Under Armour

Armour 39

Jake DeLisle Glen Rock Zach Lesch Jordan Walker

Proposal:

Our team’s marketing proposal is focusing on the Armour 39; a performance monitoring system innovated by Under Armour. This band is one of a kind with its ability to track your heart rate, your total calories burned, your will power and your intensity throughout your entire workout.

Objective:

The objective of our marketing campaign for this product is to create product awareness in the hopes that we enable the everyday athlete to perform at their best and break through to their next level of training.

Unique Selling Proposition (USP):

Armour 39 is for aspiring athletes who are intense and passionate about honing their bodies and maximizing results in their sport. Under Armour’s Armour 39 is the innovative, performance enhancing, monitor that empowers athletes to accurately measure all aspects of performance ranging from will power to intensity to maximize training efforts.

SWOT:

SWOT AnalysisStrength Weaknesses

First of its kind Doesn't support all devicesMobile ease of use Comfort Level (vs. external gear)

Affordable Requires iPhone or watchPro Endorsements Limited SizingUnique Attributes  

Compatible with iPhone  

Opportunities ThreatsNiche Market Competition Increase

Market Gap (limited competition) Lack of public awarenessTech Savy emerging market Psychological Effect

              

Correlations:

Uniqueness o Strength: First of its kind. Corner the market o Opportunity: Niche market. IF Under Armour can capitalize on strengths a niche

market can be used to its advantage o Threat: public’s lack of awareness opposes as a threat just because it is always a

challenge to jump and capture an audience’s attention. Technology

o Strength: The band has an App to view all results on an IPhone, which is the popular

mobile device in the country. Compatible with iPhone

o Weakness: Doesn’t support other devices besides Apple Requires iPhone or Under Armour wristband

o Opportunity: HOWEVER, there is an assumption with the tech-savy millennial generation that eventually there will be apps available to support other devices

Sizingo Strength: can range from a 27 inch ribcage to a 42 inch rib cage.o Weakness: doesn’t support “extreme” sizes (+/-)o Threat: Psychological threat—athletes who do not fit in the range of 27”—42”

may feel ostracized o Strength: only one size to stock; less left-over inventory from lack of sales

compared to stocking multiple sizes Pro-Endorsements

o Strength: Used during NFL combine Currently being supported by major athletes (ex: George St. Pierre)

o Opportunity: “trickle down” effect of consumers purchasing goods when they see opinion leaders (athletes) wearing brands/products

Unique Attributeso Strength: Sets it apart from competing products with functions such as heart rate

monitoring, calories burned, motivation, and will powero Weakness: In order to use these functions, the user must be able to compete a

calibration running work out which some athletes may not be able to complete on account of physical problems such as joint issues, or the work out might not be specialized in their sport

Through this campaign, we will spread awareness for Armour 39, an innovative fitness

product targeted towards dedicated athletes.

What is the Armour 39?

Armour 39 is a performance monitoring system that is the first of its kind. The Armour 39 is worn as a test strap in order to calculate the most accurate results that is customizable to the athlete wearing the band. It has the power to calculate heart rate, calories burned, real-time intensity and the innovative attribute of willpower. The unique attribute of willpower uses an algorithm that combines the length of the workout, what type of workout is being performed, and the profile information including gender, weight and key heart rate. Once everything is calculated the Armour 39 gives a numerical score between one and ten. Every day prior to a workout the athlete can set a target number they want to reach. The willpower score is customizable to the individual. As the athlete’s fitness level improves, it takes less effort to complete the same workout. If a workout is completed today and the willpower score is a 7, in three months if the same workout with the same intensity level is completed the willpower score might be a 5 due to less demand on the body, which then means less willpower is used. The Armour 39 gives up-to-the-second updates. Most modules give an average which sets the Armour 39 apart from other competitor performance monitoring systems. The instant performance results show your heart rate for your entire workout at every second.

The Armour 39 syncs all the information to an app on a phone and is compatible with iPhone® 4s, iPhone® 5, iPod Touch® (5th gen), and iPad® 4. During the workout, if the athlete doesn’t want to carry the mobile device for the workout they have the ability to view all of the results after the workout has been completed. Once the band is in vicinity of the app the information is synced automatically. Another way of viewing results in getting the watch that allows you take the same empowering technology of the app on the go.

