Ukraine is safe & nice for MICE
-
Upload
ivan-liptuga -
Category
Travel
-
view
452 -
download
1
Transcript of Ukraine is safe & nice for MICE
ibtm®
!
UKRAINE !
is SAFE & NICE!
for MICE!
Ivan Liptuga Tourism & Resorts Department
Ministry of Economic Development and Trade
TOURISM WILL SAVE THE WORLD!!
TOURISM = PEACE!
TOURISM GROWTH!
UKRAINE!
!
!
!
603 700 square km!
45 000 000 people!
Geographic center of Europe!
BRAND CONCEPT!
SMILE!
CONSTRUCTOR!
CONSTRUCTOR!
VARIETY OF COMBINATIONS !
Ukraine: It's all about U Ukraine: As free as U Ukraine: As young as U Ukraine: As tasteful as U Ukraine: As peaceful as U Ukraine: As witty as U Ukraine: As sharp as U Ukraine: As sheer as U Ukraine: As artistic as U Ukraine: As unique as U Ukraine: As true as U Ukraine: As smart as U Ukraine: As lively as U…
SLOGANS!
RATINGS OF UKRAINIAN CITIES!
KYIV # 1 Tripadvisor
CRIMEA # 1 NG
LVIV # 2 Lonely Planet
ARRIVALS DINAMIC !
ECONOMIC REFORMS!
Harmonization with EU legislation!
Deregulation and decentralization!
EU quality standards!
Satellite statistics accounts!
Marketing mix!
Easy business!
1. Infrastructure!
3. Legislation!
2. Human resources!
4. Marketing!
TOURISM STRATEGY!
CITY
TOURISM!
ECO
TOURISM!
~ As diverse as U ~
CITY TOURISM!
Cities – our most valuable brands!
Mobility and connectivity !
Accent on regional marketing!
Branding and storytelling!
Unique authenticity of cities !
Infrastructure diversity!
TARGETING!
Citizens!
Tourists!
Business!
Huge and safe distance!
Affordable destination!
Affordable destination!
Livable!
Loveable!
Profitable !
Country
Regions
Cities
Districts!
NATIONAL TOURISM BRANDS
NETWORK!
TOURISTIC REGIONS BOARD!
Single branding concept!
Cross-marketing & cross-promotion!
Coordination of events calendars!
Tourism development program!
City tourism
Eco tourism
Health tourism
НТО!
MICE / FEST
Ski and adventure tourism Food tourism
Cultural tourism
Shopping tourism
Education & knowledge
Cruise tourism
Hunting and fishing tourism
НТО!
Youth travel
LGBT Sport tourism
Families and kids
Industrial and agro tourism
MICE / FEST
Why MICE is important for us? !
Fast return on investments!
Development of businesses around events!
Attracting of knowledge and experts!
Cities branding and promotion!
Attraction of new target audience!
Infrastructure development!
Decrease of seasonality!
EVENTS CALENDAR 365!
Exhibitions!
Music and art festivals, concerts!
Congresses and conferences!
Scientific events!
Religion holidays!
Sport mega events!
Global presence!
UNWTO MINISTERS SUMMIT!
Ukrainian networking!
at IBTM!
!
S A L O !
H A P P Y H O U R!
Thursday, November 19th 6 PM – 7 PM
ГОРОДА!
~ As tasty as U ~