUTE SETTLEMENT MACHINERY:

Settlement of Industrial Disputes – Conciliation – Arbitration – Adjudication

UNIT IV: PARTICIPATIVE MANAGEMENT PRACTICES:

Labour Welfare and Education – Concept- Scope-Approaches-Workers’ Education and Training;

Workers’ Participation in Management

TEACHING METHODS:



























REFERENCE BOOKS:

Industrial Management – By M.E. Thukaram Rao.

P. Subba Rao (2010); 3rd

Edition; Essentials of Human Resource Management and

Industrial Relations (Text, Cases, and Games); Himalaya Publishing House Pvt. Ltd.

C.B. Mamoria, Satish Mamoria and S.V. Gankar (2010); 13th

Edition; Dynamics of

Industrial Relations; Himalaya Publishing House Pvt. Ltd.

Michael, V.P. (2009); Human Resources Management and Human Relations; Himalaya


Punekar, Deodhar & Sankaran (2008); Labour Welfare, Trade Unionism and Industrial

Relations; Himalaya Publishing House Pvt. Ltd.

Sharma, A.M. (2009); Aspects of Labour Welfare and Social Security; Himalaya Publishing

House Pvt. Ltd.

Sharma, A.M. (2009); Industrial Relations — Conceptual and Legal Framework; Himalaya


C.S. Venkata (2006); Industrial Relations; Oxford University Press.

Subba Rao, P. (2009); Essentials of HRM and Industrial Relation — (Text and Cases);


S.C.Srivastava; Industrial Relations & Labor Laws; Vikas Publishing House Pvt Ltd.

Delhi; 4th

Edition.





SPECIAL SUBJECTS




PAPER: II: LABOUR LAWS (LL):

OBJECTIVES:

To provide participants with a body of knowledge which will enable them to understand

and apply theory and practice of Industrial Relations in the working environment.

To understand the importance of Industrial Relations to the success of a business.

UNIT – I: LABOUR LAWS:

Introduction-Significance of Labour Laws-Brief Historical Significance of Labour Laws-

Constitutional Powers- Concept of Social Security-Social Security System in India- Distinction

Between Social Insurance and Social Assistance

UNIT II: LABOUR LAWS-I:

The Industrial Dispute Act, 1947-The Factories Act, 1948-The Trade Unions Act, 1926

UNIT III: LABOUR LAWS-II:

The Contract Labour Act, 1970-The Minimum Wages Act, 1936-The Payment of Bonus Act, 1965

UNIT IV: LABOUR LAWS-III:

The Workers’ Compensation Act, 1923-The Payment of Wages Act, 1936-The Payment of Gratuity

Act, 1972

TEACHING METHODS:



















REFERENCE BOOKS:

P. L. Malik; Industrial Law.

J. K. Bareja; Industrial Law.

B. D. Singh Labour Laws for managers.

S. P. Jain; Industrial & Labour Laws.

For more details, visit http://www.unipune.ernet.in/stud_info/Syllabi/Syllabus_2008.html.





SPECIAL SUBJECTS




PAPER: III: HUMAN RESOURCE DEVELOPMENT, WELFARE & SOCIAL SECURITY

(HRD&SS):

OBJECTIVES:

To provide participants with a body of knowledge which will enable them to:

understand and apply human resource theory in the working environment

understand the importance of human resource development to the success of a business

Make a positive contribution to the work of a human resource management department

increase and enhance employment opportunities within the human resource development

industry.

UNIT-I: CONCEPTUAL FRAMEWORK OF HRD & TRAINING SYSTEM:

Meaning, Process, & Scope of HRD; Organizational Strategy & HRD Intervention; Identifying

Training Needs; Developing Training Modules; Training at different level & Evaluating Training;

Development Initiative; Developing leadership, Motivation,& Collaboration.

UNIT-II: PERFORMANCE APPRAISAL & CAREER DEVELOPMENT:

Multi-Source Assessment or 360-Degree Feedback System; Career Development, Succession

Planning; Mapping Competencies for Development.

UNIT-III: WELFARE:

Working Condition; Occupational Health; Safety.

