Network Marketing Strategy- How to Make the most of the Pinterest changes!
Unconventional Social Media Marketing Strategy: Pinterest
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Transcript of Unconventional Social Media Marketing Strategy: Pinterest
Social Media Marketing Forum:Unconventional Marketing
StrategiesA Pinterest Crash Course in 15 Minutes
Stacey MillerSenior Social & Media Relations Manager
OutMarket
B2B B2C RetailAssociationsNon-Profits EducationFinance Healthcare Real EstateEntertainmentFood & Beverage
Industries you wouldn’t expect…
6 Reasons to Use Pinterest
• A visual way to represent a brand that engages new prospects or customers
• Drive awareness• Humanize the brand and engage a
visual community• Discover trending content for content
marketing• Drive traffic• Drive sales
What to Pin
• Photos and graphics from your website • Customer testimonials• Product screenshots • Photos of employees• Lifehacks your product/service achieves • Industry knowledge or graphics • Helpful visual resources• Repin other pins – like a RT or FB share
How to pin
Pinterest in 5 min a day
• Follow three new Pinners• Like five new pins • Repin two pins from other Pinners • Pin 1-2 images of your own to your
own boards • **Bonus: Pin your images to group
boards
Analytics
• New profile metrics show which of your Pins and boards appeal to people the most• Audience data tells you who’s
interacting with Pins from your site, and which ones they like most • Site metrics shows how Pins from
your site are doing with repins and clickthroughs
Pinterest in Google Analytics
https://www.outmarket.com/blog/social-infographic
https://www.outmarket.com/blog/social-infographic/?utm_medium=social&utm_source=pinterest&utm_campaign=infographic&utm_term=wed-1pm
Tools to use with Pinterest
Make the most out of Pinterest
• Create a content strategy • Leave no image unpinned• Link every single image back to a
page on your website • Include hashtags and a call to action
where appropriate • Remember that it’s a social
community just like Twitter or Facebook
Tweet me: @staceylamiller
Email me: [email protected]