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CONFIDENTIAL

WWW.UMMAHFOODS.COM

Administrator Role

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LS: 05/08/2008 16:17:00

VERSION 1.0

UMMAH FOODS LTD PO Box 1858 • ILFORD

ESSEX. IG5 0WD Email INFO@UMMAHFOODS.COM

Phone 020 8252 6004

Observer Newspapers "One to Watch!" 2008

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TABLE OF CONTENTS

1 JOB SPECIFICATION ................................................................................... 3

2 COMPANY QUICK FACTS .......................................................................... 3

3 UMMAH FOODS COVERAGE ..................................................................... 5

3.1.1 Daily Mirror .........................................................................................11

3.1.2 Sunday Times ........................................................................................12

3.1.3 BBC Business News ..............................................................................13

3.1.4 Muslim News Awards for Excellent 2007 ...............................................14

3.2 PRESS RELEASES ........................................................................................15

3.2.1 Ummah Caramel Launch ......................................................................15

3.2.2 Ummah Orange Launch ........................................................................16

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1 JOB SPECIFICATION

Title: Administration & Research

Time 4 half days per week. Monday, Tuesday, Wednesday, and

Thursday.

Duration: Part time. Please note this is not a summer job.

Salary: £13,000 pro rata

Probabtion: 1 month and 3 months probation period

Role: Ummah Foods requires a part-time administrator to help in the

areas of (1) administration, (2) research, and (3) sales.

Skills Req:

• Strong written & verbal communication skills • Ability to produce high quality written documents to

different audiences in a short period of time.

• Basic IT skills including Microsoft Office, and email.

• Ability to carry out detailed research and manage

information.

• Ability to establish build and maintain strong working

relationships with a wide range of clients.

• Ability to manage competing priorities, tight deadlines and

deliver results under pressure.

• Ability to work as part of a team and support team members

• Knowledge and experience of issues affecting Muslim

communities an advantage

• Knowledge of desktop publishing packages an advantage

Applying: Please email CV with covering email and two references to

info@ummahfoods.com

2 COMPANY QUICK FACTS

Company: Ummah Foods is the UK’s leading supplier of specialist chocolate products specifically made for those who place importance on the

purity on what is in their food and how it is made. Ummah Foods

makes chocolate that is free from animal products and is

manufactured in pure environments that do not risk contamination

by alcohol or other products of concern to ethical and healthy eaters. Ummah Foods chocolate range is fully Halal compliant

In the UK, Ummah Foods has successfully negotiated distribution

agreements with three of the top four major supermarket chains.

ASDA (Walmart), Tesco and Morrisons stores stock the Ummah

Foods confectionary snacks.

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Origins Founded in London in 2004 by Khalid Sharif, Ummah Food’s

primary objective is to provide healthy and ethical products to

groups and communities that are not always fully catered for by the

major western food producers and the major supermarkets.

Locations: Headquartered in London, UK.

Product Ummah Foods currently offers two distinct product ranges:

Focus: High Brand Value Chocolate Bars

A range of five well packaged luxury chocolate bars designed to

appeal to the discerning consumer who understands the value of

paying a premium price for a premium product.

The range comes in five enticing flavours providing a truly perfect

tasting experience for the discerning consumer:

• Intriguing Dark Chocolate that is made from 60 per cent

pure cocoa powder;

• Rich and Cool Milk Chocolate with a hint of the Orient;

• Mysterious and Exotic Smooth Milk Chocolate laced with raisins and crushed peanut;

• Fresh-tasting Milk Chocolate with crushed peanut;

• Luxurious raisin-filled Milk Chocolate treat.

Fun Confectionary Snacks

A growing range of fun products designed to appeal to the young

and the young at heart:

• The Orange Chocolate Bar offers a contrasting explosion of

taste between the smooth chocolate and the zesty orange

filling.

• The Caramel Chocolate bar provides a combination of

smooth and succulent appealing flavours

Social Issues:

Ummah Foods supports the objectives of Fair Trade. However, the

Company’s social priority is to help “at home” and to promote

solutions to the more immediate economic and social challenges

that affect the quality of life of many in the UK and in other

geographical markets that Ummah is active in.

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3 UMMAH FOODS COVERAGE

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All articles can be viewed at http://www.ummahfoods.com/press.html

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3.1.1 Daily Mirror

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3.1.2 Sunday Times

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3.1.3 BBC Business News

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3.1.4 Muslim News Awards for Excellent 2007

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3.2 Press Releases

3.2.1 Ummah Caramel Launch

UMMAH FOODS LAUNCHES FIRST EVER CHOCOLATE BAR FOR 3

MILLION SWEET TOOTHED MUSLIMS

Ummah Foods announces the launch of the first chocolate bar for the

three million strong sweet loving Muslim community in the UK on the 1st

May 2004. The milk chocolate bar with a caramel filling is the first of

many confectionery products that will be hitting the stores soon under the Ummah Foods label.

Ummah Food’s Director Khalid Sharif, 30, plans to follow in the footsteps

of other community based business and turn Ummah Foods into a global brand for quality and community.