UNIT-IV: SOCIAL SECURITY:

Social Security System in an Organized Sector; Indian Constitution & Legal Framework

Social Security Reforms during the Period of Structural Adjustment

TEACHING METHODS: Depending on the objectives of the course following teaching methods will be used:


























REFERENCE BOOKS:

C S Venkata Ratnam (2010) 13TH

Impression; Industrial Relation; Oxford University Press.

Uday Kumar Haldar (2010) 2nd

Impression; Human Resource Development; Oxford

University Press.

Kalyani, Iyer & Paranjpe (2005); Management and Human Resource Development;


Bhattacharyya, D.K. (2009); Human Resource Development; Himalaya Publishing House

Pvt. Ltd.

Lalitha Srividya (2007); Human Resource Development; Himalaya Publishing House Pvt.

Ltd.

Rashmi, T.K. (2010); Recruitment Management; Himalaya Publishing House Pvt. Ltd.

Ratan Reddy, B. (2010); Effective Human Resource Training and Development Strategy;


Uday Kumar Haldar (2009); Human Resource Development; Oxford University Press.

David Mankin (2009); Human Resource Development; Oxford University Press.





SPECIAL SUBJECTS




PAPER: IV: STRATEGIC HUMAN RESOURCES MANAGEMENT (SHRM):

OBJECTIVES:

To provide participants with a body of knowledge which will enable them to:

Understand and apply human resource theory in the working environment

understand the importance of human resource development to the success of a business.

Make a positive contribution to the work of a human resource management department

increase and enhance employment opportunities within the human resource development

industry.

UNIT-I: AN OVERVIEW OF STRATEGIC HRM:

Understanding HRM in Context with Organizational Environment.

UNIT-II: ALIGNING SYSTEMS WITH BUSINESS STRATEGY:

HR As a Sustained Competitive Advantage-Balance Scorecard-Linking HRM Practices with

Organizational Outcomes-Auditing Practices; Strategy Formulation-Strategic Planning-Strategies

for Workforce Utilization-Training & Development-Performance Management

UNIT-III: HR IN GLOBAL PERSPECTIVE:

Strategy in International Context-HRM Practices in Different Countries-Global Challenges-

International Context of Business-Role of Global Managers; IHRM Model

UNIT-IV: DESIGNING & MANAGING SYSTEMS:

Concept-Competency Mapping-Issues in Designing System-Technology Applications in HRM-Uses

Applications of HRIS- Integrating the HRIS With organizational Systems

MODES OF TRANSACTIONS:



























REFERENCE BOOKS:

Dreher, George & Thomas (2009); Human Resource Strategy: A Behavioral Perspective for

the General Manager; Mc-Grew Hill.

Schuler Randall S. & Jackson Susan E.; Strategic HRM; Wiley India.

Pareek Udai & Rao T.V. (2009); Designing &Managing System; OXFORD & IBH.

Beardwell &Hold (2009); HRM - A Contemporary Perspective; Cengage.

Aswathappa K. (2009) 5th

Edition; HRM \Text &Cases; Tata McGraw Hill.

Viswanathan, Rajesh (2009); Strategic Human Resource Management; Himalaya


Tanuja Agarwala (2007); Strategic Human Resource Management; Oxford University

Press.





SPECIAL SUBJECTS




PAPER: V: ORGANIZATIONAL DEVELOPMENT: (OD):

OBJECTIVES:

To provide students’ an overall view of the relations amongst the employees, employers and

the other interest groups involved in management;

To build an understanding amongst students on the legal aspects governing the HR and

Organizational Development issues;

To provide the broad outlook of the development of any organization and the factors

affecting, concerns and trends to the students governing the HR and Organizational

Development issues;

To impart the students with the basic conceptual and practical foundations of

Organizational aspects of real life organizations;

To develop managerial skills for decision-making on various Organizational Development

issues;

To provide students an understanding on the conceptual applications of the HR and

Organizational Development issues.

