Uk razor blade market 2011

Razors & Blades – UK –a snapshotGenerated by Mintel Global Market Navigator

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2011

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l.Razors & Blades – UK 2011

Mintel Global Market Navigator

http://www.mintel.com

Contents

Definitions

Market sizeHighlights ...................................................................................................................................... 5

Figure 1: Value in Local Currency - Value (2004 - 2015) ................................................................... 5Figure 2: Value in Local Currency - Value growth (2004 - 2015) ........................................................ 5Table 1: Value in Local Currency (2004 - 2015) ............................................................................... 6Figure 3: Value in USD - Value (2004 - 2015) ................................................................................. 6Figure 4: Value in USD - Value growth (2004 - 2015) ....................................................................... 6Table 2: Value in USD (2004 - 2015) ............................................................................................. 6

Market segmentationFigure 5: UK - Razors & Blades: Market segmentation by value (2010) ............................................... 7Table 3: UK - Razors & Blades: Market segmentation by value (2010) ................................................ 7

Market sharesFigure 6: UK - Razors & Blades: Company market share by value - 2007 (%) ..................................... 8Figure 7: UK - Razors & Blades: Company market share by value - 2008 (%) ..................................... 9Figure 8: UK - Razors & Blades: Company market share by value - 2009 (%) ..................................... 9Figure 9: UK - Razors & Blades: Company market share by value - 2010 (%) ................................... 10Table 4: UK - Razors & Blades: Company market share by value (2007 - 2010) ................................. 10

Company detailsTable 5: UK - Razors & Blades: Website Links ............................................................................... 11

Compound annual growth ratesTable 6: Compound annual growth rates (2006 - 2015) .................................................................. 12

Socio-economic dataFigure 10: Population (millions) (2003 - 2015) .............................................................................. 13Table 7: Population (millions) (2003 - 2015) ................................................................................. 13Figure 11: Consumer price index (CPI) (2002 - 2015) .................................................................... 14Table 8: Consumer price index (CPI) (2002 - 2015) ....................................................................... 14Figure 12: Gross domestic product (m USD) (2003 - 2015) ............................................................. 15Table 9: Gross domestic product (m USD) (2003 - 2015) ............................................................... 15Figure 13: Exchange rates (2003 - 2015) ..................................................................................... 16Table 10: Exchange rates (2003 - 2015) ...................................................................................... 16

Sources of DataTable 11: UK - Razors & Blades: Sources of Data .......................................................................... 17

Methodology

About Mintel

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Definitions

This market covers disposable razors, system razors & blades for men & women. It excludes electrical equipment and shavingpreparations. Market value is based on sales through all retail channels including direct to consumer.

UnitsUSD: US dollarGBP: Pound sterling

Note: one billion is a thousand million, one trillion is a thousand billion.

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Market size

HighlightsThe Razors & Blades (UK) market by value increased by 3.0% in 2010.Total value for Razors & Blades (UK) in 2010 was 343.1 m GBP.The strongest growth in recent years for Razors & Blades (UK) was in 2007, with arate of 6.3%.

Compound annual growth rate for Razors & Blades (UK) for the period 2006-2010was 1.8%.In 2015 the Razors & Blades (UK) market is forecast to reach 384.8 m GBPrepresenting a value CAGR of 2.0% since 2011.

Figure 1: Value in Local Currency - Value Figure 2: Value in Local Currency - Value growth

Sources: SymphonyIRI Group, Company Information, Trade Interviews, GMNEstimations

Sources: SymphonyIRI Group, Company Information, Trade Interviews, GMNEstimations

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Table 1: Value in Local Currency

Units 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Value m GBP 288.3 304.0 319.7 340.0 341.9 333.1 343.1 354.8 362.0 368.3 376.6 384.8

Value growth % 5.4 5.2 6.3 0.6 -2.6 3.0 3.4 2.0 1.7 2.2 2.2

Sources: SymphonyIRI Group, Company Information, Trade Interviews, GMN Estimations

Figure 3: Value in USD - Value Figure 4: Value in USD - Value growth

Table 2: Value in USD

Units 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Value m USD 524.2 552.7 592.0 680.0 633.1 520.5 527.8 572.2 583.9 594.0 597.8 610.8

Spend per capita (population) USD 8.760 9.175 9.773 11.15 10.31 8.423 8.484 9.134 9.258 9.355 9.352 9.493

