Section Divider: Heading intro here.

UK online centres and digital inclusion

Exploring the impact of being online both socially and economically, and why UK online centres are key to unlocking the potential digital inclusion offers the UK

Ian Clifford, Nov 2011

Early Adopter

Functional use

Communications

Information

Transactions

Content creator

Entertainment

Social web

The digital journeyThe use of digital technologyto improve the lives and life chances of all citizens and the places in which they live.

Entre-preneur

Inclusion

Engagement

Empowerment

Users of the internet

› 8.7 million adults have never used the internet – 17.5% of the population

› 40.8 million adults used the internet every day – 82.2 per cent of the population

Internet Access Quarterly Update, ONS 2011 Q1

40.8m adults use the internet daily … BUT 8.7m never use it

Source: ONS 2006-11

Who is offline? (has NEVER used the internet)

› Age is a key factor…› 60% of the over 65s have never used the internet› 68% of people who are widowed› 55% of people with no qualifications› 31% of people earning less than £10,399› 29% of people from the North East of England› 21% of women

Source: ONS 2010

Where: there’s a North-South divide

All UK: 18% never used Source: ONS 2010

UK online centres users lives – before and after

0%

20%

40%

60%

80%

100%

I do not feel concerned about my levels of qualifications ,training or skills

n=75

I do not feel concerned about my work position

n=51

I do not feel concerned aboutmy health

n=75

I felt part of my local community

I communicated as much as I would have liked

with my family

I communicated as muchas I would like to with friends

"Yes" Before "Yes" After

“Does the internet improve lives?” Freshminds April, 2009

Communicate more

Feel more connected to local community

Feel less concernedabout skills, workand health

2% 4% 7% 8% 10%26%

55%

0%10%20%30%40%50%60%

2% of people in the highest income category (>£40,000) have never used the internet, compared to 31% of those in the lowest income (<£10,399) category

It is a case of social equality

Source ONS 2010

55% of people without any qualifications have never used the internet, compared to 2% with a degree

Products: www.go-on.co.uk

Access: 3,800 active centresNot owned, managed or funded by us3800 community partners, covering 84% of England’s most deprived areas. Locations include: • Community centres• Social Housing, Sheltered Housing & Care Homes• Libraries• Job Centres & Job Clubs• Shops, pubs, farms• Surestart centres, schools• Mosques, churches, temples, church halls• Homeless shelters & Women’s Hostels• Post Offices• Citizens Advice Bureaux• Council Offices

If all UK digitally excluded adults got online and made one digital contact with Government each month, this would save the Government £900 million per year

PwC & Martha Lane Fox

“The Economic Case for Digital Inclusion”

www.raceonline.org/resources Oct 2009

Measuring impactSupported individuals are saving far more

contacts than expected› 4% No contacts saved› 19% 1 contact or visit a month› 36% 2-4 contacts or visits a month› 14% 5-9 contacts or visits a month› 16% 10 or more visits a month› 11% Don’t know

UK online centres 705 learners surveyed April 2010- Sept 2011

Channel shift impact of UK online centre interventionCounting since April 2010 ….›698k people online (as of yesterday)›Each saved av 3.8 transactions per month›43% channel shifting after support

›£106m saved based on PWC calculations›Trend increasing over time….