Mintel estimated Muslim spending power at twenty billion pounds in 2002, and now Muslim consumers can choose to support businesses that

practice community responsibility through their purchases. For every

Ummah Foods product sold, ten percent of the profit will go to charities and community projects. Ummah Foods hopes to partner with and

support education projects, homeless charities, humanitarian and

community projects. On a local level it wants to encourage greater

achievement in schools, assist young artists and journalists.

Ummah Foods plan is also to support and boost the current revival of the Islamic art scene by employing up and coming British Muslim artists for all

its packaging designs. We aim to support the Muslim community in Britain at every level in this company, even if it means rewriting the rules

of business.

Preparation for the next set of products, which includes chocolate orange,

is well underway, and for the first time the target market will be in the

UK. France and Germany to follow. Ummah Foods aims to reach the one billion Muslim consumers globally with its goods and its vision of helping

and supporting Muslim and non-Muslims in need across the world.

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3.2.2 Ummah Orange Launch

“THE UMMAH IS CHANGING” Aerosol Arabic and Muslimyouth.net join the launch of the UK’s second

MUSLIM chocolate bar

London, October 2005 - Ummah Foods today announced the launch of the Ummah Orange chocolate bar. The Halal milk chocolate bar with an orange creme

centre is the second of Ummah Foods’ products and will hit the stores after

Ramadan 2005. Following on from the original Caramel bar it will similarly be available in Islamic Book Shops, Newsagents, Grocers, Mosques, Hospitals and

Universities reaching the ever increasing number of Muslim consumers in the UK. The launch of Ummah Orange is encapsulated by Ummah Foods’ new brand ethos

"THE UMMAH IS CHANGING" – the theme of all future branding and marketing exercises. The Managing Director of Ummah Foods, Mr K Sharif, perceives the

brand as an articulation of the “changing Muslim world and its culture” moving

forward in an exciting and wholesome manner. Sharif reiterates, “Like all our products the Ummah Orange will be halal and ten percent of all net profits will go to

Muslim and non-Muslim charities as well as community projects.”

This socio-political venture is mirrored between the partners and the brand itself: Sharif stated in reference to Ummah Orange, “Launching has taken slightly longer than we expected but it was worth the wait. We have been able to harness strong

relationships with our partners each representing needs of the wider community: Ummah Foods is a charity and community orientated business; Aerosol Arabic gives

voice to urban Islamic artists; Muslimyouth.net provides a crucial service to the, so

far ignored, British Muslim youth."

The revival of Islamic Art amongst British Muslims aptly reflects the idea of “The

Ummah is changing”. In support for Aerosolarabic.com Ummah Foods

commissioned the up and coming British Muslim artist, Mohammed Ali, to design the Ummah Orange wrapper.

Ali stated “I don’t usually do product packaging, however Ummah Foods and “the Ummah is changing” is a philosophy and company I was keen to support and work

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with. For the Ummah Orange packaging I tried to illustrate the idea of “the Ummah

is changing” by pictorially expressing the evolving British Muslim identity using a traditional Arabic script in the guise of contemporary graffiti. The two juxtaposed

styles complement each other, representing the current endeavour for Islam to

emerge with its own distinctive and balanced identity in the West.”

Muslimyouth.net’s Project Manager Imran Saithna expressed his enthusiasm

passionately advocating how "it has recently become clear that the future of Muslim

enterprise in the UK lies in collaborative partnerships with both Muslim and non-Muslim socially conscious organisations."

Mr Sharif added "It is important for Ummah Foods to work closely with charities. Ummah Foods is young and thus does not have global reach or vast financial

capability however there are limitless areas where a company our size can support

the community. Our sponsors greatly appreciate the publicity leveraged from such a launch as it does successfully increase awareness of their own efforts in the

community. We created the Ummah Foods Business model intending to perpetuate

the integration of charity and community projects at every single level of our

business. I think there are too many expectations of new companies to be everything to everyone, we would like to lead by example to show that small

companies can work successfully alongside charities” Ummah Foods will be carrying out marketing in the mainstream media, Muslim

media, as well as a more targeted campaign raising awareness of “The Ummah Is Changing” in the streets and mosques, for example. In collaboration with

Muslimyouth.net a marketing campaign is being prepared for national roll out throughout the Muslim holy month of Ramadan. Ummah Foods will also be working

with Muslimyouth.net's parent organisation Muslim Youth Helpline to provide 2,000

chocolate bars for their Ramadan Prison Campaign – the Helpline is preparing to send Eid gifts to young Muslims in prison. Mr Sharif said "The work this charity is

doing is amazing, and since 10% of the prison population is Muslim we need to address the matter with urgency. Muslimyouth.net is Britain’s first online support and guidance forum for Muslim youth. The forum provides an open space for young

Muslims to discuss issues which are relevant and important to them, without fear of censure or condemnation. Sharif appealed that “they still need more funding for

this project so I invite other companies to get in touch in order to help facilitate

their fantastically important work which would perish without the community’s support".

The Ummah Orange Creme Chocolate launch will be at the Halal Food Exhibition of

the World Food Market in London in November, with mainstream availability planned for December 2005. The product will have a recommend retail price of 40

pence.