Spend as a proportion of GDP % 0.0238 0.0242 0.0242 0.0242 0.0236 0.0239 0.0235 0.0235 0.0229 0.0222 0.0223 0.0216

Value growth % 5.4 7.1 14.8 -6.9 -17.8 1.4 8.4 2.0 1.7 0.6 2.2

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Market segmentation

Figure 5: UK - Razors & Blades: Market segmentation by value

Table 3: UK - Razors & Blades: Market segmentation by value

Segment 2010 (m GBP)

Blades 214.0

Men's Disposable Razors 44.60

Men's System Razors 39.50

Women's Disposable Razors 25.00

Women's System Razors 20.00

Sources: SymphonyIRI Group, Company Information, Trade Interviews, GMN Estimations

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Market shares

Figure 6: UK - Razors & Blades: Company market share by value - 2007 (%)

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Table 4: UK - Razors & Blades: Company market share by value

Market Player 2007 (%) 2008 (%) 2009 (%) 2010 (%)

Procter & Gamble (Gillette) 71.0 74.0 71.0 68.3

Wilkinson Sword 17.0 16.0 18.1 21.3

King of Shaves 0 0.8 1.3 1.3

Others 12.0 9.2 9.6 9.1

Sources: GMN Estimations

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Company details

Table 5: UK - Razors & Blades: Website Links

Company Website

King of Shaves http://www.shave.com

Procter & Gamble (Gillette) http://www.pg.com

Wilkinson Sword http://www.wilkinsonsword.co.uk

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Compound annual growth rates

Table 6: Compound annual growth rates

Units 2006-2010 2011-2015

Value % 1.8 2.0

Note: Value figures are based on the market sizes in the local currency.

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Socio-economic data

Figure 10: Population (millions)

Table 7: Population (millions)

Country 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

UK 59.55 59.84 60.24 60.58 60.99 61.40 61.79 62.22 62.65 63.07 63.50 63.92 64.34

Sources: Economist Intelligence Unit - http://www.eiu.com/

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Figure 11: Consumer price index (CPI)

Table 8: Consumer price index (CPI)

Country 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

UK 100.0 101.4 102.7 104.8 107.3 109.8 113.7 116.2 120.0 125.1 128.6 132.3 136.5 140.9


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Figure 12: Gross domestic product (m USD)

Table 9: Gross domestic product (m USD)

Country 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

UK 1,862,000.0 2,202,800.0 2,282,400.0 2,446,800.0 2,811,800.0 2,682,400.0 2,179,800.0 2,247,300.0 2,433,000.0 2,546,000.0 2,672,000.0 2,684,000.0 2,822,000.0


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Figure 13: Exchange rates

Table 10: Exchange rates

Currency 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

GBP / USD 0.610 0.550 0.550 0.540 0.500 0.540 0.640 0.650 0.620 0.620 0.620 0.630 0.630


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Sources of Data

Table 11: UK - Razors & Blades: Sources of Data

Telephone Fax Website

SymphonyIRI Group + 1 (312) 726-1221 + 1 (501) 254-8014 http://www.symphonyiri.com/

Economist Intelligence UnitMintel has forged a strong working relationship with the Economist Intelligence Unit (EIU). Both companies share a respected heritage in delivering market research, analysis andforecasts to business-leaders around the world.

The EIU is the source of all socio-economic data contained within GMN. With specialist economic and political insight for over 200 countries EIU data perfectly complements GMN.

To learn more visit eiu.com

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Related Research

This report has been generated by Mintel Global Market Navigator (GMN), a trusted database containing market size, market share and forecast data for thousands of consumergoods categories worldwide. To learn more visit gmn.mintel.com You may be interested in other available research related to this report:

Razors & Blades in Australia (2010)Razors & Blades in China (2010)Razors & Blades in France (2011)Razors & Blades in India (2010)Razors & Blades in Italy (2011)Razors & Blades in Japan (2009)

Razors & Blades in Malaysia (2010)Razors & Blades in Mexico (2010)Razors & Blades in South Korea (2010)Razors & Blades in Spain (2011)Razors & Blades in Spain (2011)Razors & Blades in UK (2011)

Subscription OptionsRazors & Blades in UK (2011) is included in a number of subscription packages.