Every athlete has their own workout. The Armour 39 works for any workout by becoming a part of the routine while pushing athletes to the next level and enabling them to workout smarter. The module adapts to the athlete that it is wearing. It knows what the athlete is capable of, senses every movement and tracks their vitals in real-life time. The initial assessment test determines what the athlete in capable of and is in place to capture max heart rate, ventilator threshold and recovery time. Once these specifications are calculated the band and module become customized to the individual. In order to track and sense your movements, motion detectors are inside the Armour 39. The human body has to work harder is some positions over others. The strap acknowledges this and can tell when the body is in plank, doing burpies, running, or even boxing.

Search Engine Marketing

Using Google Adwords, Under Armour is able to advertise the Armour 39 while looking to reach the traffic building goals. With product awareness being the goal, using geo-targeted areas and specific key words Google Adwords will be a great marketing tactic for the Armour 39.

Focusing on the Ad itself, trying to grasp the viewer’s attention is the toughest part while competing with other competitors advertising on Google. Similar to the Facebook advertisement, using UA Armour 39 as the heading will draw viewers in, due to the already established knowledge around the United States of the brand. While introducing the Armour 39, the description under the title is key. With the description being, “Innovative performance monitoring system used to maximize results,” saying what the product is and the benefits of using the product are going to maximize publicity and gain attention. The link will direct the consumer straight to the Armour 39 page, rather than to Under Armour’s home page.

When the consumer is directed to the Armour 39 page, the marketing tactic of personalization will be connected to the Google Adwords tactic. After the consumer is authenticated, the displayed Armour 39 will be personalized to the viewer in regards to gender, previous purchases, and color preferences.

Targets

The Google ad will reach all users that that speak English, and reaches all networks and devices. The main target is the location. We want to reach the niche market and individuals that are looking to perform at their top level while pushing through to the next level. Focusing on areas that are highly populated and fitness oriented is very important. Using Shape Magazine’s top ten rated fitness cities along with other major cities that Under Armour has reached the company will be able to maximize their brand awareness and increase their revenue when the individuals reach the webpage. The areas used for the search engine marketing campaign include,

Portland, US Atlanta, US Los Angeles, US Hartford, US Minneapolis, US Virginia Beach, US Chicago, US Washington, US Houston, US San Francisco, US Boston, US Denver, US New York, US Seattle, US Baltimore, US Sacramento, US

The cities that were not on the Top 10 fitness oriented cities in the world were chosen due to the brand awareness already established with Under Armour including Baltimore, MD and Los Angeles, CA. Reaching out to the right audience is huge for a cost per click marketing campaign.

Under Armour is looking for a success with profit but also building a brand loyalty with its consumers.

Keywords

Limiting location along with keyword emphasis will help with the conversion rating for the Armour 39 once grasping the viewer’s attention. Using the keyword tool, Google was able to help with picking out the right words to reach the right consumers. The keywords chosen were calorie tracker, UA, maximize fitness results, intensity calculator, Armour 39, and performance monitoring system. These keywords are focusing on the consumers that are searching for fitness related activities, or specific monitors or equipment related directly to Under Armour. The viewers who are searching for the above keywords are invested into improving their performance, maximizing results or simply Under Armour, and using those will enable the company to see increasing results with sales and conversion.

Budget

The budget for the campaign is ten dollars a day for a six month time span, and Under Armour is focusing on maximizing clicks with automatic bidding and no cost per click limit.

Banner Ads

Overview

Using banner advertising is an effective marketing tactic that displays an image or message around the border of a webpage. When the banner is clicked on it will link and redirect the visitor to an outside webpage with addition information about what the advertisement is promoting. Placement of the banner advertisements is crucial in making this tactic successful. The more a visitor views the advertisement the more likely they are to recognize the advertisement and the brand. The ads can appear on websites that are specific to the target audience in order to generate a higher conversion and response rate. This tactic is also cost effective in the sense of the client only having to pay when a visitor either clicks on the ad or the ad is viewed. Another advantage is the capability to track traffic of the ads where at that point the client can decide which websites are the most beneficial and have the highest response rates.

Objective

Under Armour will develop a banner ad that displays a picture of the Armour 39 band and emphasize on the key features that the band provides. The ad will focus on the ability to track both intensity and will power. The websites that the ad will appear on are going to be directed to aspiring athletes who are intense and passionate about honing their bodies and maximizing results in their sport. The ad will redirect the visitor to http://www.underarmour.com/shop/us/en/armour39 where they will be able to find more information about specific details and features of the Armour 39 band. When the

visitor is viewing the webpage they will have the option to purchase the product instantly and directly from the site.

