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SQUARE ENIX HOLDINGS CO., LTD. 

U.K. Road Show Material

February 2017

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Sales Trend and Mid‐term PlanExpecting sales increase over 6 consecutive years through high growth in the Digital Entertainment (DE) segment, which is the key driver for achieving the mid‐term goal. 

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017E FY2018 FY2019T

Sales Trend

Adjustment

Merchandising

Publication

Amusement

Digital Entertainment

Mid‐term Plan300,000～

400,000 MJPYMillion JPY

FY2017 : Based on the intermmediate scenario in the forecast range.

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Profit Trend and Mid‐term PlanOn top of  stable profit base of MMO and Games for Smart Devices and PC Browser segments, improvement of DE profitability is crucial.

(20,000)

(10,000)

0

10,000

20,000

30,000

40,000

50,000

60,000

FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017E FY2018 FY2019T

Operating Income Trend

Adjustment

Merchandising

Publication

Amusement

Digital Entertainment

Million JPY Mid‐term Plan50,000 MJPY

FY2017 : Based on the intermmediate scenario in the forecast range.

0%

20%

40%

60%

80%

100%

FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017E

Sales Composition Trend by DE Sub Segment

HD

MMO

Games for Smart Devices/PC Browser

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Strategies to Achieve the Mid‐term Plan.

1. Digital Sales Enhancement

2. Multi Platform Utilisation

3. Geographical Expansion

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・Establish SQEX digital sales global website‐Cross‐border/platform sales channel‐Long tail revenue stream

・Create library of catalogue titles, andeliminate backward compatibility issue

1. Digital Sales Enhancement

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1. Digital Sales EnhancementDigital sales are growing through strong library of catalogue titles and long tail sales. Aim at further growth with introducing additional PDLC and effective digital marketing.

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

FY2016 Q1 FY2016 Q2 FY2016 Q3 FY2016 Q4 FY2017 Q1 FY2017 Q2 FY2017 Q3

HD Segment Digital Sales Trend

Package Sales

Digital Sales

Million JPY

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2. Multi Platform Utilisation

・Access to a broader customer base

・Long tail sales

・Extensive IP utilisation in multi segments

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Access to broader a customer base by multi platform utilisation.Create an environment in which our games are playable anytime, anywhere.

"PS4(logo)" is a registered trademark of Sony Interactive Entertainment Inc. Xbox one and Xbox one logo are trademarks or registered trademarks of Microsoft Corporation. Steam and the Steam logo are trademarks and/or registered trademarks of Valve Corporation in the U.S. and/or other countries. Nintendo Switch logo and Nintendo Switch are trademarks of Nintendo. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google Inc. All other product names, service names, company names, and logo marks are the trademarks, registered trademarks, or trade names of their respective companies.

©2017 Apple Inc.

©2017 Sony Interactive Entertainment Inc.

©2017 Microsoft

©2017 Valve Corporation.

©Nintendo

©2017 Google Inc.

2. Multi Platform Utilisation

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HD

MMOSmart Device Amusement

MerchandisingPublication

IP Licensing Out

Fully enhance IPs originated in HD games into multi segments to maximize IP value.

©2016, 2017 SQUARE ENIX CO., LTD. All Rights Reserved. Developed by gumi Inc.Illustration/ ©2015 YOSHITAKA AMANO

©2015-2017 SQUARE ENIX CO., LTD. All Rights Reserved.

©2017 SQUARE ENIX CO., LTD. All Rights Reserved.

©2015-2017 KOEI TECMO GAMES/SQUARE ENIX CO., LTD. All Rights Reserved. CHARACTER DESIGN: TETSUYA NOMURA

©2016 SQUARE ENIX CO., LTD. All Rights Reserved. MAIN CHARACTER DESIGN：TETSUYA NOMURA

©SQUARE ENIX CO., LTD. All Rights Reserved. CHARACTER DESIGN:TETSUYA NOMURA/ROBERTO FERRARI

©Machine Zone, Inc.The trademark “Machine Zone,” and logo are trademarks of Machine Zone, Inc.

©SQUARE ENIX CO., LTD. All Rights Reserved. CHARACTER DESIGN: TETSUYA NOMURA©2016 SQUARE ENIX CO., LTD.

All Rights Reserved. MAIN CHARACTER DESIGN: TETSUYA NOMURA

©2017 SQUARE ENIX CO., LTD. All Rights Reserved.

2. Multi Platform Utilisation

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3. Geographical Expansion

・Expansion of mobile games to overseasmarket

・Exploitation of emerging game markets

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Effectively utilise both of self publishing and IP licensing to local partners, to reach out the global mobile game market.