UNIT – I: INTRODUCTION TO ORGANIZATION DEVELOPMENT [OD]:

An Introduction: Meaning –Definition-History & Underlying Values in Organization Development-

Theory & Practice of Organization Development-Process of Organization Development

UNIT – II: PERSONAL, INTERPERSONAL & GROUP PROCESS INTERVENTIONS IN OD:

Process Consultation Interventions-Sensitivity Training-Transactional Analysis-Life & Career

Planning Intervention-Third Party Peacemaking Intervention

UNIT – III: TEAM AND STRUCTURAL INTERVENTIONS IN OD:

Team Building Intervention-Role Analysis Technique Interventions-A Role Negotiation Technique-

Survey Feedback-Quality Circles-MBO

UNIT – IV: CONTEMPORARY ISSUES IN OD:

OD & Diversity Management; Research on OD; Power & Politics in OD; Future of OD

TEACHING METHODS:



























REFERENCE BOOKS:

French. W., Bell C. Jr., (2007), Organization Development. Behavioral Science

Interventions for Organizational Development, Prentice Hall of India.

Pai S., Ravishankar S., Dhar U., Pattanayak B.(2007), HRD Skills for Organizational

Excellence., Himalaya Publishing House.

Bhattacharya, B.K. (2009); Organizational Systems, Design, Structure and Management;


Pattanayak & Ravishankar (2000); Organizational Development Skills for Competitive

Edge; Himalaya Publishing House Pvt. Ltd.

Pattanayak & Ravishankar (2000); Organizational Development Skills for Competitive

Edge; Himalaya Publishing House Pvt. Ltd.

Kaila, Ravishankar, Mishra & Nair (2009); Behavioural Dynamics (Research Insight);


Dipak Kumar Bhattacharya (2011); Organizational Change and Development; Oxford

University Press.

Jim Grieves (2010); Organizational Change; Oxford University Press.





SPECIAL SUBJECTS




PAPER: VI: HUMAN RESOURCE MANAGEMENT: CASE STUDIES: (HRM: CS):

OBJECTIVES:

The objective is to enable students to build a sound practical understanding and inculcating the

analytical ability to handle the real Human Resource Management situation.

UNIT – I: HR EFFECTIVENESS & INTERVENTATION:

Effectiveness-Interventions

UNIT II: PROCUREMENT:

Manpower Planning-Recruitment-Selection.

UNIT III: COMPENSATION & PERFORMANCE MANAGEMENT:

Wage &Compensation Management-Performance Management Systems

UNIT IV: CONTEMPORARY ISSUES OF HRM & IR:

Mergers-Collective Bargaining & Other Related Issues

TEACHING METHODS:




















REFERENCE BOOKS:

R.K. Suri and S.L. Gupta (2007); Case Studies in Human Resource Management, Pentagon

Press.

S.K. Bhatia (2010); Case Studies in Human Resource Management; Deep and Deep.

Nageshwar Rao & Das (2010); Cases in Human Resource Management; Himalaya


Sadri, S. (2009); A Case Study Approach to HRM; Himalaya Publishing House Pvt. Ltd.





SPECIAL SUBJECTS




PAPER: I: MARKETING COMMUNICATION AND ADVERTISING MANAGEMENT

(MCAM):

OBJECTIVES:

The objective is to enable students to build a sound theoretical and practical understanding of the

formulation of promotional strategy and the management of the marketing communication

process; to develop an understanding of the economic and creative justifications for marketing

communications and to be sensitive in the formulation and the implementation of marketing

communications strategy.

UNIT – I: INTEGRATED MARKETING COMMUNICATION (IMC): AN OVERVIEW:

Integrated Marketing Communication (IMC) [Concept-Elements-Process-Evaluation of IMC],

Communication Response Models-Advertising & Strategic Marketing Planning-Advertising

Planning Process

UNIT II: ADVERTISING AGENCY & COPY:

Advertising Agency [Types-Functions-Structure-Agency - Client Relationship], Creativity

in Advertising [Creative Thinking-Process-Creative Theories]-Advertising Copy [Components

-In Brief]-Advertising Appeals and Styles

UNIT III: MEDIA DECISIONS & ADVERTRISING APPROPRIATIONS

Media decisions [Media Planning-Types-Features-Suitability-Scheduling-Trends & Challenges in

Media Decisions], Advertising Budget [Methods and Implications]

UNIT IV: EVALUATING ADVERTISING EFFECTIVENESS & RESEARCH:

Evaluating Advertising Effectiveness [Methods in brief], Advertising Research, Contemporary

issues in Advertising [In Brief]

TEACHING METHODS:



























REFERENCE BOOKS:

George Belch, Michael Belch, Keyur Purani (2009) 7th

Edition; Advertising and Promotion:

An Integrated Marketing Communications Perspective; McGraw Hill.

