Unbearable Lightness of M2M Forecasting (ETSI 2014)

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COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Marc Jadoul ( @mjadoul) Sophia Antipolis, 10 December 2014 THE UNBEARABLE LIGHTNESS OF M2M FORECASTING

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"The Unbearable Lightness of M2M Forecasting", keynote presentation at the ETSI M2M Workshop in Sophia Antipolis, December 2014

Transcript of Unbearable Lightness of M2M Forecasting (ETSI 2014)

Page 1: Unbearable Lightness of M2M Forecasting (ETSI 2014)

COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Marc Jadoul ( @mjadoul)

Sophia Antipolis, 10 December 2014

THE UNBEARABLE LIGHTNESS OF M2M FORECASTING

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GOOD MORNING.

HOW WAS YOUR BREAKFAST?

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BREAKFAST IN 2020

Perfectly baked bread

thanks to the wireless

temperature sensor

implants in the dough.(1)

A connected egg tray tells

you how many eggs you have

left in your smart fridge.(2)(3)

Your cup monitors the

temperature of your tea.(6)

The smart bowl calculates the

calories you’re taking in.(4)

This smart spoon assists

people with hand tremors.(7)

(1) http://www.powerretail.com.au/case-profiles-studies/high-tech-bread/

(2) http://gigaom.com/2013/08/20/podcast-hard-boiled-quirky-and-ge-will-connect-your-eggs-and-crack-open-the-iot-space/

(3) http://www.nbcnews.com/tech/gift-guide/out-milk-lgs-new-smart-fridge-will-let-you-know-n99531

(4) http://www.npr.org/blogs/thesalt/2014/07/15/331402697/calorie-counting-machine-may-make-dieting-easier-in-the-future

(5) http://www.telegraph.co.uk/technology/10364890/WiFi-kettle-allows-you-to-boil-water-from-bed.html

(6) http://www.instructables.com/id/Smart-Coffer-Cup-Temperature-Reminds-For-Your-Hot-/

(7) http://www.voanews.com/content/smart-spoon-allows-parkinsons-sufferers-to-feed-themselves/1830217.html

The iKettle was switched on

while you were still in bed.(5)

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A TYPICAL FAMILY HOME

COULD CONTAIN MORE THAN

500 SMART DEVICES BY 2022

Gartner, September 2014

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THE NEXT STEP IN INTERNET EVOLUTION

Pre-internet era

Internet of

CONTENT Internet of

SERVICES Internet of

PEOPLE Internet of

THINGS

SOCIAL WEB 2.0 WWW H2H M2M

+ + + +

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Source: Gartner, July 2014

Internet of Things

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Source: gsmaintelligence.com

Image: http://gizmodo.com/a-map-of-every-device-in-the-world-thats-connected-to-t-1628171291

BY THE END OF 2014 THE NUMBER OF

MOBILE-CONNECTED DEVICES WILL HAVE

EXCEEDED THE WORLD’S POPULATION

AND THIS IS JUST A BEGINNING …

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212 BILLION ‘THINGS’ IN 2020

26 BILLION ‘UNITS’ BY 2020

$8.9 TRILLION GLOBAL REVENUES

BY 2020

$300 BILLION SERVICES REVENUES

IN 2020

$1.9 TRILLION GLOBAL ECONOMIC

VALUE IN 2020

Source: IDC, October 2013 Source: Gartner, March 2014

THE ‘INTERNET OF THINGS’ IN 2020: IT’S GOING TO BE

BIIIIIG, THOUGH NOBODY REALLY KNOWS HOW BIG…

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ARE THEY REALLY TALKING ABOUT THE SAME TOPIC?

25. A scenario in which everyday objects connect and

share data with applications and with each other.

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DID THEY COUNT EVERYTHING?

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(1) http://www.m2mnow.biz/2013/05/11/11795-container-tracking-systems-installed-base-grew-54-in-2012-says-new-berg-insight-report/

(2) http://www.dutchnews.nl/news/archives/2014/09/schiphol_airport_tests_cameras.php

(3) http://www.bbc.com/news/technology-25197917

(4) http://www.psfk.com/2014/01/true-love-bra.html

(5) http://www.idownloadblog.com/2014/01/06/ces-2014-kolibree-toothbrush/

(6) http://smartinteractionlab.com/whistle-connected-dog-collar/

(7) http://www.independent.co.uk/life-style/gadgets-and-tech/baidu-launches-smart-chopsticks-to-detect-contaminated-food-9711478.html

(5)

(6)

(3, 4)

ALL ‘THINGS’ GREAT AND SMALL

(7)

(1)

(2)

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THE SHORT TAIL VS. THE LONG TAIL

# Applications

KILLER APPS

THE LONG TAIL

SEGMENT/INDUSTRY/

BUSINESS SPECIFIC

Assets/Application

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1 car Cellular data

Bluetooth

Wi-Fi

Homelink

TPMS

(GPS)

5 connections 100 sensors

Air–fuel ratio, blind spot monitor,

crankshaft position, curb feeler, defect

detector, engine coolant temperature,

Hall effect sensor, manifold absolute

pressure, mass flow, oxygen, parking

sensors, radar gun detector, speed,

throttle position, tire-pressure, torque,

transmission fluid temperature, turbine

speed, variable reluctance, water-in-

fuel, water-on-windshield, wheel

speed, etc. etc.

WHAT ARE THEY ACTUALLY COUNTING?

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A COMPLEX AND DIVERSE ECOSYSTEM

Based upon: Matt Turk, Sutian Dong, FirstMark Capital, 2013

YOU ARE

HERE

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ARPD/ARPC AT A FRACTION OF

TRADITIONAL VOICE & DATA ARPU

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POSSIBLE ROLES OF A SERVICE PROVIDER

Connectivity & SIM wholesale

M2M onboarding, AAA, device management, analytics, security, …

Fostering applications to increase network utilization. Integrating ‘things’ into applications

End-to-end solutions for verticals and consumers.

NETWORK

+ TRANSPORT M2M PLATFORM

DEV. PORTAL

+ STOREFRONT

APPLICATION

HOSTING

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WHY SHOULD WE CARE ABOUT STANDARDS?

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EXPERIENCE ‘BY DESIGN’

manageability performance

scalability

interoperability

security

APIs virtualization

FCQ

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ARE YOU READY FOR

THIS NEW EXPERIENCE?

Fido @connected_collar 3h

Your dog needs a walk

Inventory @my_suitcase 2h

3 pairs of fresh socks left

Coffee @percolator3288 12m

Coffee will be ready at 10:45

Time Keeper @Timekeeper 2m

Conclude your talk NOW!

Mike @ETSI_microphone3 5s

The next speaker is ready ;-)

Home Discover Activity

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KEEP CALM

AND

REPLAY THESE

WEBINARS http://www.onem2m.org/btchannel.cfm

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THOUGHT OF THE DAY…