Global Market (excl. China) China MarketSelf Publishing IP Licensing Out

©2015-2017 SQUARE ENIX CO., LTD. All Rights Reserved.

©2016, 2017 SQUARE ENIX CO., LTD. All Rights Reserved. Developed by gumi Inc.Illustration/ ©2015 YOSHITAKA AMANO

©DisneyDeveloped by SQUARE ENIX

©Machine Zone, Inc.The trademark “Machine Zone,” and logo are trademarks of Machine Zone, Inc.

IP Licensing Out

©SQUARE ENIX CO., LTD.©DeNA Co., Ltd.

©2016, 2017 SQUARE ENIX CO., LTD. All Rights Reserved. CHARACTER DESIGN:TETSUYA NOMURA

©2014-2017 SQUARE ENIX CO., LTD. All Rights Reserved.Published by Mobimon Inc.

©2001-2017 DWANGO/ZENER WORKS/ponsbic/SQUARE ENIX CO., LTD. All Rights Reserved.

3. Geographical Expansion

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3. Geographical ExpansionParticipated the India Gaming Show 2017 with HD game‐focused lineup.Planning business expansion to emerging game markets including India.

※Exhibition Titles・Final Fantasy XV ・HITMAN・NieR : Automata ・Rise of The Tomb Raider・SQEX Game Title Movies

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FY2017 FY2018 and beyond

Established a robust pipeline from which 1‐2 blockbuster titles as well as multiple mid‐size titles are constantly launched every year.

MARVELIP License

To be released in 2017

To be released on 13th July 2017

To be released in 2017

©2016 SQUARE ENIX CO., LTD. All Rights Reserved. MAIN CHARACTER DESIGN：TETSUYA NOMURA

©2017 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved.DRAGON QUEST characters: ©ARMOR PROJECT/BIRD STUDIO/SQUARE ENIXFINAL FANTASY characters: ©SQUARE ENIXCHARACTER ILLUSTRATION:SHIRO AMANO

©SQUARE ENIX CO., LTD. All Rights Reserved. CHARACTER DESIGN:TETSUYA NOMURA/ROBERTO FERRARI

©2006, 2017 SQUARE ENIX CO., LTD. All Rights Reserved.

Deus Ex: Mankind Divided ©2016 Square Enix Ltd. All rights reserved. Developed by Eidos-Montréal. Deus Ex, Deus Ex: Mankind Divided, Eidos-Montréal, and the Eidos-Montréal logo are trademarks or registered trademarks of Square Enix Ltd.

Tomb Raider ©2016 Square Enix Ltd.

©2017 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved. ©Disney

Developed by SQUARE ENIX

©DisneyDeveloped by SQUARE ENIX

©2016 SQUARE ENIX CO., LTD. All Rights Reserved. CHARACTER DESIGN:TETSUYA NOMURA/YASUHISA IZUMISAWA

Ref：HD Segment Pipeline

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Ref：MMO Segment PipelineExpansion disks for FINAL FANTASY XIV and DRAGON QUEST X, our major MMO titles, will be launched in FY2018/3.Enhance paying user base and drive expansion disc sales

To be launched on 20th June 2017 To be launched in FY2018/3

©2017 SQUARE ENIX CO., LTD. All Rights Reserved.© 2012-2017 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved.© SUGIYAMA KOBO

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Ref：Games for Smart Devices/PC Browser LineupNew titles launched in the second half of FY2017/3 are performing well on top of strong performance of existing major titles.  New titles will be launched consecutively.

Nov 2014Apr 2014

Sep 2014

Jun 2015

Alliane with DeNA Co., Ltd.

Oct 2015

Sep 2015

Jan 2014 Oct 2015 Feb 2017

Dec 2016

©2015-2017 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved.©SUGIYAMA KOBODeveloped by Cygames, Inc.

©SQUARE ENIX CO., LTD.©DeNA Co., Ltd.

©2016, 2017 SQUARE ENIX CO., LTD. All Rights Reserved. Developed by gumi Inc.Illustration/ ©2015 YOSHITAKA AMANO

©2015-2017 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved.©SUGIYAMA KOBO

©2017 KOEI TECMO GAMES/SQUARE ENIX CO., LTD. All Rights Reserved.CHARACTER DESIGN: TETSUYA NOMURA

©2014-2017 SQUARE ENIX CO., LTD. All Rights Reserved.

©2014-2017 SQUARE ENIX CO., LTD. All Rights Reserved.

©2015-2017 SQUARE ENIX CO., LTD. All Rights Reserved. ©Disney

Developed by SQUARE ENIX©2016, 2017 SQUARE ENIX CO., LTD.All Rights Reserved.Developed by tri-Ace Inc.