UNCHAINED at last

Communication Recommendation

Andrea Kwamya

Vasso Patrikiou

Thomas Drew

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Unchained Brief History

MISSION

to “[help] women and girls leave or avoid arranged/forced marriages” by providing pro-bono legal, social and psychological

services.

UNCHAINED at last

Ground Research Interview

“I’m of the belief that those who want to see change will be part of that change. I always [ran for] positions of clubs that I thought had greater potential… willing to put in extra hours for something that I believe in.”

-Andrew A. Carnegie Mellon MBA Graduate

At Jews United for Justice, “we try to offer different levels of engagement.”

“Younger people recognize their roles…and want to

leverage their privilege to fight in solidarity.”

-Anya van Wagtendonk, Communications Department

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Objective

Introduce 20 or more Unchained Clubs in

the US by 2017 starting with New

York and New Jersey w/ $1000 budget.

Target Audience

Male and Female Students Age: 16-24 Interests: Humans Rights, Feminism, Social Justice

Planning SMART GOAL

UNCHAINED at last

Social Media Facebook Campaign

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Social Media Facebook Campaign

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Social Media Facebook Campaign

STOP FORCED MARRIAGEGive her HOPE

#UNCHAINEDCLUB

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Video Promo “Make a Change With Unchained at Last”

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Logistics Social Media Campaign

Costs ChallengesCosts Challenges

Suggested $300 on FB Adverts Choosing daily vs lifetime

Finding the target

Allocating actors/videographer

Price to film: negotiable

Timeline

UNCHAINED at last

Charity Fundraiser Annual Benefit

Dance-A-Thon & Silent Auction

New volunteers Can involve local, schools, colleges, businesses, and general community

Lasts 4-24 hours Auctions can lead to sponsorship

Annual events create regularityCost Flexible

UNCHAINED at last

Logistics Annual Benefit

Costs ChallengesCosts Challenges

DJ $200- $1000/ 4 hours Finding a venue

Fundraising/planning

Getting sponsorships

Venue space: varies

Timeline

UNCHAINED at last

Thank You!