[Un]common Sense: 10 Rules of Doing PR In Emerging Markets

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Rules for conducting successful PR in emerging markets 10 11

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Robert Holdheim presentation at the ICCO Summit 2014 in New Delhi

Transcript of [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Page 1: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Rules for conducting successful PR in emerging markets

1011

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Complexity Rules

(embrace it)

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Push theBoundaries

(play on adifferent field)

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Lead the Market

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(… but NOT bytoo much)

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Grow thePie

(not just your piece)

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Mind the Gap!

(know your audience)

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It’s all about the

Talent

(you’ll have to grow your

own)

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Content is King

(context is queen)

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Go Digital,Go Mobile!

(leapfrogtraditional

approaches)

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It is all about the

Experience

(adopt a direct

approach)

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Integrate, Integrate, INTEGRAT

E!!

(integrate)

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Expectthe

Unexpected

(success redefined)

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