Subscription by Region:

UK – All MarketsWestern Europe – All Markets

Global – All Markets

Subscription by Industry:

Beauty, Personal Goods, Toiletries – Global Beauty, Personal Goods, Toiletries – Western Europe

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Methodology

A Snapshot report generated by Mintel Global Market Navigator (GMN) is designed to provide instant preliminary market research. Each report provides an overview of the definedmarket, including market size, market forecast, segmentation, company market share along with top-line socio economic data. The data is supplied in both graphical and tabularformat for ease of interpretation and analysis.

A wealth of international sources feed into GMN. This is a mix of primary and secondary data sources. In addition each market contains an exclusive 5 year market size forecast.What’s more, our team of international research analysts are always on hand to provide further assistance where required. It’s a level of service you won’t find anywhere else.

Secondary ResearchGMN is a team of in-house, multi-national researchers who have expertise in local markets and over 20 languages. All researchers are specialists in data collection in over 50countries across 18 industries, including niche industries and developing markets. All secondary data sets in both local and global languages are derived from a range of sources,from government statistics to trade magazines. In addition, Mintel has strong relationships with companies such as SymphonyIRI Group and Nielsen who partner Mintel to providesecondary data points to cross check research.

Typically GMN analysts use a minimum of 3 to 4 data points for each table, analysing different aspects of the market. Full transparency of source data is provided for all secondarysources. Furthermore, Mintel seeks written permission from the original source which is quoted in every case on GMN, reinforcing the integrity and robust nature of the data.

Primary Research – Trade InterviewsOnce secondary research has been exhausted, the language specialist researcher will then validate the information collected though semi-structured telephone interviews.Validation through telephone interviews is critical for GMN. We aim to receive confirmation from a minimum of 2-3 GMN Partners such as National Trade Associations, StatisticOffices, and major players of each quoted market.

Primary Research – Shopper Insights, Store AuditsMintel has a worldwide network of over 13,000 associates. This valuable resource allows GMN to tap into local knowledge and market expertise to research and validate whatproducts are available through retail channels.

Once instructed, the associate is instructed to visit main retailers related to specific research subject. The associate will provide comprehensive analysis of items, companies andbrands available on shelf, available for consumers to purchase. Data collection is based on strict guidelines to avoid misinterpretation of the local market. After submission, theinformation collected is analysed by GMN statisticians and processed into data point format, providing an overview of the market.

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Primary Research – Consumer SurveysIn some circumstances depending on the country, category, and market analysed, secondary or primary research are insufficient to indentify the values of a market. ConsumerSurveys are necessary to understand consumer behaviour towards the specific subject being researched. In partnership with Toluna, GMN builds up a robust estimated marketsize based on commissioned on-line consumer surveys of 1,000 adults, questioning expenditure, frequency of purchase, companies and brands for each market.

Forecast MethodologyThe basic model which the GMN forecast was built on is called the ISDE model, which is a framework based on four main concepts, namely:

1. Interface2. Supply3. Demand4. Environment

These four concepts can each affect the fluctuation of markets. First, all the main parameters are identified that affect the market/industry which is to be forecasted. Onceidentified the parameter is matched to and classified with the ISDE model.

Interface

These are factors which affect markets or industries. Mainly they regard to conditions and factors in the transition phase between the supply and demand.

Supply

The total amount of goods and services that are available to purchase.

Demand

Desire, ability or need by individuals or companies to purchase goods or services.

Environment

The environment includes all factors external to the market or industry, which in one way or another, influence them.

Each element of the ISDE model is affected by different parameters. Based on their understanding of the sector in question, the analyst selects the parameter regarded as themost relevant. For reasons of conformity, reliability and currency, the range of parameters at the analyst’s disposal is confined to eight parameters. These are updated on amonthly basis:

1. Real agriculture2. Real industry3. Real manufacturing4. Real services5. Population6. Private Consumption7. GDP

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8. Households

An example of usage:

For the media industry, it depends on the title in question: for example in the advertising report: market size is usually based on gross expenditure, i.e. the amount spent onadvertising through different segments (such as TV, magazines, journals), can be related to GDP, manufacturing or consumption depending on the particular target of advertisingcampaigns. By contrast for consumer journals it is related more to population, and driven by other factors such as the internet’s influence on substituting the printed copies toonline version.

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About Mintel

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To learn more visit mintel.com.

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Uk razor blade market 2011

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