100%Open 2015

UKWIR Challenge Design Workshop

9 February 2015 1

100%Open 2014Wireless Network

9 February 2015 2

Network: CHW-Guests

100%Open 2014

Welcome

100%Open

9 February 2015 3Intro

100%Open 2015Challenge Design Tool

9 February 2015 4

100%Open 20159 February 2015 5Build on ideas

100%Open 20159 February 2015 6Lean in don’t lean back

100%Open 20159 February 2015 7No gadgets until the break

100%Open 20159 February 2015 8The rule of two feet

100%Open 20149 February 2015 9Chatham House Rules

Participants are advised not to

share anything confidential, and

so are free to use any information

received, but neither the identity

nor the affiliation of any other

participant, may be revealed.

100%Open 2015Introduction

9 February 2015 10

Constellations

100%Open 2014Introduction

9 February 2015 11

Introduction and Context

- Steve Whipp

UKWIR Project Manager

100%Open 2015

UKWIR Project Steering Group

Name Company Role

Paul Henderson Welsh Water Client Manager

Hans Jensen UKWIR Client Manager

Lewis Jones South West Water Steering Group

Mark Keen Southern Water Steering Group

Martin Bradley Welsh Water Steering Group

Mark Jones Severn Trent Water Steering Group

Kieran Brocklebank United Utilities Steering Group

Mark Williams Scottish Water Steering Group

George Ponton Scottish Water Steering Group

Chris Jones Northumbrian Water Steering Group

Paul Rutter Thames Water Steering Group

Sarah Gledhill Yorkshire Water Steering Group

Barrie Holden Anglian Water Steering Group

Steve Whipp Independent Project Manager

UKWIR Project Steering Group

100%Open 2015

Why are we here?

The UKWIR Programme Group asked:

• “Are we missing an opportunity by not undertaking open innovation?”

• “How could we benefit from undertaking Open Innovation with a much wider community than we traditionally turn to for ideas?”

• “How would we run competition to stimulate new ideas that might be better if they actually are generated by our customers?”

• “Could use of social media be an opportunity to influence customers through providing better communication and understanding which would lead to a more empathetic relationship”

The UKWIR Board sees this as a novel project but one that is entirely appropriate and an activity which is “safe” in working under the UKWIR Brand.

We have reviewed open innovation facilitators from around the World and 100%Open has been engaged to lead us through an exercise to answer these questions.

Why are we here?

UKWIR PM03 A Design and Innovation Competition 100%Open challenge design workshop 28 Jan 2015

100%Open 2015

Outcomes from today

To: • provide an understanding of open web-based crowd

sourcing to provide innovative challenge solutions,

• discuss options for development of an UKWIR demonstration challenge,

• agree the topic(s) and scope of challenge(s) as well as to learn about and agree the language to be used,

• agree involvement of working group in the challenge.

Outcomes from today

100%Open 2015UKWIR challenge design workshop

9 February 2015 15

Introduction to

Open Innovation

Roland Harwood

© 100%Open 20159 February 2015 16The Birthday Paradox

What are the chances that two people in this room

share the same birthday?

100%Open 2015Birthday Paradox

9 February 2015 17

The probability of 2 people sharing the same

birthday is over 50% with just 23 people in a

group, and 99% in a group of just 57 people.

© 100%Open 200909/02/2015 183 minute JV

“A new idea is nothing more or less than the combination

of old elements.”James Webb Young

100%Open 20153 Minute Joint Venture

1. Turn to somebody you don’t know.

2. Introduce yourselves to each other.

3. Find something you could do together.

4. Give your joint venture a name.

3 Minute JV

© 100%Open 20159 February 2015 21Open Innovation

Innovating with partners by sharing the risks

and the rewards.

