Ultra-Broadband Forum 2015 8-9 September 2015 | Madrid, Spain

BT Sport – reinventing BT’s approach to IT

Howard Watson

BT Chief Architect & MD Global IT Systems

BT TV – a three year BT went from this: To this:

BT TV evolution

Making content mobile

BT.com timeline

2002 1m page views/day

2006 2m page views/day

2007 2m page views/day

900k orders online

2012 2.4m page views/day

1.3m orders online

21m self service Txns

500k Homepage views/week

28% online share

2013

4.3m page views/day

3.5m orders online – 38% online share

30m self service Txns

12m Homepage views/week

9m email logins/week

Monthly share in advertising revenues

Re-launch of BT.com

Announce BT Sport

Mail

Peak order volumes at BT Sport launch

B T Sport - W eekly orders captured containing B T Sport

300000

250000

200000

150000

100000

50000

0

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BT Sport: ‘glass to glass’ - content to playout

UK Media

Network

Getting BT Sport to customers

• One of the fastest growing TV services in the UK

• 5 million customers subscribe to BT Sport

• 3 million via BT TV, satellite, DTT or digital subscription

• >1m BT Sport app downloads

• iTunes Store “Top App” soon after launch

• 10,000 commercial premises across the UK

IP distribution for BT Sport

FTTC

FTTC

TVC Core Nodes

wCC CDN

TVC Headend

RAN x4 Off-Net

NGA IL2S

WBC CMSAN

NGA IL2S

IS CA SR

BRAS BEA

MAR

Protect Encode

Akamai

DPI

Re-transmission

Play out

Encoding

CDN

Selection

Akamai

BT Sport digital architecture

• Video services • Non-live

• Short form clips

• Catch-up VoD

• Live

• BT Sport 1 & 2

• ESPN

• Digital exclusives

• Content delivery network • Provides scale for content delivery

• Customer management • Establish and maintain BT OneID

• Identify and authenticate user

• Web publishing • Shared platform with new BT.com

• Editorial team at BT Studios

• Data services

ccp

Reporting

Data Feeds

Non-Live

Video

Live Video

Source

21cn

Authentication

Usage Tracking

BT.Com Platform

3rd Party

Services

AVS(Accenture

Video Services)

Azure Cloud VoD

Live Video

Avquisition

Web

CDN

Video

CDNs

Serv

ice C

onsum

ption

Seamless user experience

BT Sport Service Management

How TV has changed BT’s IT

• Making Broadband TV-centric

• Securing the right skills

• Aligning our contact centres

• Managing capacity to cope with new peaks in

demand – Ultrafast/G.fast

• Changing how we manage ‘change windows’

• Realising the importance of the digital offering &

‘second screen’

• Managing content – audit, logging, security

enforcement

• Analytics to identify and resolve issues

What will the big challenges be over the next 5 years?

• Going all IP from TV to production

• Adding more interactivity, more interaction on digital apps, more synchronisation

between apps and TV

• Use of the cloud for recordings and functionality which doesn’t rely on the STB

• Making TV solutions more IT-centric, not specialised

• Keep improving quality – UHD HDR

• Personalising the experience

• Maximising Virtual Reality

• Enabling direct TV purchases

Ultra-Broadband Forum 2015

Thank you