Top Three Sites to Advertise

ESPN.com:

www . ESPN . com

ESPN.com is an extremely popular website for sports fans and is one of the leading providers of up to date news and events. The prime user of ESPN.com is a young, affluent, male avid sports fan. According to alexa.com, ESPN is rated 25 in the United States among sports websites. The median age of viewers is 29; however, 66 percent of viewers are between the ages of 18 and 34 which is within Under Armour’s ideal target audience for the Armor 39 band. Also, out of all viewers on the website, 89 percent of users have purchased a product online within the last 12 months. This statistic is beneficial in finding the best site to advertise a sports related product. The average viewer browses through 5 webpages and browses for an average time of 7.5 minutes. This information allows Under Armour to analyze vital trigger moments where an advertisement for Armour 39 would be most effective.

Beachbody.com:

www . beachbody . com

Beachbody.com was founded in 1998 and according to alexa.com the site is ranked number one in the fitness category. The company has created the p90x and Insanity workouts that have become unbelievably popular in the fitness world. The audience of people that participate in these intense workouts are identical to the audience Under Armour is trying to market to with the Armour 39 band. These people are passionate about their training and could potentially be interested in tracking and increasing their will power and intensity levels. Beachbody has created a dynamic online support community called “Team Beachbody” to help customers stay motivated with their workout program from start to finish. Team Beachbody is a powerful customer resource, where trainers, coaches, and experts enhance the experience and results of each individual user. This website of over a million members and on average about 100,000 viewers per day is an ideal site to place a banner ad for Armour 39.

Shape.com:

www . shape . com

With a distinct focus on fitness and nutrition, shape.com provides information and inspiration direct towards women to achieve their health and wellness goals. Some of the efforts the site uses to

attract viewers include workouts, healthy recipes, and celebrity and “real women” success stories. Shape.com has 7.1 million average monthly users and 38 million monthly page views. It is necessary for Under Armour to advertise on a website that focuses on women’s interests in order to target both genders. Shape.com is a fairly new website however it is growing quickly with more viewers each month. In addition, Shape magazine has a very loyal and unduplicated audience where 40 percent of readers have read each issue of the magazine available for the year. Under Armour expects the same audience to view the site and through personalization we can hopefully create an experience to attract potential Armor 39 buyers.

Other Sites to Advertise

• Facebook- Social Media Network• Mensfitness.com- Top men’s fitness website• Fitnessmagazine.com- Top fitness and wellness website

Connections

Search Engine Optimization (SEO)-

The placement of banner advertisements is crucial in creating a successful marketing campaign. By using search engine optimization, Under Armour will be able to analyze optimal locations to place the Armour 39 advertisements. This tactic will help to generate the lowest cost-per-action and building the highest traffic at the lowest cost.

Branding-

By placing banner advertisements in multiple places creates the chance of users checking out the Armour 39 brand. The more times a user sees an advertisement in different places the more likely the user is to gain interest in the product. The banner advertisements will also help build brand and product salience and be more inclined to look at details.

Social Media (Facebook)-

Facebook is an ideal location for an Armour 39 banner advertisement to appear. Facebook is one of the most populated websites and generates the most viewers. Having a high volume website gives Under Armour the greatest amount of potential customers.

Social Media (Facebook)

Email Marketing

Search Engine Marketing

Search Engine Optimization

Personalization Branding

Banner Ads

Surveys

Research: Convenience Surveys

Overview

Surveys work in multiple ways, but they help an organization to gather information about a population or demographic market they are researching. Various types of surveys include Convenience Surveys and Probability-Based Surveys.

How it works

For Under Armour’s case, we would be interested in asking questions retaining to the interest level of Armour 39 as well as gauge interest on where would be best to advertise and sell the product. In addition to this, we can ask questions on how their experience with Under Armour has been as well as how their navigation was with the site, or the store. If a consumer has already bought Armour 39, the survey can cater to them based off of their thoughts or concerns as well as any recommendations they have in order to better serve them and our consumers.

Why it works

Surveys would help support our consumers and our business because it enables us to get feedback from customers and stay ahead of trends. Almost every aspect of our business could be aided by surveys and give us data on how to run more efficiently online. The online store can be improved by feedback as well as ads being placed in specific areas due to customers telling us where they found out about our products.