100%Open 20159 February 2015 22

22

More important to us

Less important to us

Sub-contract Archive

Do it ourselves Open

Innovation

Within our

capability

Outside our

capability

Open Innovation

100%Open 20159 February 2015 23Two Models of Open Innovation

• Starts with ‘what’ question: an innovation

brief detailing a specific unmet need

• Is a competitive marketplace amongst

customers, suppliers or users

• The innovation process is mediated by a

Trusted Agent

• Innovations are extracted through a

linear process

• Tend to be internal routes to market (e.g.

license deals)

Discover

• Starts with a ‘who’ question: finding

partners to explore a broad opportunity

• Is a cooperative community & process ,

with customers, suppliers or users

• The innovation process is facilitated

through a Catalyst

• Innovations are built using an iterative

process

• Tend to be external routes to market (e.g.

joint ventures)

Jam

100%Open 2015The Open Innovation Process

9 February 2015 24

© 100%Open 2015Case Study – The LEGO Group

We helped LEGO create their open innovation strategy and develop an ideas

platform rolled out to all employees and to an external community of 500,000 people.

09/02/2015 25

100%Open 20152 degrees of Separation

9 February 2015 26

"There are more smart people outside your

company, than within it. It’s the law of numbers.

Be adaptive.”

Reid Hoffman

© 100%Open 2015Case Study – P&G

We have designed and ran various open innovation challenges with P&G, creating

new productive partnerships with their customers, suppliers and other brands.

09/02/2015 27

© 100%Open 2015Give > Get

2809/02/2015

“Connect on your similarities, and benefit from your differences.”

Valdis Krebs

© 100%Open 2015Case Study – E.ON

Home of the Future was a service innovation competition with 45,000 customers,

linked to a Channel 4 TV programme, that lead to 8 x £10m propositions.

09/02/2015 29

100%Open 2015Explore > Extract > Exploit

9 February 2015 30

“Open innovation is a

U-Shaped Process.”Paul Vanags

100%Open 2015Outcomes

9 February 2015 31O

utc

om

es

Co-created a new open innovation strategy that was

approved by CMO and currently in process of being implemented.

100’s of social media marketing insights codified and synthesised

based on 10,000’s social media comments.

New £10m ideas co-created with 5000 customers

including an E.ONelectric vehicle

breakdown recovery service

New LEGO Ideas platform with

500,000 customersleading to several of

LEGO’s most profitable recent

product launches.

Flexible giving app co-created and

prototyped with Oxfam donors and customers and now in process of being

built.

Successfullylaunched Somersby

in Switzerland reaching 20% of the population without traditional media

activity.

100%Open 20153 + 1

9 February 2015 32

1. What three things could we take from these case studies?

2.What one thing does not apply from these case studies and why?

100%Open 2015

1. Setting the innovation strategy – Vectors, Co-Lab Test

2. Finding unmet needs – Personas, Unmet Needs, Blueprint

3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd

4. Building prototypes – Prototyping Techniques, Prototype Evaluator

5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates

6. Making business models – Open Innovation Metrics, Business Model Canvas

100%Open 2015100%Open Toolkit

9 February 2015 35

www.toolkit.100open.com

100%Open 20149 February 2015 36

100%Open 2015Give | Get

9 February 2015 37

Give | Get

100%Open 2015Give | Get

9 February 2015 38

100%Open 2014Break

9 February 2015 39

BREAK

100%Open 2015Give | Get Review

9 February 2015 40

100%Open 20159 February 2015 41Platform

100%Open 20159 February 2015 42Platform

100%Open 2015Perspectives

9 February 2015 43

Perspectives

Social Media at

Affinity Water

Timothy Compton

Social Business Manager

45

Creating community focused social media channels

Building trust in our communities

Providing a contextual customer experience

Social Media at Affinity Water 2015

46

Easy

PersonalConsistent

Quick

Real-time

Relevant

Adds value

Accuracy

Sincerity

Social Media at Affinity Water 2015

Highly visible and emotional contact

47

70% service failure

30%

2nd

contact

70% positive

Social Media at Affinity Water 2015

Conversations with us not just

about us

48 Social Media at Affinity Water 2015

49 Social Media at Affinity Water 2015

TIM LEANNE

50

Community focused social media

Building trust in our communities

Providing a contextual customer experience

Social Media at Affinity Water 2015

100%Open 2015Perspectives

9 February 2015 51

Paul Rutter

100%Open 2015Perspectives

9 February 2015 52

Stuart Edgar

100%Open 2015UKWIR challenge design workshop

9 February 2015 53

Listen and Learn Research

Jeremy Hollow

100%Open 20149 February 2015 54Exploring the conversation about water

100%Open 20149 February 2015 55Exploring the conversation about water

Seize the moment

100%Open 2014Exploring the conversation about water

9 February 2015 56

Pay fair

100%Open 20149 February 2015 57Exploring the conversation about water

Liquid value

100%Open 20149 February 2015 58Exploring the conversation about water

Lack of choice

100%Open 20149 February 2015 59Exploring the conversation about water

Easy saving?