Chunawala (2005): Advertising Management, Himalaya Publishing House.

David Aakar, Batra R Myers J.G; Advertising Management.

Clow and Baack - Integrated Advertising, Promotion and Marketing Communication.

(Pearson Education, 3rd Ed.).

Semenik Richard J (2004); Promotion & Integrated Marketing Communications; Thomson.

http://www.tatamcgrawhill.com/cgi-bin/same_author.pl?author=George+Belch

http://www.tatamcgrawhill.com/cgi-bin/same_author.pl?author=Michael+Belch

http://www.tatamcgrawhill.com/cgi-bin/same_author.pl?author=Keyoor+Purani





SPECIAL SUBJECTS




PAPER: II: SALES MANAGEMENT AND SALES PROMOTION (SM&SP):

OBJECTIVES:

The objective is to help students understand the Sales functions as integral part of marketing

functions in a business firm. Globalization, increased competition, rapid changes in communication

and information technology and need for higher level of customer orientation have made sales and

distribution management extremely important.

UNIT-I: AN INTRODUCTION TO SALES MANAGEMENT:

Nature and Scope of Sales Management, Personal selling objectives, Theories of Personal Selling,

Personal Selling Strategies, Sales forecasting and budgeting decisions

UNIT-II: SALES FORCE MANAGEMENT & CONTROLLING THE SALES EFFORT:

Sales Force Management: Recruitment and selection of sales force, Training, motivating and

compensating the sales force, controlling the sales force

Controlling the Sales Effort: Sales Budgets, Quotas, Territories, and Cost Analysis

UNIT-III: AN INTRODUCTION TO SALES PROMOTION:

Sales Promotion: Meaning, Growth, and Role of Sales Promotion; Difference of Sales Promotion

with other tools of Promotion

UNIT-IV: CONSUMER AND TRADE ORIENTED PROMOTION:

Consumer and trade Oriented Promotion: Objectives and Techniques

TEACHING METHODS:



























REFERENCE BOOKS:

Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni; Sales Management : Decisions,

Strategies & Cases; Pearson; 5th

Edition.

George E. Belch and Michael Belch (2008) 6th

Edition; Advertising and Promotion; Tata

McGraw-Hill Publishing Company Limited; Reprint 2008.

Johnson F.M., Kurtz D.L., Scheuing E.E.; Sales Management: Concepts, Practice, and

Cases; Tata McGraw-Hill.

David Jobber, Geoffrey Lancaster; Selling & Sales Management; Pearson.

Tanner, Honeycutt, Erffmeyer; Sales Management; Pearson.

William L. Cron, Thomas E. DeCarlo; Sales Management; Wiley.

Appannaiah & Others (2007); Sales and Distribution Management; Himalaya Publishing

House Pvt. Ltd.

S. A. Chunawala (2008); 8th

edition; Sales Management with Personal Selling –

Salesmanship; Himalaya Publishing House Pvt. Ltd.

Chunawalla, S.A. (2009); Sales Management; Himalaya Publishing House Pvt. Ltd.

Chunawalla, S.A. (2009); Sales and Distribution Management; Himalaya Publishing House

Pvt. Ltd.

Dhotre, Meenal (2007); Channel Management and Retail Marketing; Himalaya Publishing

House Pvt. Ltd.

Gupta, S.L. (2008); Cases in Sales Distribution Management; Himalaya Publishing House

Pvt. Ltd.

Gupta, S.L. (2007); Products and Sales Management; Himalaya Publishing House Pvt. Ltd.

Nair & Nair Latha (2008); Sales and Distribution Management; Himalaya Publishing

House Pvt. Ltd.

Tapan K. Panda and Sunli Sahadev (2005); Sales and Distribution Management; Oxford

University Press.