Social Media (Facebook) Email Marketing

Search Engine Marketing

Search Engine Optimization

Personalization Branding

Banner Ads

Surveys

How it fits

Surveys can fit in with other tactics such as personalization and emails. Emails are sent to users based off of how they respond to certain questions in the survey as well as what interests they reveal. Through information attained from Under Armour’s consumer database which gathers data from its online customers, we would be able to send out specified surveys to specific athletes of sports, gender dependent and geographical variables in order to get the most valuable information we can get.

Branding

Overview

Branding is used for virtually every company or organization imaginable. In the case of Under Armour, branding is essential due to the nature of the product and competition of market competitors. The way branding is broken down is through three key aspects known as Ethos, Logos, and Pathos. These are used in the influence of individual as well as the art of persuasion.

Ethos: A companies credibility, how outsiders view the corporation’s trustworthiness Pathos: Emotional Appeal Logos: Logic and reasoning; normally dealing with a the side of a decision regarding price

Through these aspects, consumers are able to gauge how they feel about a company. Under Armour already has a solid brand identity due to the relentless marketing and promotional work, but since Armour 39 is relatively new, it is important to evoke a positive standpoint on their ethos, pathos, and logos. There are many ways that Armour 39 will be viewed, but the fact that this is an online media campaign, covering the online essentials of the four basic strategies is most important.

1. Establishing Identity—Who are you? 2. Create brand meaning—What are you? 3. Eliciting a favorable brand response—What about you? 4. Forging appropriate brand relationships with customers

Branding can also be very influential to consumer relations in aspect of making an authority for your product. If consumers view you as an authority in your field, then you get more credibility and more likelihood of purchase. A strategy which will play into this include hosting events for Armour 39 such as a workout or training session in junction with professional athletes or endorsers. This will not only make die-hard athletes and work out gurus want to join up, but as well as giving consumers the faith that we will back up our product with sessions to help users understand the true functions and attributes of the product.

How it works

Branding ties all of our media campaign together. We will address these questions in an array of different strategies, but in the end, they line back up with the original goal which is to spread awareness and sell Armour 39.

Under Armour already has a website, but the goal is to use their folder on their website in regards to Armour 39. We suggest that you use multiple domain names to take up as much space and related space to Amour 39. Examples of this include taking multiple secondary domain names such as:

WWW.UnderArmour.com/Armour39 WWW.UnderArmour39.com WWW.Armour39.com

With this, the company will have a broader search basis as well as help gain space in search engines when users go to look for websites, thus building traffic.

How it fits

As said earlier, branding plays a large part into all of our marketing strategies. Through branding, it will give us a wider stance on search results, thus improving the results found from Search Engine Optimization, as well as reinforce points from Facebook and Personal Email due to the relationship aspect of these media.

Social Media (Facebook) Email Marketing

Search Engine Marketing

Search Engine Optimization

Personalization Branding

Banner Ads

Surveys

SEO—Search Engine Optimization

Objective

Search engine optimization, as it pertains to the Armour 39 product, will aim to provide web searchers the easiest access to the product that best suits their needs. By moving Under Armour’s web page as high up the list of returned results generated by search engines (specifically Google), it is our goal to direct as much traffic towards the Armour 39 page as possible. In this industry it is of paramount importance to be as optimized in this area as possible due to the limited number of major players in the market. Many of our potential customers are limiting their options to these major players, such as Nike, Reebok, Adidas, and Under Armour. With this in mind, it is our goals to make sure that these potential customers, at the very least, consider making their purchase with Under Armour. This strategy will also be in conjunction with the search engine itself. A reputable search engine is attempting to retrieve the most relevant results to the user’s organic search as possible. This will be closely adhered to in our strategy, primarily through the use of meta tags, in order to gain the best results through organic search engine queries.

Method

As mentioned previously, Under Armour will optimize their website for organic searches through the use of applicable meta tags. These will include our header tags that appear on the browser itself, web site descriptions as well as keywords. While we realize that search engines have altered their criteria to remove the keywords variable, it is in our best interest to make the assumption that this criteria may be altered again to re-include keywords in the algorithms used to prioritize results displayed. We will first start with the Under Armour home page, underarmour.com. Considering that underarmour.com is the most likely point of entry for any

visitor to the family of Under Armour web pages, it is obviously best to ensure that this page is optimized to draw attention to the company as a whole. Furthermore, we will be optimizing the accessories page at underarmour.com. Our product, Armour 39 is categorized as an accessory product and can be found through this page on the main site. We will next move through the navigation process and include the equipment tab on the accessories page. This is specifically where the Armour 39 product can be found. Finally, there is an Armour 39 page, which is actually rather difficult to find unless you search for the product on the underarmour.com home page. This would be the most crucial page to optimize in order to get customers the most information regarding the product, including testimonials from professionals athletes/fitness trainers to build credibility.