100%Open 2014Fishbowl discussion

9 February 2015 60

Lunch

100%Open 2015Co-drawing

9 February 2015 61

Co-drawing

100%Open 2015Introduction to Interesting Questions

9 February 2015 62

Open innovation only works if we ask

Interesting Questions.

100%Open 2015Interesting Questions

9 February 2015 63

An Interesting Question is a summary of our challenge in less than 20 words.

Writing it in this way serves to focus our minds on what we actually want

An Interesting Question serves as an advertisement for our challenge and should

be understandable and memorable

1. Imagine it on a poster in a local park. Will it interest passers –by?

2. It needs to be jargon-free so it can be understood by a wide non-

technical audience. Specialists will still understand it!

3. Does it contain an interesting proposition for our innovation partners?

If 1+2+3 then our Question is probably qualifies as interesting to innovators.

100%Open 20159 February 2015 64

Our Questions need to be as Interesting to our colleagues as to our

audience (or they won’t be interested in the answers and the innovation

will be unlikely to reach the market)

1. Does our challenge qualify as an urgent and important need,

rather than merely a want?

2. Would answering it increase growth or avoid a serious market

issue?

3. Is it a question that we have failed to answer internally?

If 1+2+3, our question probably qualifies as ‘interesting’ to our

organisation.

Interesting Questions

100%Open 2015Asking Interesting Questions

65

Too narrow

Just right

Too broad

100%Open 2015Interesting Question Examples

1. “How can we double the fun of the LEGO play experience?”

2. “How can the LEGO Group reduce the likelihood of static in the production

atmosphere all year round, regardless of weather conditions?”

3. “Can you help P&G eliminate tomato stains fast?”

4. “How can people wash their clothes, their homes or their bodies, with just 1

cup of water?”

5. “How can people do good using their mobile phones in 3 minutes or less?”

6. “Orange invites proposals for innovative products, services, solutions or

business models that grow audience share, increase customer loyalty and

create significant revenues (in excess of €20m over 3 years) through web,

mobile and TV propositions.”

7. “How can we measure energy in more meaningful ways than kWh or

money, so that people use less?”

8. “How can we get people competing or collaborating to use less energy?”

100%Open 2015Asking Interesting Questions

67

1. Please develop 3 – 5 interesting questions

2. Write for as wide an audience as possible, beyond the

usual suspects.

3. Understand the motivations of your chosen audience.

4. Write your challenge like a newspaper headline or poster.

5. Be polite and enthusiastic in tone.

6. Before publishing we are now going to ask you to try it out

on a sample of your audience (your colleagues).

100%Open 2015Present back and dot voting

9 February 2015 68

Present back & voting

100%Open 2014100%Open Process

9 February 2015 69

Explore Extract Exploit

Frame, Listen & Ideate Test Refine, Launch & Evaluate

100%Open 2015Recruitment and incentives

9 February 2015 70

Recruitment & initiatives

100%Open 2015Recruitment and initiatives

9 February 2015 71

100%Open 2015Personas tool

9 February 2015 72

• Who do we want to be part of the

community?

• Which groups could be interesting

to engage?

100%Open 20159 February 2015 73

Wrap up & next steps

100%Open 2014Feedback

9 February 2015 74

1. One thing that worked well/I enjoyed was…

2. One thing you would do differently next time was…

3. Anything else…

100%Open 2014

Project contacts

9 February 2015 75

Roland Harwood Co-Founder & Networks Partner

100%Open | Somerset House | West Wing | London | WC2R 1LAPhone: +44 (0)20 7759 1050 | +44 (0)7811 761 435Email: roland@100Open.com | david@100open.comWeb: www.100Open.comTwitter: @100Open