SPECIAL SUBJECTS




PAPER: III: MARKETING OF SERVICES (MOS):

OBJECTIVES:

To provide students with impart advanced knowledge in the field of Commerce, Trade,

Business and Management, in the Services Sectors in the globalized competitive era;

To develop and enhance within students understanding as well as skills for applications of

the Marketing Concepts in the variety of Services Sectors;

To provide better growth opportunities and career prospects in the booming Services

Sector of India & worldwide;

To acquaint students in basic conceptual as well as implementing of various marketing tools

to improve their decisions making ;

To impart the students with the basic conceptual and practical foundations on aspects of

marketing of services;

To enable students to face the challenges imposed by the consumers’ in satisfying their

needs and fulfill expectations by the marketers on aspects of marketing of services;

To provide the students an understanding on situational analysis, thereby formulation of

proper marketing strategies on aspects of marketing of services;

To provide students an understanding on the conceptual applications of marketing of

services.

UNIT – I: AN INTRODUCTION: MARKETING OF SERVICES:

An Introduction to Services: [Meaning-Definition-Characteristics-Classification-Scope-

After-Sales Service-Consumer Behaviour for Services-Relationship Marketing in Marketing of

Services-Marketing Management-Operations & Services in Different Industries & Contexts-

Effects on Brand Image-Impact on Buyer Behaviour and Customer Care]

UNIT – II: MARKETING MIX STRATEGIES: MARKETING OF SERVICES:

The 7-Ps Model-Product [Service Attributes-Life Cycle- Positioning of Service]-Price [ Pricing

Concepts & Issues For Services-Pricing Policy & Framework For Pricing Decisions]-

Promotion [Internal & External Communication-Promotional Message & Communications Mix-

Advertising Medias & Monitoring & Evaluation]-Place [Direct & Channel Decisions-Distribution-

Accessibility- Availability & Channel Selections]-People [Role of Employees-Staff Selection,

Training & Motivation]-Process [Use of Technology & Way of Delivery of Service]-Physical

Evidence [Corporate Image-Identity & Environment of Delivery of Services]





UNIT – III: DESIGNING SERVICES & QUALITY:

Meaning-Definition-Service Quality-Quality Standards-Benchmarks-Implementation &

Monitoring of Service Quality-Models of Service Quality [In Brief]

Delivering Services [Employees’ Roles in Service Delivery-Delivering Service Through

Intermediaries and Electronic Channels-The Role of the Customer in Service Delivery]

UNIT – IV: ORGANIZING MARKETING OF SERVICES:

Role of Marketing-Understanding the Marketing-Functions of Marketing-Customer Orientation &

Marketing by Non-Marketers-Marketing Research Process; Internal Marketing-Relationship

Marketing

TEACHING METHODS:


























REFERENCES BOOKS:

Peter. S. & Rada, J. (1988) "Servicitization of Business: Adding Value by Adding Services",

European Management Journal; Vol. 6, no. 4.

Biter. J.., Booms, B.., Marketing Strategies and Organizational Structures for Service

Firms", in Donnelly, J. en George, W. (1981) "Marketing of Services", American

Marketing Association, Chicago.

Levitt. T. (1981); Managing Intangible Products and Product Intangibles, Harvard Business

Review, May-June, 1981, pp.94-102.

Mercer. D., 2007, Marketing.

Irene NG (2007), Service Marketing.

Venugopal & Raghu (2010); 5th

edition; Services Marketing; Himalaya Publishing House

Pvt. Ltd.

Venugopal & Raghu (2007); Services Management; Himalaya Publishing House Pvt. Ltd.

Appannaiah, Reddy & Desai (2004); Management and Behavioural Process; Himalaya


Appannaiah, Reddy & Kavitha (2008); Organizational Behaviour; Himalaya Publishing

House Pvt. Ltd.

Aswathappa, K. (2008); Management and Organizational Behavior; Himalaya Publishing

House Pvt. Ltd.

Shajahan, S. (2008); Services Marketing — Concepts, Application and Cases; Himalaya


Jha, S.M. (2008); Services Marketing Himalaya Publishing House Pvt. Ltd.

Reddy & Appannaiah (2008); Services Marketing; Himalaya Publishing House Pvt. Ltd.

Sahoo & Sinha (2008); Services Marketing: Text and Readings; Himalaya Publishing House

Pvt. Ltd.

Vinnie Jauhari, Kirti Dutta (2009); Services, Marketing, Operations and Management;


Govind Apte (2004); Services Marketing; Oxford University Press.