Page1- Under Armour

<html><head><title> Under Armour</title>

<meta name="description" content="Under Armour has one goal: Make all athletes better. By providing athletes with the highest performing gear possible, Under Armour helps athletes perform at their best."/>

<meta name="keywords" content=" heart rate monitor, increased performance, Under Armour, will power, under armour apparel, calorie tracker, UA, maximize fitness results, intensity calculator, Armour 39" />

Page2- Accessories – Under Armour

<html><head><title> – Accessories – Under Armour</title>

<meta name="description" content=" Under Armour has one goal: Make all athletes better. By providing athletes with the highest performing gear possible, Under Armour helps athletes perform at their best."/>

<meta name="keywords" content=" heart rate monitor, increased performance, Under Armour, will power, under armour apparel, calorie tracker, UA, maximize fitness results, intensity calculator, Armour 39" />

Connections

This strategy will go hand-in-hand with our search engine marketing strategy as well as our e-mail campaign. We will be matching our search engine marketing with searches that are similar to those that would return underarmour.com as a result. As a result, we will be using the keywords for our websites in our SEO efforts that are also used in our SEM efforts. Furthermore, we will be using our personalized e-mail campaign based on authentication and page views. Our

Social Media (Facebook) Email Marketing

Search Engine Marketing

Search Engine Optimization

Personalization Branding

Banner Ads

Surveys

SEO efforts will enable us to reach out to those customers that are looking for equipment/accessories other than Armour 39.

E-Mail Marketing

Overview

E-mail marketing focuses on authenticated users to market directly to them using previous views/purchases as a guideline for marketing tactics. One main objective of e-mail marketing is using the authenticated users likes as leverage to encourage future purchases through the use of advertisements and promotions. Also, e-mail marketing can be used to promote new/popular products to newly registered users.

Objective

The purpose of our e-mail marketing campaign will be to raise awareness to current Under Armour customers of the Armour 39 as well as encouraging new customers who have just registered with underarmour.com to look into information regarding Armour 39. Each e-mail will be catered to the user based on their purchase history, as well as the information they have supplied in order to create a username with the website.

The first criteria that will be used for our e-mail marketing campaign will be the most basic question asked of new members: gender. Our e-mails to customers will be geared towards gender first and foremost. Considering that the Armour 39 has two major endorsements from both George St. Pierre and Natalie Uhling, gender will determine which of these spokespeople will be featured in the e-mail. Furthermore, we will be advertising to customers based on

viewing/shopping history. For instance, if a authenticated user has looked extensively at water bottles, compression shorts, and other fitness related equipment/clothing, then we will send them an e-mail regarding the Armour 39 in order to appeal to their interests as well as ours.

Method

By sending e-mails based on user logins as well as purchase/view history, we will be able to maximize our efforts to receive the best results as far as click throughs are concerned. Seeing as our main goal is to gain as much exposure to our consumers as possible, if we can appeal to their individual likes as much as possible then our e-mail campaign will be more successful. The amount of personalization involved will be directly related to the success rate of our campaign. Below is an example of what an e-mail targeted towards males would look like to promote the Armour 39:

Social Media (Facebook) Email Marketing

Search Engine Marketing

Search Engine Optimization

Personalization Branding

Banner Ads

Surveys

Connections

The biggest connection to e-mail marketing will be personalization. These two strategies will go hand-in-hand as the success of the e-mail marketing campaign will depend on how well the e-mail relates to the individual customer. For example, an e-mail with multiple male UFC fighters endorsing the product will not appeal to our female customers. The same would apply for our male customers as well

Personalization

Overview

Personalization uses technology to acknowledge and acclimate to the variety of preferences

desired between individuals. The Web can serve as the matchmaker that discovers and delivers personal

information and individualized products. Some of the benefits of personalization are product distinction where a standardized good becomes a specialized solution and turning an experienced good into a

search good. A few other benefits are the low cost access to luxury and status of personalized services

and increased customer loyalty. The client has to go through three steps to successfully gather

information from an individual to have an understanding of their interests and preferences. These steps

are:

1. Authenticate:- The individual has to log in on a website by providing a token, such as a password or

other information, used to identify the user- Creates trust in the identity of the person communicating

2. Associate:- This step helps connect observable online choices with a customer profile- The more information the user provides to the client, the easier it is to understand their

preferences and gives the client the ability to focus on the user’s interests3. Interact:

- The client can use the information gathered to personally market to an individual - Each increase in interactivity should build and deepen customer relations

Objective

Under Armour will use personalization to create a more appealing and individualized experience

to users viewing Armour 39 advertisements. This tactic will help build a connection between the user

and the Armour 39 band. The overall goal of personalization is to reach the highest point of relevance to

the customer’s interests with the lowest sense of intrusion. When a user logs in to their Under Armour

account, a history of a user’s purchases and searches are recorded. The purchase history data and

personal information collected from the user’s account will be beneficial in understanding the user’s

interests and preferences. Personalization will be used throughout the campaign in multiple tactics to give the user a unique experience that builds brand and product recognition with the purpose of

building a loyal consumer base.

Method

The two approaches that will be used to create personalization for Under Armour’s users are mass

customization and personalized messaging. The objective of mass customization is to blend standard

products with individual information. Personalized messaging will be used by tracking consumer needs

and choices across repeated interaction to individualize messages that are directed to the users. The

methods in which the two approaches will be used are explained below:

• Mass Customization-

The Armour 39 band is a standardized product that can be personalized to give the user an experience that is enjoyable and beneficial. The approach Under Armour can use to successfully use mass customization is to utilize collaborative customization. Collaborative customization requires online reconfiguration of a product to match consumer preferences. This approach can be accomplished by permitting the user to change the color of the band and view

the final product before purchasing. This will give the user the option to pick their favorite color as opposed to wearing a standardized product. Another way collaborative customization can be used is to give the user the option of choosing different calibration methods that are geared towards the user’s sport or activity. Not every aspiring athlete who is intense and passionate about honing their bodies and maximizing their results works out in the same way. By personalizing the calibration method for the Armour 39 band it will give users the experience necessary to maximize the purpose of the product. There are a variety of ways to train and work out and Under Armour is giving the user the opportunity to choose their method.

• Personalized Messaging:

Under Armour can use their customer database to apply a one-to-one marketing strategy. By collecting customer preferences the company can use personalized messaging to build customer loyalty and an individualized experience. When a user logs in on the Under Armour home page a personalized greeting will appear with the user’s name. Now that the user is logged in and their history is retrieved from the database, it will be easier to formulate personalized product suggestions. For example, if a customer has recently purchased a pair of running shoes, some work out apparel, or training gear, a personalized message will arrive with an advertisement stating the name of the user with the suggestion of purchasing the Armour 39. To go even farther in depth with the individualization, the advertisement for the Armour 39 will differentiate according to the gender of the user. If the user is a female, the advertisement endorsed by Natalie Uhling, an inspiring and leading fitness instructor, will appear. If the user is a male, the advertisement endorsed by George St. Pierre, a premier UFC fighter, will appear. Other ways to personally address a user is through the email marketing tactic and the survey tactic. With the email marketing tactic, Under Armour has the opportunity to personalize the email with users name and why they might benefit from the product based on previous purchases. This method is similar to addressing the user on the webpage but focuses on the point that the company is interested in their customer loyalty. Also, through personalizing surveys Under Armour will be able to track personal preferences and emphasize to the customer that their loyalty is important.

Connections

Email marketing-

Every email that is sent will be personalized and focused on our specific target audience. By analyzing

the customer’s history it will aid in customizing a message that is geared towards the wants of the

customer. The audience Under Armour needs to focus on is the users who are passionate about their

fitness and want to progress.

Surveys-

Social Media (Facebook) Email Marketing

Search Engine Marketing

Search Engine Optimization

Personalization Branding

Banner Ads

Surveys

Surveys are an ideal way to understand a user’s preferences and wants. The more information that is

known about a user, the easier it is to market. By personalizing surveys it will provide information about

the best way to advertise the Armour 39 product to the user.

Social Media (Facebook)-

Facebook is a social media network that attracts millions of viewers. If a banner ad or Armour 39

information page is personalized to the user it will be beneficial. With the use of personalization on

social media it will generate a one-to-one marketing experience that will build customer loyalty.