UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV
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This presentation to students in the UMSL Digital Media Marketing certificate program explores how content for broadcast TV stations is created, refined and shared. I take a look at where content for TV news websites comes from and how social media plays a role in increasing traffic to those websites.
Transcript of UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV
Jill Hampton
• Retail – Y-kiki Divers– Y-kiki.com (+FB)
• Affinity– LindenwoodPark.org (+FB)– Gateway Hammerheads (FB only)
My Mantra
Timely~
Consistent
~
Relevant
My Mantra
Consistent
~
Relevant
~
Timely
Website Content
Found Content
Viral Stories, Videos, Photos
Stories of Interest from Sister Stations
Press Releases
CNN & FOX
Packages & Live Guests
Website Content
• Local v. National/International
• “Good” news v. “bad” news
• Link to internal content
• Follow ups
• You can be playful
• Keep it fresh
Website Content
• All stories are about people
• Discussions/comments
• Picture 1,000 words
• Related content
Website Content
• Some things go crazy in one market and flop in another.
• If it sparks your interest, it will likely spark your audience’s also.
• It’s good to get creative. When you see something that makes you look closer, see if you can work it for you.
Facebook Content
• Frequency
• Talkability
• Engagement
• Eyeballs on the main website
Facebook Content
• Personal page
• Fan page
• Group page
• When to use which
• Who “owns” page?
Facebook Content
• Clear goals make evaluation easier
• Page view & unique visitors = $$$
• All actions lead to main goal
Facebook Content
• 3 types of posts– Preview– Photo– Link/Status Update
– Video
Twitter Content
• Breaking news
• Frequency
• Engagement
• Eyeballs on the main
Other Social Media
• YouTube
• Vine
• Google+
• Tumblr
• Path
• Bonfyre
Managing Social Media
• HootSuite / TweetDeck
• SocialFlow / WildFire
• It takes a village
• Empower contributors
• Encourage & motivate
Thank you!
Please feel free to ask questions … @JillSTL