SPECIAL SUBJECTS




PAPER: IV: CONSUMER BEHAVIOUR (CB):

OBJECTIVES:

To provide students basic understanding of Consumer& its behavior.

To provide students an understanding of factors influencing Consumer Behaviour.

To provide an insight in to the Ethics in Consumer Behaviour.

UNIT – I: AN INTRODUCTION TO CONSUMER BEHAVIOUR:

Meaning-Definition & Scope of Consumer Behaviour-Marketing Applications of Consumer

Behaviour-CB & Non-Marketing Application-Social Marketing & CB

UNIT-II: SOCIO- CULTURAL INFLUENCES OF CONSUMER BEHAVIOUR:

Family-Reference Group-Social and Cultural Aspects-Opinion Leaders-Post Purchase Behaviour

of Consumers

UNIT-III: PERSONAL& PSYCHOLOGICAL INFLUENCES:

Needs and Motives-Personality-Demographic and Psychographics Factors-Buyer As A Perceiver&

As A Learner-Attitude Formation-Life Style Influences-Life Cycle Influences

UNIT-IV: CONTEMPORARY ISSUES IN CONSUMER BEHAVIOUR:

Diffusion Process-Stages in Adoption Process-On-line Buying Behaviour; Ethics in Consumer

Behaviour

TEACHING METHODS:


























REFERENCE BOOKS:

Leon G. Schiffman and Leslie Lazar Kaunk (2002) 7th

Edition; Consumer Behaviour;

Prentice Hall of India Pvt. Ltd., New Delhi.

Roger D. Blackwell, Paul W. Miniard and James F. Engel (2007) 10th

Edition; Consumer

Behaviour; Thomson South-Western

Loudon & Albert Della, Consumer Behaviour, Tata McGraw-Hill Publishing, 2001.

J.Paul Peter & Jerry C.Olson, Consumer Behaviour & Marketing Strategy, McGraw-Hill,

2002.

S.L.Gupta & Smitra Pal, Consumer Behaviour: An Indian Perspective, Sultan Chand,

2001.

Assael (2001); Consumer Behaviour, Thomson Learning.

Matin Khan (2001); Consumer Behaviour, New Age International.

Ramanuaj Majmudar (2010); Consumer Behaviour; PHI Ltd., New Delhi.

J. Paul Peter and Jerry C. Olson (2009) 7th

Edition; Consumer Behavior and Marketing

Strategy; Tata McGraw-Hill, New Delhi.

David L. Loudon and Albert J. Della Bitta (2002) 2nd

Edition; Consumer Behaviour; Tata

McGraw-Hill.

Rajeev Kumra (2010); 1st Edition; Consumer Behaviour; Himalaya Publishing House Pvt.

Ltd.

Pattanayak & Chunawalla, S.A. (2005); Commentary on Consumer Behaviour; Himalaya


Kumra, R. (2009); Consumer Behaviour; Himalaya Publishing House Pvt. Ltd.

Nair, Suja R. (2008); Consumer Behaviour in Indian Perspective; Himalaya Publishing

House Pvt. Ltd.

Sontakki, C.N. (2006); Consumer Behaviour; Himalaya Publishing House Pvt. Ltd.





SPECIAL SUBJECTS




PAPER: V: INTERNATIONAL MARKETING: (IM):

OBJECTIVES:

Several reasons have compelled companies to go international like saturated domestic market,

possibility of higher profitability in international markets, opportunity in terms of huge potential,

risk reduction, competition from overseas companies in local markets, etc.

The purpose of this course is:

To educate students to meet international challenges.

To understand the fundamental principles/ theoretical framework associated with

international activities.

UNIT-I: INTERNATIONAL MARKETING: NATURE PROCESS AND BENEFITS AND

ENVIRONMENT:

Definition, Process of Internationalization, Benefits, Trade Theories, marketing barriers-tariff and

non-tariff barriers, Organization and control for International Marketing

UNIT-II: INTERNATIONAL MARKETING AND WORLD ENVIRONMENT:

Political Factors-legal Factors-Cultural Factors-Technological Factors-Regional Trade Areas

(RTAs) and it’s implication for International Marketers-Research in International Marketing-

Consumer Behavior-Psychological and Social Aspects-Marketing Research and Information

System-Market Entry Strategies

UNIT-III: INTERNATIONAL MARKETING MIX DECISIONS:

Product Strategies-Branding & Packaging Decisions-Pricing Strategies-Sales Promotion and

Advertising Strategies-Distribution and Logistics-Documentation in International Trade

UNIT-IV: FINANCIAL DECISIONS IN INTERNATIONAL MARKET:

Sources of Finance-Financial Institution/Govt. Agencies-World Bank, IMF, WTO, ECGC, IFC etc.,

Currencies &Foreign Exchange Market-Exchange Rate System

TEACHING METHODS:



























REFERENCE BOOKS:

Paul, Justine (2008) 2nd

Edition; Business Environment: Text & Cases; Tata McGraw- Hill.

Cherunilam, Francis; Business Environment: Text & Cases; Himalaya Publishing House.

Cherunilam Francis (2006); International Business Environment; Himalaya Publishing

House.

Rakesh Mohan Joshi; International Marketing Management; Oxford.

Warren J. Keegan, Naval K. Bhargava; Global Marketing Management; Pearson.

P K Vasudeva; International Marketing; Excel.

R. Srinivasan; International Marketing; PHI Learning.

Mithani D.M. (2005); International Economics; Tata McGraw Hill.

Sheikh Saleem (2009); Business Environment; Pearson.

Vivek Mittal (2008); Business Environment; Excel Books.

Bedi Suresh; Business Environment; Excel Books; 2005.

K Ashwathappa (2009), Business Environment; Himalaya Publishing House.

Rabindra N. Bhattacharya (2008); Environmental Economics Oxford.

Ian Worthington, Chris Britton (2006); The business Environment; Financial Times

Prentice Hall.

Rajagopal; International Marketing; Vikas Publishing House.

Warren J. Keegan, Naval K. Bhargava; Global Marketing Management; Pearson.

Kiefer Lee (2009); Global Marketing Management; Oxford University Press.

Rakesh Mohan (2005); International Marketing; Oxford University Press.

Justin Paul and Rajiv Aserkar (2008); Export Import Management; Oxford University

Press.





SPECIAL SUBJECTS




PAPER: VI: MARKETING MANAGEMENT: CASE STUDIES: (MM: CS):

OBJECTIVES:

The objective is to enable students to build a sound practical understanding and inculcating the

analytical ability to handle the real marketing situation.

UNIT- I: AN INTRODUCTION TO MARKETINGMANAGEMENT:

Introduction to Case Method of Learning--What is case? (Meaning)-Case study Process-Case

Evaluation-Marketing Mix-Market Segmentation-Consumer Behavior (Influences on Buying

Behavior-Buying Decision Process-Life Style Marketing

UNIT- II: PRODUCT & PRICING STRATEGIES:

Product Strategy (With a focus on New Product Development, Product positioning)

Pricing Strategy

UNIT –III: PLACE & PROMOTION STRATEGIES:

Place Strategy (Selection of Channel, Channel Management Decision, Retailing)

Promotion Strategy (With a focus on Advertising: Preparation of an Ad copy, Ad - Campaign,

Selection of Media-Determination of Media-Mix-Allocation of Promotion Budget)

UNIT- IV: CONTEMPORARY ISSUES OF MARKETING:

Societal Marketing-Emerging Issues in Marketing- Sales Management and Sales Promotion

Marketing of Services

TEACHING METHODS:



























REFERENCE BOOKS:

Subhash C Mehta; Marketing: Environment, Concepts and Cases.

Majmudar; Product Management in India.

Khurana, Dholakia, Bhandari and Jain (1997); Marketing Management: Cases and

Concepts by; MacMillan India Limited, Reprinted 1997.

M.L.Bhasin; Cases in Marketing management.

S.L.Gupta, M.K.Rampal; Cases in Sales and Distribution.

R. Srinivasan (2003) 2nd

Edition; Cases Studies in Marketing; Prentice Hall of India.

Mukesh Pandey (2009); Contemporary Indian Cases in Marketing; Biztantra, New Delhi,

Reprint 2009.

Under Graduate Programmes B Com

Documents

Transcript of Under Graduate Programmes B Com